the right way to use a sweepstakes to get more facebook fans

95Webinar Series:

How To Grow, Engage and Convert Facebook Fans

#SnapApp4Facebook

us at Facebook.com/SnapAppPlease

Part One:

The Right Way to Use a Sweepstakes to Get More Facebook Fans

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Housekeeping Items

• Turn your computer speakers on & up!

• Share your questions in the chat window

• Tweet using #SnapApp4Facebook

• Recording & slides will be made available within 48 hours

• Like us SnapApp on Facebook & leave your feedback so we can improve our next events!

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Today’s Agenda

1. Why is Facebook a go-to channel for marketers?

2. Who/what is SnapApp?

3. How Sweepstakes impact marketing goals.

4. Case Study: The Magic Behind the Magic Beans ‘31 Days of Giveaways’ Sweepstakes.

5. Legal and policy considerations.

6. How to track the progress of your Facebook fan growth.

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70% of marketers are using Facebook to distribute content.

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Source: @juntajoehttp://www.slideshare.net/juntajoe/the-content-revolution-content-strategies-for-book-marketers

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Why Marketers Love Facebook…

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Projected # of users by August 2012

Pages

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Source: http://blog.getsatisfaction.com/2011/06/29/what-makes-people-follow-brands

Why Marketers Really Love Facebook…

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60+% Usually or Always Buy!

#1 Problem for Marketers

Source: http://www.slideshare.net/juntajoe/the-content-revolution-content-strategies-for-book-marketers

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FacebookWebsiteBlogTwitter, Google+MobileAd Unit

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Broad Category Adoption

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Marketing Strategy

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Sweeps By The Numbers

– 70% of people who see a SnapApp will complete it

– On average, 22% of entrants will share a Sweepstakes with their social networks

– Entry forms are completed by 96% of visitors

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Sweepstakes Impact: B2C

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Sweepstakes Impact: B2B

Source:http://www.slideshare.net/Eloqua/facebookforb2b

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Case Study

What put the magic in the Magic Beans ‘31 Days of Giveaways’ Sweepstakes?

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What we’ll explore

• Looks matter• …so does duration & prize• You’ve got to work to keep ‘em interested• You can encourage social behavior• Multi-channel always wins

– Don’t forget your mobile audience

• You Can Measure Social Success

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Magic Beans – 31 Days of Giveaways

Eye-Catching Sweepstakes

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Ask for the Like!

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Consider the Experience

Tab Name

App Fits in WindowIdeal = 520x650px

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Keep Interest High

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Sweepstakes Duration

!!!!!!!!!!

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Focus Your Entry Form

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Strike While the Iron’s Hot!

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The Power of Social Sharing

Multi-Channel Works Best

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www.magicbeans.com

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Don’t Forget Mobile!

Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/

The Magic Numbers

• Over 100,000 submissions• 28,384 shares on Facebook and Twitter• 1,456 New Facebook Likes• Winner: 2011 MITX Award, Direct Response

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Track Activity on Your Facebook Page

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Assess “Like” Source & Value

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Analyze Your App’s Success

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Know the Rules!

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Faceboo Law– Sweepstakes must be done with a 3rd party. Cannot use

the Facebook like or comment as entry.

Data Security & Privacy– Some vendors will re-market to your leads. Make sure

you ask!

State Laws– Except where explicitly outlawed, anyone must be able

to enter. Official rules must be made available at all times.

– Register and Bond regulations in RI, NY, FL, AZ

Age Restrictions– If your target audience includes children under 13, make

sure your sweepstakes is COPPA compliant. – Under 18, requires parental or guardian permission

How Do I Get Started?

• Set Your Goals• Define your budget!• Know Your Target Audience

– What prize would be compelling to them?

• How long will you run the sweepstakes?• How and where will you promote?

Create a FREE SnapApp account athttps://manage.snapapp.com/register

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Your Ad Here

Your Ad Here

Recap – Your Sweeps Checklist

Design an eye-catching and professional sweeps Offer a targeted prize Refresh the sweeps to keep interest high Limit the entry form Promote on multiple channels Cross-promote related offers! Enable & encourage social sharing Analyze your results & adjust as needed

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Remember the Facebook “Secrets”

• Set your Sweeps Tab as Your Default Landing Tab• Name Your Tab…Smartly

– Only a few letters show on sidebar. Consider what will get attention quickly. “Sweeps: Name of Sweeps” or “Prize: Enter to Win”

• Design Your App to Fit– 520 x 650px will show your full app on most

browsers• Like-Gating – will it help achieve your goals?• Encourage Sharing with an Extra Entry• Mobile Optimize Your App for the Best User Experience

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A Shameless Plug & Example

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Visit Facebook.com/SnapApp to enter & see how it works!

Visit Facebook.com/SnapApp to enter & see how it works!

us at Facebook.com/SnapAppPlease

Questions?Register for Part 2 of our series: March 7

5 New Ideas to Engage Your Facebook Community With Awesome Content

http://info.snapapp.com/Webinar_Engage-Your-Facebook-Community.html

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