the secrets to mobile video (micro-video) clickz live nyc 2014

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Unlocking the Secrets to

Mobile Video: YouTube Capture,

Instagram & Vine

Larry Markovitz Enterprise SEO Professional

Worked On Brands Such As: SAP,

AtTask, BlackRock & Colgate

Video/Mobile Enthusiast

@larrymarkovitz

89 Million (2014) - 125.4 Million (2018)Source: eMarketer

US Smartphone Video Viewers

Opportunity

Video engagement rates on mobile devices have soared from 2012 – 2013

The average CTR for mobile campaigns (13.64%) is almost three times that of desktop (5.45%)

Video Engagement On Mobile Almost Three Times Higher Than Desktop

Registered Users

40 Million Registered Users – August 2013

One Billion Unique Users Visiting Every MonthReuters.com

Instagram.com

www.engadget.com

How They Stack Up

52% Watch User Generated Videos

Source: Yankee Group (2013)

Not Seeing Value?

48.5% Businesses Don’t Use YouTube69.5% Businesses Don’t Use Instagram

79.3% Businesses Don’t Use VineSource: eMarketer (2014)

Real Business Case

Fashion Clothing Company

Real Business Case

T-Shirt Company

Source: http://bit.ly/1hX7Ph2

Real Business Case

Vine Video Contest Success

Strategy: Urban Outfitters paired up with Converse to run a contest called #yourchucks. Those with the best Vine videos were entered to win a number of goodies.

https://vine.co/v/btYdHIwl6Q6

What’s The Secret?

There Are Several Different Ones

5 YouTube Tips

1. Use YouTube Analytics

2. The first 15 seconds

3. Calls To Action

4. Cross-promote content between channels

5. Write Optimized Metadata

Source: http://bit.ly/OTb1lC

5 Instagram Tips

1. Complete your profile

2. Interact with community

3. Be personable

4. Use Hashtags

5. Have an engaging cover frame

5 Vine Tips

1. Use Time Lapse

2. Show Personality

3. Showcase New Content

4. Use Hashtags

5. Share & Promote

Quality Influencers

The 1% Rule

Of all users, 90% consume, 9% edit, and 1% actively create new content.

Tap into the 1% of a platform’s influencers could mean getting your brand or product exposed to millions of individuals.

Collaboration

• Targeting key influencers in your industry can provide online PR for your brand• Connect with them with occasional, highly targeted messages

Comedians & Personalities

Source: http://bit.ly/1pyfDZk

Video Analytics Tools

YouTube Analytics

Instagram Analytics

SEO Optimized YouTube

ROI

Microvideo tactics that have produced very successful results

Company’s most successful social content

Upwards of 42,000 views across all social channels

7 million impressions on Facebook in just five months

Source: Ragan Communications, Inc.

How can you capitalize on the mobile video opportunity?

Be on the lookout: Marketers need to leverage apps & social networks that their target audience is using &

focus on strategies within each network.

Thanks! Questions?

@larrymarkovitz