telemark presentation smfb_engine

Brands can live without advertising…

…but not marketing

Think less as an advertiser more like and publisher

Kristján Már Hauksson

• From Iceland, married and have five kids

• Been doing internet marketing since 1998

– Written several books on the topic

– European Search Engine Marketing personality of the year 2014

• Worked with some fantastic local and global travel brands

– Visit Iceland / Inspired by Iceland

– Hotels.com / Expedia

– Nordic Choice Hotels

– Icelandair

– Budget Car Rental

– Reykjavik Excursions

– Netbus

– AVIS car rental

– WOWair

It is everywhere!

FACEBOOK

YOUTUBE

Web-TV

TWITTER

INSTAGRAM

DISPLAY

GOOGLE+

PRINT

LINKEDIN

PINTEREST

BLOGG

WEBSITE

SEARCH

GMAPS

IMAGE

CONTENT

VIDEO

CONTENT

SNAPCHAT

TEXT

CONTENT

Many sides..

How the Internet Is Changing Advertising

During my time on stage we will have had

over 20 days worth of content uploaded

500 hours of video content

uploaded to YouTube every hour

While I am on stage, think about this…

There are 1.5 billion active users on

Facebook now and 1.7 billion Google users

Facebook users will have reached

+/- 3.5 million in Norway by 2017

If YouTube was a TV station it would be the

second biggest in Norway

57% of all Norwegians used the internet

for online travel services

While I am on stage, think about this…

Ok, so have

that in mind…

Inspire people

to do stuff…

Over 1M views

Over 1.5M views

Over 200k views

Over 500k views

65M views

https://www.youtube.com/watch?v=PfGaX8G0f2E

500k to +1M

5 years

80%

Several 100%

5 years

But this all

sounds so

exspensive!

There are

so… so many

sides to this

One million USD

https://www.youtube.com/watch?v=TNpeZIfGG78

https://www.youtube.com/watch?v=FPAJtvy1uL0

https://www.youtube.com/watch?v=BJ055zNtk7Q

https://www.youtube.com/watch?v=Ga6lRl86uxo

… and?

How do we make this magic?

• You have to Research

• Creativity

• Human connection / feelings

• Understanding how content syndicates / moves

• Measure… measure … measure and …

• …understand it’s not a one stop shop – Omnipresence!

• Sprinkle of wow with an authentication twist

• Small bit of luck

the bottom line is

The bottom line is that …

• Properly implemented & ongoing content marketing strategy

will

– Grow your brand

– Increase sales

– More time for innovation

– Escalate traffic to your “assets”

– Enhance productivity

Lower advertising cost

If Telemark has “tusen muligheter” show

them to people and inspire people to show

and share them to others.

The mantra = POST

Brands can live without advertising…

…but NOT marketing

TAKK FYRIR MIG ;)@Optimizeyourweb