londonlaunch credentials pack 2016

The home of London’s corporate events industry

http://www.londonlaunch.com/

www.londonlaunch.com

The event industry’s marketplaceContents

Bringing business to YOU 3 - 5

Grow your share of London's corporate events 6 - 7

So what makes Londonlaunch your best choice? 8 - 9

The Londonlaunch advantage 10 - 14

Londonlaunch customers 15

Customer profile 16

What the event bookers say 17

Join us 18 - 19

Booster services 20

Showcase events 21

FAQ's 22

The team 23

Contact us 24

www.londonlaunch.com Back to contents page

The event industry’s marketplace

3

BRINGING

TO YOUBUSINESS



4www.londonlaunch.com

The event industry’s marketplaceBringing business to YOU

We grow your revenues because: • We have the best technology in the sector which directs

enquiries to the right members, instantly. • We know the London event scene better than anyone

else and we share those insights and expertise with you.

These are the same reasons why corporate event professionals flock to our site.

More business has been facilitated through Londonlaunch than any other event website. USeR TRAFFIC TO LONdONLAUNCh.COM

GReW BY MORe ThAN

OveR The LAST TWO YeARS123%




The event industry’s marketplaceBringing business to YOU

Why? 1 Our substantial investment in technology, tailored

specifically for London's corporate events means that searches - whether on our site or on google – lead the right bookers to you instantly.

2 Deep search of rich member profiles enables decisions to be made quickly and easily.

The Londonlaunch events marketplace is the easiest way for buyers and suppliers to discover each other, connect and do business.

32%PeOPLe WhO vISITed LONdONLAUNCh.COM ANd MAde A dIReCT eNQUIRY ROSe BY A STAGGeRING

IN 2015



6

GROWYOUR ShaRE Of LONdON'S cORpORaTE EvENTS

LeT US heLP YOU




The event industry’s marketplaceGrow your share of London's corporate events

TO LONdONLAUNCh COMeS FROM OUR ‘Be INSPIRed’ SeCTION ANd

NeWS BULLeTINS

of traffic...

To win you need to be visible in the digital home of London’s corporate event bookers.event bookers come to Londonlaunch because we have:

In short: The best search technology applied to the best B2B database simply provides the best enquiries, fastest.

• The best search engine in the business

• A comprehensive database of London’s best events suppliers

• The richest vendor profiles

• Added value content that keeps them informed & inspired all year

• An integrated marketplace that lists services as well as venues

• The personal industry knowledge that comes from years of experience

• The leading trade event, LiveTECH

Back to contents page 8

YOUR BeST ChOICe?LondonlaunchSO, WhAT MAkeS



9

So what makes Londonlaunch your best choice?

We focus on London corporate events and we match the latest technology with personal service. There are no shortcuts.

Clear vision

Member profiles are comprehensive, updated in real-time and designed to provide bookers with the specific information they need.

Rich content

In the end it’s about people. And we work closely with you every step of the way – whether it’s optimizing your profile, creating content or putting together a targeted campaign to connect you with your target audience.

Relationships

Regular updates on trends, data and news keep you informed. We know what’s going on out there and so will you.

knowledge

Membership is through an annual subscription. Your fixed cost allows you to manage your budget better. No spiralling or hidden commission costs.

Budgeting

Members get free access to our premier networking and knowledge-sharing event.

LiveTeCh

Multi-channel communicationWe communicate across every channel that bookers frequent whether it’s social media, email, the web, showcase events or videos

Your investment in Londonlaunch is one of the wisest choices you will make in 2016. The cost of 1 profile on Londonlaunch for 12 months is the equivalent to 1 average enquiry. You should receive over 100 throughout the year* If you don’t, we will work with you to ensure you do. *average number of enquiries during 2015

Return on investment (ROI)

Back to contents page 10…let’s take a deeper look

londonlaunchThe

advaNTaGETEchNOLOGY that delivers sales

KNOWLEdGE we’re the best source of industry info

dIGITaL ExpERTISE

cONcIERGE SERvIcE



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Smart search

Our constantly improving search technology enables potential customers to drill down to an unparalleled, granular level when researching venues and services.

