social media 101 brindey weber january 29, 2010. 2 what we’ll learn what is social media? twitter...

Social Media 101

Brindey WeberJanuary 29, 2010

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What We’ll Learn

What is Social Media? Twitter Facebook LinkedIn Blogs Where you fit in

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Facebook is attracting wrinkles

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It’s all about interaction

Social Media is user-generated contentHas roots in the history of the InternetHonesty, transparency, trust and respectContent should be applicable, shareable, changeable, and buildable

A study of 2,300 HubSpot customers revealed that businesses that blog get 126% more leads, 55% more visitors to their website, 97% more inbound links and 434% more indexed pages.

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FollowersFollowing

FeedProfile#tags

Search.twitter.comTweetdeck/Seesmic

Twitterberry/Tweetie

User: hiavailabilityPW: stratus

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FriendsWall

ProfileLinks

“likeing” and commenting

Pictures and “tagging”Fan pages vs. Groups

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HomeProfile

Profile vs. Status updates

BlogsGroups

Questions/AnswersMail

EventsRecommending others

Companies

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Blogs

ObamaGoogle

LifehackerRunning from the Camera

Invisible PeopleScobleizerTWLOHA

PostsAuthors

CommentsResponding with Posts

BlogrollFree Content (case studies,

white papers, events calendars)

Editorial CalendarContact Information

BookmarkingSharing

RSS/ ReadersReaders (the other kind)

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Social Media Guidelines (the short version)

Respect others in your writing. Respect copyrights. Respect the law. Respect your readers. Respect your content. Bloggers off-site are encouraged to put a

copyright notice “© 2010, Betty Blogger” along with the following disclaimer “The posts on this blog are provided ‘as is’ with no warranties and confer no rights. The opinions expressed on this site are my own and do not necessarily represent those of my employer, Stratus Technologies.” Bloggers assume all responsibility and liability from actions arising from posts.

Stratus team members are free to share in whatever medium they wish but Stratus is not responsible for any fees or hosting costs associated with social media.

Accept advertising if you wish.

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Questions / Comments ?

brindey.weber@stratus.com @brindey or

@stratus4uptime (p) 879-461-7643