the new relationship marketing - webinar with mari smith 1 of 2
DESCRIPTION
Free webinar to go along with "The New Relationship Marketing" book - get the details here: http://www.marismith.com/books/relationship-marketing-free-webinar-miniseries/TRANSCRIPT
The NewThe NewRelationship Relationship
MarketingMarketing
The NewThe NewRelationship Relationship
MarketingMarketing
How To Build A Large, Loyal, Large, Loyal,
Profitable Profitable Network Using The Social Web
MARI SMITH
Social Media Speaker & Author
#NRMbook tweetchat.com#NRMbook
tweetchat.com
What isRelationshipMarketing?
What isRelationshipMarketing?
actions taken to build and sustain long-term
relationships with customers.
actions taken to build and sustain long-term
relationships with customers.
New SkillsNew Skills
Emotionally Intelligent
Leaders
Emotionally Intelligent
Leaders
~Maya ~Maya AngelouAngelou
I've learned that people will forget what you
said, people will forget what you
did, but people will never
forget how you made them
feel.
I've learned that people will forget what you
said, people will forget what you
did, but people will never
forget how you made them
feel.
Four Part FormulaFour Part Formula
1.Quality Community
2. Quality Content
Authority: root word = AuthorAuthority: root word = Author
Give away your best stuffGive away your best stuff
Embrace sharingyour content
Embrace sharingyour content
Yours + OPC
Create an Editorial +
Promotional CalendarCreate an Editorial +
Promotional Calendar
clear offers, CTA’sclear offers, CTA’s
3. Consistency
Maintain the same style:
Personal &
Promotional contentMaintain the same style:
Personal &
Promotional content
4. Genuine, Passionate
Caring
Why ?
Personal Profilevs.
Fan Page?
Personal Profilevs.
Fan Page?
News FeedNews Feed
Share is to Facebook Share is to Facebook as Retweet is to Twitteras Retweet is to Twitter
Personal profile = Personal profile = TimelineTimeline
Timeline = TMI?Timeline = TMI?
Fan page / Business Fan page / Business pagepage
Why ?
Personal profilePersonal profile
Stream (News Feed!)Stream (News Feed!)
Relationships First.Business Second.
Relationships First.Business Second.
Social Media Inner Circle
Social Media Inner Circle
Webinars 2x month Secret Facebook Group Just $37/mo
www.InnerCircleWithMari.com
Webinars 2x month Secret Facebook Group Just $37/mo
www.InnerCircleWithMari.com
Write on Mari’s Facebook wall:www.facebook.com/marismithTweet Mari: @marismithSubscribe to Mari’s blog:
www.marismith.com