Rich profiles

Rich member profiles enable the right match to be discovered easily by bookers who are much closer to a purchase decision when they get in touch.

Technological know-how

Data analytics, social media, online reviews, recommendations, search engine optimisation (SEO), favourites, saved lists, rich content, native advertising and the event pitch board are employed to help convert interest into sales.

The Londonlaunch advantage

Technology that delivers salesWe’ve worked hard to deliver tech that is truly useful to event professionals.

The highlights are:



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knowledge

knowledgeNo-one can match the cross-industry knowledge and experience of Londonlaunch. We share insights with members through: • Weekly Email Bulletins• Data-powered trend reports• The premium industry event - LiveTECH• Social Media updates• Informed features & strong opinions (which also

bring 1000s of bookers to the site each week)

35,000eMAIL SUBSCRIBeRS

110,000MONThLY UNIQUe USeRS

10,000+SOCIAL MedIA FOLLOWeRS

2 millionMeMBeR PAGe vIeWS



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digital planning and execution

digital planning and executionWe provide additional services that leverage our industry-leading expertise in the digital space.

Frankly, a lot of online services are overloaded with jargon and bluster. We can help you make sense of it in a way that is tailored to the events and hospitality business. We have the sector knowledge and we will share it with you.

Talk to us if you would like help with:

• Search Engine Optimisation (SEO) - Audit - Planning - Strategy - The Basics

• Keyword analysis and trends

• Comparable Web site analytics

• Creating engaging and fully optimised content



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Concierge service

Concierge serviceWe’ve made it as easy as possible to harness the potential of technology.

But even so, for many of our clients it’s a bold, new world. That’s why we provide a personal service to help you every step of the way. Our concierge service is available for every single member throughout their membership, at no extra cost! From designing social media campaigns to organising video or planning e-shots we will work closely with you. It’s all part of our unique service.



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Londonlaunch customers

PB 120LONDON

167 New Bond Street, London W1S 4AY

Tel: +44 (0) 20 7493 6767

NEW YORK

853 Madison Avenue, New York, NY 10021

Tel: +1 212 688 1811

For all other store locations and further information please refer to our website.

WWW.ASPREY.COM



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The Numbers:profile of corporate clients

Fashion, Retail & FMCG’s - 12%

Advertising, PR & Marketing - 8%

Other - 6%

Legal & Professional - 21%

Banking & Finance - 20%

FTSE 500 - 16%

Media & Telecoms - 14% Charities - 3%

Event Manager/Buyer - 43%

Senior PA - 23%

Sales & Marketing - 22%

HR - 12%

Sector Function



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What the event bookers say

“Thank you for inviting me to such a fun evening, held in a

fantastic venue, populated with a wonderfully eclectic mix and polished

off with delicious food and wine. You really can’t ask for more!”

Will Butler-Adams, CEO, Brompton Bicycle Company

“Thank you for such a unique evening

and such great company! This is an excellent example of the calibre of

businesses you attract.” Dave Sherrington,

Business Development Director, Santander Corporate and Commercial Banking.

“It was a fabulous event!

Thank you so much for inviting me!”

Lord Wei, House of Lords

“I met some fascinating people

and am now expertly placed to suggest the venue to our

global events team”

“I have been involved in events for law firms for

many years and always use londonlaunch as my first point

of reference”EA to CEO, DLA Piper LLP

“londonlaunch is the first place I turn to when my teams ask

me for ideas for events. We use them for everything including venue finding, new suppliers

and team building”

PwC

“What a hugely enjoyable evening! I

met many interesting people and the venue was absolutely

fascinating – such a well organised event!”

Charles Weston-Baker, Head of International, Savills

“We regularly use londonlaunch to search for fresh ideas and innovative

ways we can engage with our internal and external clients”

Ernst & Young

Altitude London

“londonlaunch is our number ONe

source of corporate event enquiries and

bookings”

Linklaters



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jOINWheN YOU

YOU INSTANTLY GeT...Londonlaunch

MEMBERS ONLY



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dedicated e-shots to a bespoke demographic of your choice (*additional cost).

