seo copywriting for wordpress - wordcamp kathmandu 2016

SEO Copywriting for WordPress

Sunita Rai

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SEO Copywriter, WordPress lover and Learner

Appeared on: WPAll.club, ThemeGrill, AccessPress Themes

& multiple sites

“Technology is best when it brings people together.

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-Matt Mullenweg

it!3

Queries Google Processes

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2 Trillion or more

Per second63,000 or more

5.5 Billion or morePer day

Per year

Source: Danny Sullivan, Search Engine Land (2016)

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Google’s Mission

To organize the world’s information & make it universally accessible and useful.

#1 Focus on the user

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Why Search Results Matter?

Click Through Rates...

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Position 1 2 3 4 5 6 7 8 9 10

Desktop 29.81 16.05 9.97 6.74 4.85 3.57 2.7 2.1 1.68 1.33

Mobile 23.86 16.75 10.72 7.4 5.15 3.67 2.66 1.95 1.46 1.11

Source: https://www.advancedwebranking.com/cloud/ctrstudy/

First 5 results: 67.42% of all clicks (D.)

First 10 results: 78.8%of all clicks (D.)

Hmm.. Okay. What’s next?

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SEO

Improving your website’s position on free/ organic search results.

Better position More traffic More conversions More revenue

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CopywritingAn art of writing copy.

Copywriting remains at the centre...

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Content marketingSEO

Social media

marketing

Copy

SEO Copywriting

1. Search Engine Friendly

▫ Keywords

▫ Headings

▫ Images and graphics

▫ Title & meta tags

2. Useful to the users

▫ Answers to their questions

▫ Tells them how to do something

▫ Persuades them to take an action (compelling)

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How copy helps you rank...

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Quality Content

Linking

Social sharing & bookmarking

Increases trust, authority and relevance

Better ranking

Alright... How to do it?

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Steps that I follow...You may disagree.

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1. Understanding the product

▫ What makes your product unique

▫ Features & benefits

▫ Knowing who you are selling to

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Free theme

Business owners

Simple, easy to use

In-built slidersGallery plugin

Page builder support

2. Keyword research

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Google Search

Google Keyword Planner

Keywords

▫ Focus keyword(woocommerce wordpress themes)

▫ Long tail keywords(free responsive woocommerce wordpress themes )

▫ LSI keywords(woocommerce wordpress templates, wordpress ecommerce themes, woocommerce themes for wordpress, wp woocommerce themes)

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3. Competitor Analysis

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Google

Mozbar

BuzzSumo

Ahrefs

BuzzSumo

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Ahrefs

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4. Better headlinesCoSchedule Headline Analyzer

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5.Outline your copy

Introduction Features, benefits Advantages, disadvantages Wrapping up

6. Write...

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First sentence and first paragraph

Simple words, short and sweet sentences

Short & clear paragraphs with one idea

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# Grammar proof writing

7. Design

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Short & clear paragraphs

Design - white space, images and graphics, CTA

8. Content analysis & SEO check

▫ Yoast SEO(Focus keyword, SEO title, permalink, meta desc.)

▫ Readability(use simple words, create short and simple sentences, avoid passive voice, use transition words)

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9.Reach out to the rightful audience..

Credits

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Special thanks to all for awesome resources:

▫ http://searchengineland.com/▫ http://mashable.com/▫ https://moz.com/blog/▫ https://www.quicksprout.com/▫ https://www.searchenginejournal.com/▫ https://yoast.com/▫ http://neilpatel.com/▫ http://backlinko.com/▫ http://seonerdy.com/▫ https://accesspressthemes.com/▫ http://themegrill.com▫ http://wpall.club/

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Thanks!

Let’s connect:

Twitter: @sunita_rai3Google Plus: +sunitarai3

Any questions?