top 3 tips for facebook and display retargeting

The Leader in Dynamic Retargeting

Across Facebook & Display

John Hamilton, VP of Client Success

FBX Performance On The Rise

Year-over-Year Global Performance: Holiday 2013

Retail

Travel

Top 3 Tips For Facebook Retargeting

Dynamic Creative

News Feed

Segmentation

1. Dynamic Retargeting

Static Example

Dynamic Example

2-5X higher CTR

2X higher ROI

2. Retargeting on Facebook’s News Feed

News Feed

vs.

Right-Hand Rail:

CTR: 20X higher

Conversion Rate:

increased 30%

CPA: 50% lower

3. Audience Segmentation

Page/Purchase IntentHome page Product pageCart page

RecencyVisited yesterdayVisited last week

Client Specified SegmentsNew v. Existing UsersSite Search Users

20% higher CTR

10% higher ROAS

Advertiser Enablers

• Have a product feed (image,

URL, product ID, name, price)

• Ability to place Image Pixel or

Javascript at the Product level

page• Direct marketers need admin

access to the Facebook fan page

• Ability to provide at least 600 x

315 product image (and hopefully

larger)

• Pixel placement at the segment

level

Dynamic Creative

News Feed

Segmentation

Who’s Winning With Dynamic Retargeting on FBX?

Direct-Response Advertiser Goals: CPA, ROAS, ROI

1 MM+ Monthly Unique Visitors

1,000s of ProductsEx: Shoes, Hotels

The Leader in Dynamic Retargeting

Across Facebook & Display