sms bucuresti 2015-dan costea-tribal

Nothing’s changed

Dan  Costea  Biz  –  Social  Media  Summit  

February  18th,  2015  

” “ We  are  not  in  the  coffee  

business  serving  people,  but  in  the  people  business  serving  coffee.    

The  goal  of  any  adverFsing  effort  should  be  to  

broaden  the  consumer  experience  

9  BEs  and  1  don’t  BE  

BE  HUMAN  

Don’t threaten the spirit of Christmas.

(thetelegraph.com)

BE  SIMPLE  

Engaging with Shakespeare.

(bbc.com)

BE  BOLD  

Now accepting Bitcoin as payment.

(capital.ro)

BE  TRYING  

Social media is power(ful).

(boredbanda.com)

BE  INFORMED  

Pareto’s principle also applies to social sharing.

(reelseo.com)

NewYork Times research Psychology of Sharing

(nytimes.com)

6  personaliFes  of  those  who  share  

Altruist  Helpful,  dependable,  considerate  and  shares  content  via  Facebook  and  email    

Careerist  Educated,  professional,  interested  in  career  advancement,  intelligent  and  most  likely  to  share  content  on  LinkedIn    

Hipster  CreaBve,  young,  popular,  care  about  their  idenBty,  shares  content  via  Facebook  and  TwiDer,  but  least  likely  to  use  email  for  sharing    

Boomerangs  Likes  to  provoke  a  reacBon,  seeks  validaBon  from  others,  shares  oEen  and  uses  all  channels  to  share  content  as  long  as  people  engage    

Connectors  Relaxed,  thoughHul,  planners  and  uses  both  email  and  Facebook  to  share  content  to  stay  connected  with  others    

SelecFves  Resourceful,  vigilant,  thoughHul  and  shares  content  to  inform  others  via  email  with  personalized  content  

BE  STRATEGIC  

Align your strategy with your objectives

BE  THERE  

Seize the moment. (boredpanda.com)

“Yeah, I can feel some tingle in my brain”

“Oh, this could be dangerously fun”

“I thought it was a dildo”

“I could go iron now for days, I love to iron”

“I totally lost track of what you were talking about”

BE  LOVED  

Race to the top versus

Race to the bottom

BE  PRACTICING  

The hypnosis of genius (or of brands)

DON’T  BE  SUPERFICIAL  

“Internetul  e  un  mod  de  a  găsi  în  care  căutarea  se  reduce  la  butonadă.  Ceea  ce  e  grav  e  că,  găsind  atât  de  ușor,  începi  să-­‐ți  închipui  că  deții  cu  adevărat  ceea  ce  ai  găsit.  […]  Nicăieri  nu  e  trișeria  intelectuală  mai  acasă  ca  în  spațiul  culturii  de  internet.  Campionii  ei  păcălesc  lumea,  dar  se  păcălesc  pe  ei  înșiși.  Încep  să  creadă  că  șBu,  că  emană  miresme  subBle,  când,  de  fapt,  miros  a  Google  de  la  o  poștă.”    

-­‐  Andrei  Pleșu