technological strategies for engaging your community

Technological Strategies for Engaging

Your Community

County Clerks to Council Training Program October

12, 2011

Dr. Curtis R. Rogers, Communications DirectorSC State Library crogers@statelibrary.sc.gov

agenda

• Overview (interactive vs. talking head)• Video• Questions & Answers• No scheduled break – we’ll break when

everyone wants to• Examples & Resources - show and tell• Group Exercises with Review

Bloom’s Taxonomy

• What you’re actually going to be doing today when you learn about new ways of communicating with your communities.

What are your first thoughts?

How is local government changing?

What are your first thoughts?

Review of SC County Government Web Sites for Social Media Logos

(August 2011)County Twitter Facebook Youtube Other

Anderson 200+ 200+ Yes

Aiken 4 accounts 4 accounts No

Beaufort 100+ 80+ Yes

Charleston 600+ 400+ No .TV/USTREAM

Chesterfield No 2,000+ No

Dorchester No No No RSS only

Kershaw No 500+ No

Richland 1200+ 700+ Yes Podcasts

But how do you find the

time?

Easy answer/difficult to do…

STOP DOING WHAT NO LONGER IS EFFECTIVE

OR WORKS AND CHANGE HOW YOU DO

THINGS!

http://blog.hubspot.com

Social Media Resources Exercise

1. Take a few moments to brainstorm on what resources you use on a daily basis and write down the web site addresses

2. We’ll review each web site and explore how it is useful to what you do and how you can engage your community

3. Discuss why it’s important to keep up with new technology and social media

• Profile vs. page vs. group• How is it working for you?• Examples of use (show & tell)• Keeping up with

questions/comments/responding• Q&A

• #hashtags & @signs• How is it working for you?• Examples of use (show & tell)• Keeping up with

questions/comments/responding• Q&A

• Hootsuite – social media management tool• Manage multiple

accounts, schedule tweets and posts.• Tweetdeck (another

management tool)

• Channels, creating videos, uploading, playlists, insights, friends, subscribing…

• How is it working for you?• Examples of use (show & tell)• Keeping up with

questions/comments/responding• Q&A

Learning exercise• Think about Social Media, the communities you

serve, and your office workflow.

• Take ____ minutes to discuss:

1. How to get more involved.2. How to make social media more effective.3. What are your next steps?

• Take notes on what was discussed.

• Report on the discussion/group discussion.

Your homework

assignment:

Resources• How to Embrace Social Networking in Local

Government by Pamela Weaver Antil. ICMA press. http://tinyurl.com/3pl4zht

• 5 Objections to Social Media in Government … and their Responses by Kieran Harrop. http://tinyurl.com/43883hz

• DISCUS – South Carolina’s Virtual Library • Use your local public library!

Be flexibleFlickr:Ingorrr

Don’t be hostile to new technology

Flickr:Lara604

Treat new technology like they would.

Flickr:woodleywonderworks

Flickr:whiteafrican

Keep up!

Play & Experiment Flickr:The Lightworks

Flickr:lovelypetal

Thank you!Dr. Curtis R. Rogers,

Communications Director803-734-8928

crogers@statelibrary.sc.gov