twitter overview for beginners
Post on 08-May-2015
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By Carrie Jaffe-Pickett Assistant Director of Communications and Social Marketing
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Twitter Presentation
Overview
Source: Media Bistro!2014 Social Media Stats
Overview
Who's on Twitter?
OverviewTwitter Most Effective for Nonprofits
Through These Top 12 Features !
1. *# Hashtags for events, campaigns, trends, programs, !Ex #DalaiLamaSCU #ConscienceProject #beautifulSCU!
#GivingTuesday #bringbackourgirls!Consolidates audience for content aggregation !
!2.*Lists!
Create your own, Subscribe to others!Fast Track way to group similar entities!
Ex ethics influencers, Bay Area media, Campus tweeters
Overview3.*Related Applications, esp micro video-- !
Vine, Instagram, Instagram Video!!
4.*Blog and website Promotion/General Promotion (Light)!!
5.*Fundraising!!
6.*Feedback/Crowdsourcing/Market Research
Overview 7.*Alliance with Influencers/Lead Capture/Potential Audiences,
Customers, etc!!
8. Immediacy/Surprise/Drama (Oreos at Super Bowl)!!
9. Bridge to Offline/Realtime events, relationships, etc!!
10. Press/PR!!
11. "Voice" and Personality for your brand!!
12. Multimedia connect
Top Nonprofits on Twitter
Best Practices and Tips
Credit: !Janet Fouts!
Best Practices and Tips!
*set up a dynamic profile that uses keywords for your bio and !use good quality prof pic!(Avoid the default egg) !
!*keep an even ratio of followers/ following!
!*tweet a variety of media to keep it interesting!
!*try live tweeting events and Follow others doing the same!
!*Listen!
Best Practices and Tips!
*use Twitter Search and other tools to find influencers !in your area of interest!
!*be strategic about lists and hashtags!
!*no more then 2 hashtags per tweet or hard to read!
!*keep tweets short so they can be easily retweeted
Best Practices and Tips!
*Tweet photos as often as possible!!
*Voice and personality for your brand!!
*Avoid self-promotion: 20% 80% rule!!
*Use apps such as Hootsuite, Tweetdeck, Buffer, rather then basic Twitter
Our Team
Examples
Reciprocity
Cool Case Studies
Cool Case Studies
Cool Case Studies
Cool Case Studies
Oops!
Common Terms!
Twitter Profile Your homepage on Twitter, including 140 character bio and photo!
!Tweet !
140 characters!Can be text only, text with link, image, etc.!
!RT: Retweet
Retweet what someone else posted, shows to your followers!!
Klout!App that uses social media analytics to rank user influence!
You need to register!!
Trending Extremely popular at this moment
Common Terms@reply!
Public response/answer to someone, when first word in the tweet!!
@mention!Public mention, when last word in tweet!
!DM!
direct message (private)!!
Twitter "handle"!Someone's Twitter identity!
!Stream/Feed
history of tweets!!
Common Terms!
Follow Following others of interest!
!Followers
others following you!!
#Hashtag Targets the conversation, event, campaign!
!Favorite
little gold star that shows others what kind of content you prefer!!
Lists Users grouped by category!
You can create your own and subscribe to others!Can be private or public
Tools and Timesavers!
*Hootsuite!!
*Tweetdeck!!
*Buffer!!
*Tweet Stats!!
*Follow/Unfollow!!
*Nutshell Mail
And Then There's Vine...
Fastest growing app in the world!
40 million+ users!1 in 5 tweets = vine link
Resources
!!
One last thing...
top related