social media presentation to the dma response council

11 SYNCAPSE | New York - Toronto – London - Portland All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.

Social Media Presentation Toby Beresford Chair DMA Social Media Council Social Media Strategist, Syncapse t.beresford@syncapse.com

DMA Response Council

6 SYNCAPSE | New York - Toronto – London - Portland All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.

DMA’s newest council – October 2011 1.  White Papers

1.  Employee Use of Social Media 2.  Social Media Legal Considerations (coming soon) 3.  Social Media Procurement (coming soon)

2.  Social Media Breakfast Briefing events 3.  DMA Social Media Helpdesk

About the DMA Social Media Council

23 SYNCAPSE | New York - Toronto - London - Boston - Portland All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.

Campaign advice

•  Platform policy compliance •  gambling and alcohol content, •  promotions, •  incentivisation, •  advertising rules

•  Data privacy compliance

DMA Social Media Helpdesk

4 SYNCAPSE | New York - Toronto – London - Portland All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.

We enable the world’s leading marketers to profitably build, manage, and measure connections with consumers across multiple social media platforms.

About Syncapse

XYZ

BRAND

5 SYNCAPSE | New York - Toronto – London - Portland All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.

SYNCAPSE Professional Services

AGENCY Relationships

The Syncapse platform.

Professional Services

Integrated Technology Platform

Social Networks

12 SYNCAPSE | New York - Toronto – London - Portland All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.

How we communicate is changing

13 SYNCAPSE | New York - Toronto – London - Portland All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.

In response to increasing amounts of information

14 SYNCAPSE | New York - Toronto – London - Portland All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.

This means new channels are emerging that replace old ones

15 SYNCAPSE | New York - Toronto – London - Portland All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.

With the internet as the global and increasingly universal communications platform

16 SYNCAPSE | New York - Toronto – London - Portland All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.

The internet is increasingly being used for social networking

17 SYNCAPSE | New York - Toronto – London - Portland All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.

Across all age groups

18 SYNCAPSE | New York - Toronto – London - Portland All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.

This is only accelerating in the age of Smartphones

19 SYNCAPSE | New York - Toronto – London - Portland All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.

Social Media marketing budgets are now in the $$$ millions

Most companies, especially in the USA, have now adopted social media as part of their marketing

21 SYNCAPSE | New York - Toronto – London - Portland All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.

Social media is a fragmented marketplace with many many channels

22 SYNCAPSE | New York - Toronto – London - Portland All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.

YouTube Twitter Facebook LinkedIn

But four dominate!

“YouTube is a video-sharing website on which users can upload, share, and view videos.”

(Wikipedia)

“Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and

microblogging service, enabling its users to send and read other users' messages called tweets.

Tweets are text-based posts of up to 140 characters displayed on the user's profile page”

(Wikipedia)

“Facebook is a social networking website launched in February 2004 that is operated and privately owned by Facebook, Inc.,with more than 500 million active users in July

2010, which is about one person for every fourteen in the world.”(Wikipedia)

“LinkedIn (pronounced /!l"#kt.$"n/) is a business-oriented social networking

site. Founded in December 2002 and launched in May 2003,[2] it is mainly

used for professional networking.”

(Wikipedia)

7 SYNCAPSE | New York - Toronto – London - Portland All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.

Social Media – just a fad?

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng