presentation omexpo - mobile and acquisition email

Acquisition Email Mobile best practices

Guillaume Lafond, CEO @pwspace April 10th, 2014

• Launched in 2008• 30 employees• Offices Barcelona & Paris• Operations in 7 markets• 45 active clients, 180 publishers• >500 campaigns per month

Full-service email advertising solutions

mobilestats

55% UK, Spain, Germany, France, Italy (2013)

European SIM connection by Technology (Millions) - Source : GMSA intelligence

Smartphone penetration

Source : Pew research Center’s Project for Excellence in Journalism in Collaboration with The Economist Group

Email is the #1usageon smartphones and tablets

50%Source: Litmus, December 2013

of mobile opens

As a result:

52%

20%

27%

Other 1%

Source : Litmus, October 2013

2%Source : APMEL, research based on 1287 advertisers - December 2013

advertisers with fully mobile ready emails

Brand image, response ratedeliverability, conversion, sales…

Website not mobile ready?

Not an excuse to screw email experience!

« For a better shopping experience,

please visit our website from a

computer »

Non mobile email

Retention

All your emails

Acquisition

Transactional

A multi-screen channel

You can’t buy only mobile traffic

Responsive Design

screen sizeconditions

CSS / Media queries

Email

Landingpage

Classicvs. Responsive

Email Creative

Landing Page

campaign

stats

24% mobile Leads

Source : Powerspace campaigns – December 2013 / January 2014

Our forecasts (Dec. 2014)

Usage per Age

Source : Powerspace campaigns – December 2013 / January 2014

Don’t waste mobile traffic, collect leads!

People use different devices

Source : Google - The new multi-screen world 2012

Email E-commerce

99.5% lost traffic

Email > Landing page > Welcome Email > E-commerce

20%-35% leads

CRM

Experience your campaigns as the final user

Take care of your pre-headers

Mobile user targetingApp installs Email to storeDevice specific funnelsGeo targetingDynamic content…

So much more to do!

Mobile is a great opportunity for email

BE READY

Thank you!Visit us on stand D8

Follow us on Twitter: @pwspace