transform your content

86%

14%

59% 54%

86%

35% 37%

Source: http://searchenginewatch.com/sew/how-to/2262641/driving-consumer-insights-with-mobile-analytics

Of info submitted to the brain is visual

90%

60,000xImages process

faster than text

of people respond to visual information over plain text

40%

Videos on landing pages increase page conversions

rates by

80%

94% MOREPosts with visuals get

page visits and engagement than those without

of consumers are more likely to click on a

business whose image appear in search results

60%

9 BillionPhotos uploaded each month

Photos & Images get…More Interactionthan other content

More Sharesthan links

More Likes

87%

10x7x

300,000,000Users

257 MINUTES/MONTHAvg. time spent on Instagram

70 MILLIONPhotos uploaded every day

30 BILLIONTotal shared photos

2.5 BILLIONLikes per day

49%Of users check Instagram daily

Instagram

Pinterest70,000,000Users

14.2 MINUTES/MONTHAvg. time spent on Pinterest

80% OF PINSAre repins (Best image size: 600 x 800)

80%Of users are female

78 CENTS IN SALES/PINOn average. Up 25% since 2012

10 MILLIONU.S. monthly unique visitors(Faster than any independent site in history)

Pinterest

On Pinterest, you can create: How-to’s, recipes, checklists, and more.

62%

61%

59%

42%

Of brandshave Pin It buttons

Of brandshave Tweet buttons

Of brandshave Like buttons

Of brandshave Google+ buttons

Pinterest’s ‘Pin It’ button has now overtaken Facebook’s ‘Like’ button and Twitter’s ‘Tweet’ button on brands’ product pages.

Facebook1.39 Billion Users

20 MINUTES/DAYAvg. time spent on Facebook

300 MILLIONPhotos uploaded every day

4.5 BILLIONLikes per day

1.972 MILLIONFriend requests per day

30 BILLIONWhats App messages per day

https://zephoria.com/social-media/top-15-valuable-facebook-statistics/

FacebookCover Photo: 851 x 315Profile Photo: 180x 180 (recommended) Shared Photos: 403 x 403Facebook Page Post Images: 960 x 960Link previews: 90 x 90Ad image size: 100 x 72Sponsored Story Images: 194 x 139Milestone or Highlighted Post: 843 x 403

http://www.techwyse.com/blog/infographics/facebook-cheat-sheetsize-and-dimensions/

Twitter645,750,000Users

12:51 MINUTES/DAYAvg. time spent on Twitter

500+ MILLIONTweets everyday

2.1 BILLIONTwitter search engine queries (per day)

75%Of users are on mobile

208 FOLLOWERSPer user (on average)

http://techcrunch.com/2013/10/03/mobile-twitter-161m-access-from-handheld-devices-each-month-65-of-ad-revenues-coming-from-mobile/

Google+300,000,000Users

5.5 MINUTES/MONTHAvg. time spent on Google+

1.5 BILLIONPhotos uploaded every week

20 MILLIONMobile monthly users

33% OVERALLGrowth per year

56% GROWTHIn usage for member(Ages 45-54)

http://www.digitaltrends.com/social-media/google/#ixzz3SDrWEMnx

Bad Content

WITH THESE TIPS:

1. Become a better writer2. See what the buzz is about3. Leverage what you’ve got4. Give them a window into your inner workings5. Newsjack6. Think like a journalist

BRANDS HAVE CAUGHT ONAND BECOME CONTENT MARKETERS

EVEN CELEBRITIES HAVE BECOMEBRILLIANT CONTENT MARKETERS

John Oliver has questions for the Miss America Scholarship Fund

Good Content

Three years ago, it all started with this single infographic…

100,000+ Social Shares

ThousandsOf Links Built

ThousandsOf $$$ generated

The InteractivePurriodic Table of Internet Cats

And then there was…

Even dog lovers liked it

But that’s not all…

Our interactive table outperformed Friskies "list" because ours was more visual.

• Blog posts• New Releases• Linkbait articles• Infographics• Video• Podcasts• Images/Memes• White Papers• Power Points

Repurpose successful content you already have into:

TRANSFORM CONTENT YOUALREADY HAVE

The Quicksilver had a pair of cargo shorts in stores that were notSelling like they had anticipated

THE PROBLEM

We worked with the sales team to get the MOST commonly asked questions and highlights of the shorts and created a series of infographics and displays that sold the shorts and made the sales associates jobs easier.

THE SOLUTION

THE RESULT:QUICKSILVER

SHORTS FLY OFF THE SHELF

ADP had a ton of products, but their sales people didn’t havevery good tools to sell all products.

THE PROBLEM

Created infographics every month for them, each time highlighting a new product.

THE SOLUTION

Measuredeach graphic’spopularity bypolling people

on SocialMedia

Repurposedsuccessful

content intoslide decks,

videos, motion/interactive

graphics, etc.

Createdoffline materialsout of graphicsthat would helptheir sales team(showroomingusing iPads,

videos)

SalesIncreased

THE RESULT

• ADP sales team now has a tool to learn & promote their products

• ADP can use successful content to drive PR

• Increased brand awareness

• More mentions, more rankings for their name

• Helps reputation management

BIGGER PICTURE

JewishBoston.com wanted to modernize their Hagaddah so that Young and inactive Jews might be interested in using it for Passover (a.k.a. we need to make it “hip”).

THE PROBLEM

Created eBook, app, and helped redesign part of their website to make it more attractive to a younger audience (we made it cool).

THE SOLUTION

20,000+App downloads

Word of mouth about it spread on social media

CreatedSomething

physical that could be

downloaded

THE RESULT

ONLINE MARKETING

What’s your content marketing challenge? There’s a tool for that.•Social Media Measurement•Influencer Discovery and Outreach•Insights Discovery•Creation and Production•Content Curation

Social Media Measurement: SimplyMeasured

Social Media Measurement: sumall

Social Media Measurement: Brand24

Influencer Discovery: Traackr

Influencer Discovery: tapinfluence

Influencer Discovery: Buzzsumo

Insights Discovery: Radian6

Insights Discovery: Icerocket

Insights Discovery: Social Mention

Insights Discovery: Your customer service channels

Content Creation: Aesop Story Engine

Content Creation: Canva

Content Creation: Social Image Re-sizer

Content Creation: Over

Content Curation: Storify

Content Curation: waywire

Content Curation: trap.it

DO IT WITH STYLE OR DON’T BOTHER DOING IT

bit.ly/1BIDqSh

SCORE A BIG SLAM DUNK BY FOLLOWINGTHESE TIPS& TRICKS

https://www.linkedin.com/in/mattsiltalahttps://www.linkedin.com/in/kristybolsinger