the new relationship marketing - webinar with mari smith 1 of 2

The NewThe NewRelationship Relationship

MarketingMarketing

The NewThe NewRelationship Relationship

MarketingMarketing

How To Build A Large, Loyal, Large, Loyal,

Profitable Profitable Network Using The Social Web

MARI SMITH

Social Media Speaker & Author

#NRMbook tweetchat.com#NRMbook

tweetchat.com

What isRelationshipMarketing?

What isRelationshipMarketing?

actions taken to build and sustain long-term

relationships with customers.

actions taken to build and sustain long-term

relationships with customers.

New SkillsNew Skills

Emotionally Intelligent

Leaders

Emotionally Intelligent

Leaders

~Maya ~Maya AngelouAngelou

I've learned that people will forget what you

said, people will forget what you

did, but people will never

forget how you made them

feel.

I've learned that people will forget what you

said, people will forget what you

did, but people will never

forget how you made them

feel.

Four Part FormulaFour Part Formula

1.Quality Community

2. Quality Content

Authority: root word = AuthorAuthority: root word = Author

Give away your best stuffGive away your best stuff

Embrace sharingyour content

Embrace sharingyour content

Yours + OPC

Create an Editorial +

Promotional CalendarCreate an Editorial +

Promotional Calendar

clear offers, CTA’sclear offers, CTA’s

3. Consistency

Maintain the same style:

Personal &

Promotional contentMaintain the same style:

Personal &

Promotional content

4. Genuine, Passionate

Caring

Why ?

Personal Profilevs.

Fan Page?

Personal Profilevs.

Fan Page?

News FeedNews Feed

Share is to Facebook Share is to Facebook as Retweet is to Twitteras Retweet is to Twitter

Personal profile = Personal profile = TimelineTimeline

Timeline = TMI?Timeline = TMI?

Fan page / Business Fan page / Business pagepage

Why ?

Personal profilePersonal profile

Stream (News Feed!)Stream (News Feed!)

Relationships First.Business Second.

Relationships First.Business Second.

Social Media Inner Circle

Social Media Inner Circle

Webinars 2x month Secret Facebook Group Just $37/mo

www.InnerCircleWithMari.com

Webinars 2x month Secret Facebook Group Just $37/mo

www.InnerCircleWithMari.com

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