Networking events Up to 12 per year. Sometimes the best form of networking is ‘not working’ and our events are always great fun!

Weekly Bulletin feature and reach 35,000 bookers, weekly.

LiveTeChtwo free tickets to the industry’s favourite educational event London Launch accreditation – recognised by the corporate world.

Concierge serviceCall us any time and we’ll do our utmost to help you.

Interactive profileGet in front of all the right people and engage with them.

Industry news and insights discover the latest trends and goings on whilst promoting your own brand and positioning yourself as a market leader.

Social media amplificationStay engaged with event bookers in real time, all the time.

videosour professional videographer will create a short video clip for you (*additional cost).

Packages & offers Update your profile regularly to ensure you’re current and relevant whilst simultaneously featuring in specialist sections within the site.

Members get high quality leads, increased bookings and revenues thanks to access and exposure to over 100,000 event books every month.

Your new assets include:

Join us



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email MarketingAccess to our extensive event booker database via targeted email marketing campaigns designed to deliver on your strategic marketing goals

Social MediaAmplifying and boosting your posts, tweets and various shares on Social Media is a great way to improve SEO and engage with your buyers. We have dedicated Social Media experts in-house to help you

Booster services

We have created an array of tools to add rocket fuel to your membership on a regular or strategic basis.

As always, we will work with you to create the best mix and maximise the impact of this investment.

Booster Services

videoVideo is becoming a crucial tool in today’s marketing mix. londonlaunch offers an affordable way to create great videos to use on Social Media

Story StudioWe create bespoke editorial and/or video to promote your brand, generating high engagement and response rates from event bookers

SeOThe world of search is complex and we are experts so let us help you maximise your web presence with great SEO

Showcase eventsWe host showcase events which enable you to promote your venue & services to our exclusive guest list of London’s most active event bookers, tailored to your unique requirements



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Showcase events

Showcase eventsBetter than exhibitions!

With a full blown publicity campaign surrounding each event we ensure that your venue is the most high profile in town that particular month!

We specialise in delivering everything from a VIP dinner or familiarity trip for 20 guests, right through to our famous ‘Great Summer Showcase’ which attracted over 1,000 guests. We quite literally, deliver the event industry’s marketplace right to your doorstep!

In association with



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how long does it take to get everything going?Once you’ve signed up you can be live on the site within 24 hours!

how many enquiries can I expect?We receive tens of thousands of qualified corporate event enquiries which last year resulted in more than £30million worth of bookings. Each profile can receive hundreds of enquiries and the more engaged you are, the better the results...

how quickly will I get enquiries after I join? It’s not unusual to start receiving enquiries on the very day you go live because we highlight our new members!

Can I make changes to my profile or do I have to contact Londonlaunch?You can do that yourself by logging in and it’s really easy! We’re always here to help too though!

how do I measure my activity on Londonlaunch?We monitor everything. Enquiry forms, web links, even telephone number clicks and you can discuss this with us at any time!

Can I be included in your weekly bulletins?Yes, this is included in your membership so, as long as you provide us with relevant content, we’ll get it out there for you!

What else can I do to gain even more exposure on Londonlaunch?There are lots of optional extras that you can find in our Booster Pack and Campaign programmes. Your personal account manager will have all the info

Can Londonlaunch help me with my SeO?Yes and your initial ‘Welcome Pack’ is filled with tips on this which you can use within both londonlaunch.com and your own website.

FAQ’s



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The team

The teamWill Broome FounderPeter heath Managing DirectorTanya Fincham Operations and FinanceMelanie Richards MarketingOlivia hamilton New Client ServicesGeorgia keegan Account ManagerRichard Newton Creative Content

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If you want to join or have any questions, please get in touch – we’d love to hear from you!

0207 471 2600 [email protected]

The home of London’s corporate events industry

https://www.londonlaunch.com/

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https://twitter.com/Londonlaunch

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https://www.youtube.com/user/londonlaunch