szinapszis credentials 2016
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SZINAPSZIS. A EUROPEAN COMPANY
www.szinapszis.hu3
Research experience in20 COUNTRIES OF EUROPE
Own field and facilities in4 COUNTRIES
Pharma expert local partners inALL OTHER COUNTRIES
MULTI-COUNTRYproject management
ESOMAR member since 2003EphMRA member since 2014
EYE-TRACKING
OUR BUSINESSES
HEALTH-PANEL™
MULTICOUNTRYRESEARCH
Szinapszis CONSULTING
Szinapszis PUBLISHING
DATA BANK
CALL CENTER
www.szinapszis.hu4
Szinapszis CUSTOM
RESEARCH
Szinapszis uses its own legal and genuine medical and HCP database for research.Datamining is another scope for our data bank division. By secondary analysis of primaryresearch data we show general macro trends in healthcare and individual sector trends forexample on therapeutic areas.
EYE TRACKINGMany years of experience,proprietary research solu-tions, mobile glass andscreen based camera, andexcellent references featureour eye tracking offerings.We do website usability, UXtests, creative and POSmaterial testing.
Our own call center operates in Debrecen with full-timeoperators and supervision system. This guarantees highquality fieldwork in consumer and doc researches alike.Voxco-system enables us to record calls or listen in live.Fieldwork is carried outin accordance withpharmacovigilance rules.
Szinapszis HealthPanel is aunique online researchcommunity in Hungary. The27.000+ panel members areopen to participate insurveys about health anddiseases as well as socialmedia activities.
We continuously work in internationalresearch projects both as contractors andsubcontractors. Our international partnersare selected to be pharma researchspecialists, so your researches are alwaysin best hands
SZINAPSZIS. CUSTOM RESEARCH
www.szinapszis.hu5
MULTICOUNTRY RESEARCH
CALL CENTER
HEALTHPANEL™
DATA BANK
SZINAPSZIS. CONSULTING
www.szinapszis.hu6
Strategy andbusiness planning
Pharma SFE
Consultation
Brand building
Communication strategy
Market entry strategy
Business and marketing planning
Industry development strategy
Feasibility studies
Target group definition, concentration curve
analysis
Targeting,frequency optimization
KOL mapping,network analysis
Market and competitive environment analysis
Health policy and legal consultation
SZINAPSZIS. BRANDS & PUBLICATIONS
www.szinapszis.hu7
HealthPortalsAudit™Paper discussing use of information channels on
health amongst adult public, to the role of internet and digital solutions. (Including traffic analysis of
the largest Hungarian heath portals).
MedRepControl™Measurement of MedRep effectiveness
with validated method, benchmark of 89 doctor interviews in 365 projects so far.
PharmaJournal&NetTrack™Study on reading behavior of professional print and
online magazines of pharmacy heads and pharmacy assistants with the answers of nationally
representative sample of 250 pharmacists
PharmaImageTrack™Detailed analysis on awareness and perceptions of
pharma companies based upon nationwide representative sample of n=1,000 people. Launched
7 years ago.
MedNetTrack™A tracking study on the Internet and digital device usage, multichannel communication of physicians in 10
European countries based upon 1,700 interviews. Launched 11 years
ago.
Ad hoc white paper publicationsHealth policy| parasolvency | doctor and patient rights | state vs private
healthcare| health awareness/lifestyle | healthcare expenditures | drug related consumer attitudes | alternative and
complementary medicine | Rx substitution pharmacies
Let’s Consult!1142 Budapest, HungaryErzsébet királyné útja 112.
Tel.: +36 1 422 1634Fax.: +36 1 422 1633
www.szinapszis.hu
Szinapszis Research and ConsultingSince 1998
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