selirk college (2012 linkbc case competition)

+

Christine Campbell

Hannah Laurie Jenn Manchur

Ming Yeh

+Coast Discovery Inn &

MarinaCampbell River

+

Target Market

• Gen Y• Gen X• Baby Boomers 將圖片拖曳至版面配置區或按一下圖示以新增

Packaging for the Off-Season

80%

+ Storm Watching Package

Two nights Accommodation Food basket Hot Breakfast Warm Blankets

+Romance Package

• Ultimate Spa Package- 5 ½ Hours• Two Nights Accommodation• Bottle of Champagne• Hot Breakfast

Hydrotherapy Tub Treatment1 Hour Swedish MassageHydradermie FacialCatered LunchUltimate Spa ManicureUltimate Spa Pedicure

Nov.4, 2012

+ Fishing Package

½ Day FishingGuideGearSnacks/PopAccommodation for two nightsHot Breakfast

Nov.4, 2012

+Promotion/Problems/Solutions

Social Media

92% of consumers say they trust Social Media above all other forms of advertising

47% of consumers say they trust paid television, magazine and news paper ads

+ Storm Watching Package

Net cost- $200 Room $25 food basket $10 blanket --------- $235Profit- $70Total- $305Per person-$150

+Romance Package

Net cost- $200- room (2 nights) $30 – champagne --------- $230 /2 = $115 per person + 300 spa = $415 per personProfit (30%)- $125Total cost- $1080 Per person- $540

Nov.4, 2012

+ Fishing Package

Net cost- $200 room $550 fishing ----------- $ 750Profit - $225Total- $975Per person-$485

+

Nov.4, 2012

BUDGET

Social media employee- 11/hr = 22,880/year

Ads on partners websites- free

Web redesign- 5,185----------------------------------------------- Total $28,065

+

Conclusion

Thank You