seo for bloggers - tbex 2014

SEO for Bloggers

Mitch Canter

http://www.studionashvegas.com

@studionashvegas

INTRODUCTION

WHAT IS SEO?

SEO IS CHANGING

SEO -> CDOCONTENT DISCOVERY OPTIMIZATION

Search + Social"Focused Search" vs. "Browsing"

The "Pillars" of SEO/CDO

Research Technology

Content Promotion

RESEARCHDEFINE YOUR BRAND / AUDIENCE

Questions to Ask:

What words or phrases do people

use to describe the "focus area" of

your blog or website?

Who makes up the largest, most

relevant audience you could write

content for?

What would people search for that

your content, if they found you, would

make them a lifelong fan?

What searches that are relevant

to your content do you wish you

ranked #1 in Google for?

Overall Focus

Category

Focus

Category

Focus

Category

Focus

Category

Focus

Category

Focus

THE "TECH" BASICS

Own Your Domain(Provides Legitimacy)

*.blogspot or *.wordpress will hinder SEO

Own Your DomainRecommended: WordPress.org

Custom domain with WordPress.com

Fast Load TimesGood User Experience

Better indexing From Google.

Fast Load Timeshttp://tools.pingdom.com

http://www.webpagetest.org

No "Broken" PartsMake sure your site is working

No broken parts or broken links

No "Broken" Partshttp://www.brokenlinkcheck.com/

Good PermalinksMake sure links "describe" your content

www.mysite.com/all-about-wordpress/

Google Webmaster Toolshttp://www.google.com/webmasters/tools

Google Webmaster ToolsValidates your site with Google

Allows you to claim ownership.

Allows you to submit a sitemap.

WordPress Plugins to

UseWordPress SEO

https://wordpress.org/plugins/wordpress-seo/

WordPress Plugins to

UseWordPress SEO

Provides an in-post "grader" for your content.

Provides a Sitemap to submit to Google Sitemaps

WordPress Plugins to

UseW3 Total Cache

https://wordpress.org/plugins/w3-total-cache/

WordPress Plugins to

UseW3 Total Cache

Caches the site – will speed up load times.

PROVIDING GOOD CONTENT

Makes sure your content

solves a problem.

Content is always evolving(You can go back and tweak/edit old

content to enhance it for SEO/CDO)

Keywords vs. ContextKeywords are important

(within the context of article)

Keywords vs. ContextDon't "pad" keywords.

(However, use them in the right

places:)

Places to Use Keywords

• Headlines – 2-4 headlines

• Title – Absolute Must

• In-Body – 2% - 4%

• Alt-Text for Images – Every Image

• Meta-Description – Google uses this to

define “search excerpt”; at least once.

Revisit Old ContentLink old articles to similar new articles

Link new articles to similar old articles

Use Varied ContentArticles are good, but other media can

enhance it

Use Varied ContentPhotos, Video, Audio (Podcast)

All attract a different audience.

PROMOTING YOUR CONTENT

Social is Important.

Social is

Important.

Put out great content that

other people will want to share.

Put out great content that

other people will want to share.

Ways to Promote content

• Social Networks: Twitter, Facebook,

LinkedIn

• Image Related: Pinterest

• Video: YouTube, Vimeo

Guest BloggingWrite a blog post on a guest blog; link

to posts you’ve written in the past.

Questions?