transform your content
TRANSCRIPT
86%
14%
59% 54%
86%
35% 37%
Source: http://searchenginewatch.com/sew/how-to/2262641/driving-consumer-insights-with-mobile-analytics
Of info submitted to the brain is visual
90%
60,000xImages process
faster than text
of people respond to visual information over plain text
40%
Videos on landing pages increase page conversions
rates by
80%
94% MOREPosts with visuals get
page visits and engagement than those without
of consumers are more likely to click on a
business whose image appear in search results
60%
9 BillionPhotos uploaded each month
Photos & Images get…More Interactionthan other content
More Sharesthan links
More Likes
87%
10x7x
300,000,000Users
257 MINUTES/MONTHAvg. time spent on Instagram
70 MILLIONPhotos uploaded every day
30 BILLIONTotal shared photos
2.5 BILLIONLikes per day
49%Of users check Instagram daily
Pinterest70,000,000Users
14.2 MINUTES/MONTHAvg. time spent on Pinterest
80% OF PINSAre repins (Best image size: 600 x 800)
80%Of users are female
78 CENTS IN SALES/PINOn average. Up 25% since 2012
10 MILLIONU.S. monthly unique visitors(Faster than any independent site in history)
On Pinterest, you can create: How-to’s, recipes, checklists, and more.
62%
61%
59%
42%
Of brandshave Pin It buttons
Of brandshave Tweet buttons
Of brandshave Like buttons
Of brandshave Google+ buttons
Pinterest’s ‘Pin It’ button has now overtaken Facebook’s ‘Like’ button and Twitter’s ‘Tweet’ button on brands’ product pages.
Facebook1.39 Billion Users
20 MINUTES/DAYAvg. time spent on Facebook
300 MILLIONPhotos uploaded every day
4.5 BILLIONLikes per day
1.972 MILLIONFriend requests per day
30 BILLIONWhats App messages per day
https://zephoria.com/social-media/top-15-valuable-facebook-statistics/
FacebookCover Photo: 851 x 315Profile Photo: 180x 180 (recommended) Shared Photos: 403 x 403Facebook Page Post Images: 960 x 960Link previews: 90 x 90Ad image size: 100 x 72Sponsored Story Images: 194 x 139Milestone or Highlighted Post: 843 x 403
http://www.techwyse.com/blog/infographics/facebook-cheat-sheetsize-and-dimensions/
Twitter645,750,000Users
12:51 MINUTES/DAYAvg. time spent on Twitter
500+ MILLIONTweets everyday
2.1 BILLIONTwitter search engine queries (per day)
75%Of users are on mobile
208 FOLLOWERSPer user (on average)
http://techcrunch.com/2013/10/03/mobile-twitter-161m-access-from-handheld-devices-each-month-65-of-ad-revenues-coming-from-mobile/
Google+300,000,000Users
5.5 MINUTES/MONTHAvg. time spent on Google+
1.5 BILLIONPhotos uploaded every week
20 MILLIONMobile monthly users
33% OVERALLGrowth per year
56% GROWTHIn usage for member(Ages 45-54)
http://www.digitaltrends.com/social-media/google/#ixzz3SDrWEMnx
Bad Content
WITH THESE TIPS:
1. Become a better writer2. See what the buzz is about3. Leverage what you’ve got4. Give them a window into your inner workings5. Newsjack6. Think like a journalist
BRANDS HAVE CAUGHT ONAND BECOME CONTENT MARKETERS
EVEN CELEBRITIES HAVE BECOMEBRILLIANT CONTENT MARKETERS
John Oliver has questions for the Miss America Scholarship Fund
Good Content
Three years ago, it all started with this single infographic…
100,000+ Social Shares
ThousandsOf Links Built
ThousandsOf $$$ generated
The InteractivePurriodic Table of Internet Cats
And then there was…
Even dog lovers liked it
But that’s not all…
Our interactive table outperformed Friskies "list" because ours was more visual.
• Blog posts• New Releases• Linkbait articles• Infographics• Video• Podcasts• Images/Memes• White Papers• Power Points
Repurpose successful content you already have into:
TRANSFORM CONTENT YOUALREADY HAVE
The Quicksilver had a pair of cargo shorts in stores that were notSelling like they had anticipated
THE PROBLEM
We worked with the sales team to get the MOST commonly asked questions and highlights of the shorts and created a series of infographics and displays that sold the shorts and made the sales associates jobs easier.
THE SOLUTION
THE RESULT:QUICKSILVER
SHORTS FLY OFF THE SHELF
ADP had a ton of products, but their sales people didn’t havevery good tools to sell all products.
THE PROBLEM
Created infographics every month for them, each time highlighting a new product.
THE SOLUTION
Measuredeach graphic’spopularity bypolling people
on SocialMedia
Repurposedsuccessful
content intoslide decks,
videos, motion/interactive
graphics, etc.
Createdoffline materialsout of graphicsthat would helptheir sales team(showroomingusing iPads,
videos)
SalesIncreased
THE RESULT
• ADP sales team now has a tool to learn & promote their products
• ADP can use successful content to drive PR
• Increased brand awareness
• More mentions, more rankings for their name
• Helps reputation management
BIGGER PICTURE
JewishBoston.com wanted to modernize their Hagaddah so that Young and inactive Jews might be interested in using it for Passover (a.k.a. we need to make it “hip”).
THE PROBLEM
Created eBook, app, and helped redesign part of their website to make it more attractive to a younger audience (we made it cool).
THE SOLUTION
20,000+App downloads
Word of mouth about it spread on social media
CreatedSomething
physical that could be
downloaded
THE RESULT
ONLINE MARKETING
What’s your content marketing challenge? There’s a tool for that.•Social Media Measurement•Influencer Discovery and Outreach•Insights Discovery•Creation and Production•Content Curation
Social Media Measurement: SimplyMeasured
Social Media Measurement: sumall
Social Media Measurement: Brand24
Influencer Discovery: Traackr
Influencer Discovery: tapinfluence
Influencer Discovery: Buzzsumo
Insights Discovery: Radian6
Insights Discovery: Icerocket
Insights Discovery: Social Mention
Insights Discovery: Your customer service channels
Content Creation: Aesop Story Engine
Content Creation: Canva
Content Creation: Social Image Re-sizer
Content Creation: Over
Content Curation: Storify
Content Curation: waywire
Content Curation: trap.it
DO IT WITH STYLE OR DON’T BOTHER DOING IT
bit.ly/1BIDqSh
SCORE A BIG SLAM DUNK BY FOLLOWINGTHESE TIPS& TRICKS
https://www.linkedin.com/in/mattsiltalahttps://www.linkedin.com/in/kristybolsinger