stima students: roadtrip stimasc13
Post on 10-Aug-2015
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4 teams
SPONSORING Goodiebag, stand sponsors, food and drinks sponsors, …
COMMUNICATIONS Social media, mailings schools, copywriting, …
LOGISTICS Transport, warehouse sponsored gifts, truck rent, animation, …
KEYNOTE SPEAKERS Direct contact point, host at congres, …
What is STIMAstudents?
#STIMAsc13
@STIMAstudents
THOMAS
#STIMAsc13
@STIMAstudents
Who are the STIMAstudents?
PRESIDENTS
PIETER NOORTJE
DRIESTHOMAS
LOGISTICS
KELLY
JULIE IEBEN
COMMUNICATIONS
KOENHENRI MICHAEL
KEYNOTE SPEAKERS
TIM JELLE
SPONSORS
SUZANNE
This year’s themeExperience marketing (or ‘Experiential marketing’) is all about the experience that brands give to their consumers in order to increase their engagement.
The Joe Piler booth at Rock Werchter, unpacking your new iPhone, the aroma you smell when you enter an Abercrombie & Fitch store, web usability of Amazon, Eva_Belgacom as helpdesk on Twitter, …
These are all perfect examples of experiences in which customers become active participants in a marketing effort, offline and online.
#STIMAsc13
@STIMAstudents
• MORE INTERACTIVE THAN Q&A, twitter wall, Young Prozzz, …
EVER BEFORE
• LUNCH AND LEARN Young entrepreneurs talk about their start-up
• YOUNG PROZZZ Networking event with walking drink
‘Specials’ edition 2013
#STIMAsc13
@STIMAstudents
GINO VAN OSSEL• PROFESSOR IN RETAIL AND TRADE
MARKETING AT VLERICK
• FASCINATED BY HOW PEOPLE SHOP
On stage!
#STIMAsc13
@STIMAstudents
• NESPRESSO – PR & COMMUNICATION MANAGER
• NESPRESSO’S VISION ON EXPERIENCE MARKETING
SOPHIE PONET
On stage!
#STIMAsc13
@STIMAstudents
• NESPRESSO – PR & COMMUNICATION MANAGER
• NESPRESSO’S VISION ON EXPERIENCE MARKETING
SOPHIE PONET
On stage!Free Nespresso all day long!
Thank you Sophie! ;)
#STIMAsc13
@STIMAstudents
• HEAVEN CAN WAIT (Fusion Wijs)
• EXPERIENCE MARKETING IN ONLINE FIELD
• MOTORCYCLE LOVER
BERT VAN WASSENHOVE
On stage!
#STIMAsc13
@STIMAstudents
POLLE DE MAAGT• KLM- CASE (CONVERSATION MANAGEMENT)
• “BE LESS ABOUT ADS AND MORE ABOUT ACTS”
On stage!
#STIMAsc13
@STIMAstudents
CHRIS DEMEYERECHRIS DEMEYERE WOUTER NUYTTENWOUTER NUYTTEN CEDRIC DEWEECK CEDRIC DEWEECK
ENTREPRENEURS ABOUT THEIR START-UPS
EACH 15 MINUTES
Suprise act!Lunch & Learn!
#STIMAsc13
@STIMAstudents
JULIEN BLANCHEZ• GOOGLE – COUNTRY MANAGER
• HOW GOOGLE THINKS OF EXPERIENCE MARKETING AND SOME EYE OPENING FACTS AND FIGURES
On stage!
#STIMAsc13
@STIMAstudents
PETER VERBIEST & BOB MADOU • BOONDOGGLE & KBVB
• ABOUT MARKETING ‘BELGIAN RED DEVILS’
On stage!
#STIMAsc13
@STIMAstudents
ALAINMANDERS• SQUARE MELON –
COMMUNICATION AGENCY
• EXPERIENCE MARKETING AT FESTIVALS
On stage!
#STIMAsc13
@STIMAstudents
• REDBULL – MARKETING
MANAGER
• EXTREME SPORTS AS EXPERIENCE MARKETING: REDBULL STRATOS, CRASHED ICE, …
PHILIPPE GYSEN
On stage!
#STIMAsc13
@STIMAstudents
• NETWORKING EVENT TO WRAP UP THE DAY
• SPEED DATE WITH EXPERTS
• WALKING DRINK
JENS MORTIER
(MORTIERBRIGADE)
KRISTIEN VERMOESEN (FINN
PUBLIC RELATIONS)
CAIN RANSBOTTYN (THINK
MEDIA)
KOEN THEWISSEN (PROXIMITY
BBDO)AND MANY MORE…
Young Prozzz!
#STIMAsc13
@STIMAstudents
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