tbex europe 2016, seo for travl and tourism brands, rick kruize
TRANSCRIPT
Get the basics right To get in the game
Think ahead To stay in the game
Forget about SEO To win the game
About me..
Owned by: 30 European railway companiesRevenue: 85 mio in ’15Products: Eurail & InterrailEmployees: 90+ colleaguesService: 10 languagesFounded: 2006 (based in Utrecht)
Get the basics right To get in the game
<HTML> People Links
Get the basics right To get in the game
Understand the search engine
Here are some resources to get you started1. Reads: https://moz.com/beginners-guide-to-seo //
http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf and https://moz.com/blog/seo-for-bloggers-whiteboard-friday
2. If you use wordpress install the Yoast plugin - https://yoast.com/wordpress/plugins/seo/ 3. Understand what Google is all about and it’s way of ranking content:
https://www.google.com/intl/en/about/company/philosophy/4. Get an idea on the factors that are important: https://moz.com/search-ranking-factors and
http://searchengineland.com/seotable/download-periodic-table-of-seo 5. “Fast is better than slow” especcially in a mobile age: https://www.ampproject.org &
webpage test6. Have an optimized “about us” section:
http://blog.hubspot.com/marketing/remarkable-about-us-page-examples#sm.000538ty810rqdlozyc11srhif57u
7. Google Quality Raters Guidelines: http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
Think ahead To stay in the game
Think ahead To stay in the game
Think ahead To stay in the game
Algorithm / Google1. https://moz.com/google-algorithm-change2. http://searchengineland.com/library/google/google-algorithm-updates 3. Follow: https://googletravel.blogspot.com
Industry
4. https://www.tnooz.com/: Tnooz is a global provider of news, analysis, commentary, education, data and business services to the travel, tourism and hospitality industry
5. https://skift.com/: largest industry intelligence platform providing MEDIA, INSIGHTS and MARKETING to key sectors of travel.
Forget about SEO To win the game
Category Angle Who Traction Interaction1Blog List Rebecca Murphy High Poor2Travel website General Company voice None None3Accomodation Weather Company voice High Okay4Guide book Region Mark Hodson 5Travel website General 6Travel website General 7Transportation General 8News General 9News Weather
10Blog List
1. Opportunity to influence someone;
2. Increase the content of the page;
3. Link to other articles.
Enter your questionThanks