quoting & selling custom coins

Post on 04-Jul-2015

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Learn how to sell custom coins to all of your customers including challenge coins to the military. This presentation shows you all of the different options for coins, and it works for lapel pins as well. Don't ever say no to a quote for a custom coin because you are intimidated to quote them.

TRANSCRIPT

Quoting & Selling Custom CoinsQuoting & Selling Custom Coins

By: Jen Burger

History of Challenge CoinsHistory of Challenge Coins Can be traced back to WWII

Revered by troops in every branch of service

Identifies bearer as a member of a particular unit

Tangible token of memories and relationships forged far from

home

Bears symbols and mottos of unit or government agency

Given as a reward to warriors or handed out as gifts to foreign

dignitaries or civilian VIPs

Must be carried at all times

May be given to a soldier in the field to recognize “above-and-

beyond-the-call-of-duty” actions

OutlineOutline

1. Plating

2. Color Fill or Print

3. Extras

PlatingPlating ◦ All Bright

◦ Bright with Sandblasted Background

◦ Antique

◦ 2-tone

◦ Black Nickel

PlatingPlating

All BrightAll Bright

Same DieSame Die

Bright Silver Antique Brass

Bright with SandblastBright with Sandblast

AntiqueAntique

Black Nickel Black Nickel

2-Tone 2-Tone

Color Fill ProcessColor Fill Process

Color FillColor Fill

Soft Enamel

Imitation Hard Enamel

Color FillColor Fill

Printed ArtPrinted Art

Complex

Small Areas

Exact Logo Reproduction

Gradient Images

Printed Die Struck

Gradient blues in pony’s head No gradient blues in pony’s head

Red and black stitches Red with gold outline stitches

All openings in letters are white All openings in letters are gold metal

Stars are outlined in black Stars are outlined in gold metal

“West Zone Baseball” in white “West Zone Baseball” in gold metal

White shadowing in “PONY” No white shadowing in “PONY”

Colors right next to each other withno metal borders separating them

Colors separated by raised metal borders which hold the paint/epoxy

Which sample is printed?Which sample is printed?

ExtrasExtras

Diamond Cut Borders

Milled Edges

3D Tooling

Engraving

Consecutive Numbering

Diamond Cut BordersDiamond Cut Borders

Medals, pins, and coins are standard with bright plating. If you are ordering an all bright item, we recommend adding a texture or a sandblast (fine, sandy texture) to the background to make the raised areas stick out from the recessed areas.

If you don’t add any textures, the piece is all bright in both the raised and recessed areas, making it very hard to read.

Another to make the plating easy to read is to antique plate the item.

ALL BRIGHT SANDBLAST ANTIQUE

Silver Plating & Diamond Cuts Silver Plating & Diamond Cuts on Brasson Brass

After Silver Plating Before Silver Plating

Milled EdgesMilled Edges

3D Tooling3D Tooling

3D Tooling3D Tooling

Curved Back Beveled Edge

WHICH ONE IS 3D?WHICH ONE IS 3D?

EngravingEngraving

Consecutive NumberingConsecutive Numbering

Contact InformationContact InformationJen Burger

Catania Medallic Specialty, Inc.

668 Moore Road, Avon Lake, OH 44012

Phone: 800-633-2586

Fax: 440-933-2404

jen@cataniainc.com

www.cataniainc.com

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