ufone swot

ORGANIZATION

Presented by:

Muhammad Fahad (01-235162-029)Saad Sohail Dar (01-235162-066)Hassan Anis (01-235162-016)Husnain Warich (01-235162-088)Shoiab Sultan (01-235162-069)

Contents list:

Organization.Ufone.Introduction.History.Culture.Plans/decision making.Awards.Umall.pk

Vision satment.Mission statement.SWOT Analysis. (Strength, Weakness, Opportunities, Threat.)Hierarchy.Conclusion.Evaluation.

What is Organization?

Social arrangement for achievement of their collective goal and their performance in control is called organization.

▪ Social arrangement.▪ Collective goal.▪ Performance control.

Ufone:

About Ufone: Ufone is an Etisalat Group Company with its presence in all the major cities of Pakistan along with a comprehensive coverage across all major towns, villages and tehsil headquarters of the country. The company employs more than 3,850 people and operates with a network of more than 375 franchises and 22 company-owned customer service centers along with a distribution network of 150,000 outlets nationwide

Introduction:

Ufone understand the value of words and the need to communicate effectively and efficiently at all levels of society, that's why ufone,s primary focus is on you.

Ufones valued customer bring strength to the company. Because Ufone is all about you.

Introduction:Ufone is a private

organization.It is a telecommunication

industry.Subsidiary.January 29,2001.It is founded by Pakistan

Telecommunication company Ltd. (PTCL)

Ufone Tower, Blue Area, Islamabad, Pakistan.

2,336 Areas. All National Highways, All Motorways.

Mr. Rainer Rathgeber, CEO.Pre pay, Post pay, Upaisa.More than Rs. 25 billion

PKR (2012)Rs. 25 billion PKR (2012)Rs. 2.5 billion PKR (2012)Etisalat.PTCL Pakistan.www.ufone.com

History:

Pak Telecom Mobile Limited (PTML) or ufone is a Pakistan GSM cellular services provider. It was the third mobile operator to enter Pakistani market. It started its operations under the brand name ufone, in Islamabad on January 29,2001.

PTML(ufone) is a wholly owned subsidiary of Pakistan Telecommunication Company Limited (PTCL). Following PTCL’s privatization, Ufone became part of the Etisalat in 2006.

Ufone is among the largest GSM mobile services provider and fourth largest mobile services in term of subscriber base of over 24 million. It has a market share of 18% among mobile operators.

VISION STATEMENT:

The vision statement of ufone is to be the leading telecommunication service provider in Pakistan by offering innovate communication solutions for our customers while exceeding shareholders values and employee expectations.

MISSION STATMENT

The mission of the ufone is to provide best services with best coverage that would eventually generate profit for the company and its stakeholders.

Hierarchy:

Culture:

Ufone is a dynamic organization with an equally empowering culture that allows people to make the most of their skills, personality and career.

Teamwork: ufone work together to get the job done. Creativity: ufone seek creativity and outside the box

thinking. Empowerment: ufone enable its people to make

decision with responsibility which increase loyalty and foster ownership.

Plan and decision making:

Ufone management prepare 2 plans every year.Plan # 1: This is 5 year plan, submitted every year to Etisalat

Board of Budgeting. This is been reviewed in board meeting every six month.

Plan # 2: This is yearly plan, submitted by chief officers to CEO

ufone and he submitted a consolidated plan for the year to the board. This been reviewed by the CEO in monthly/weekly meetings. And every quarter by the board.

Products/services:

Ufone is a service providing company. Service is any intangible product that consists of activities, benefits or satisfactions offered for sale.

Ufone has segmented its product on the basis of two features:

Ufone Pre-paid. Ufone Post-paid.

Products/services:

Ufone Pre-paid: Is segmented for the youngsters, with attractive packages to their requirements.Ufone Post-paid: Is segmented for the people of

mature age, having their own business, belongs to business class or people who are senior executives of the organizations.

Awards:

Ufone has won Best Telecommunication Services Provider Award at 2012 PAS Awards by Pakistan Advertisers Society.

SWOT Analysis:

Every Organization has some Strengths, Weakness, Opportunities and Threats. Strengths and Weakness are the Internal Factors and Opportunities and threats are External Factors.

▪ S = Strength.▪ W =Weakness. ▪ O =Opportunities.▪ T =Threats.

Strengths include ▪ internal capabilities▪ resources▪ positive situational factorsThat help an organization to achieve there goals.

Coverage:Ufone has coverage over 2,336 areas of Pakistan and All Highways and Motorways. Products: Ufone GSM Services. Pre paid. Post paid. Upaisa. Super Card.

Hisaab SMS:▪ Ufone is the only cellular network that gives the record of your

daily basis expenses (including taxes). Technology:▪ Although ufone has introduced 3g network in Pakistan instead of

4g in front of it competitors but it gives much better coverage of 3g service in our country.

Focus:▪ As ufone is a network of youth, middle and lower class so it gives

much more better packages that are cheap and affordable to middle class and the youth.

No. of Employee’s: Ufone has a large no. of Employee. Because they have

no. of branches in over all Pakistan. So, they have large no. and franchises for employee and also a ufone tower in their organization and facilitate their employees.

Low international rates:▪ Ufone offers very cheap international rates as

compared to other networks where Pakistanis are in a great number such as gulf sates and etc.

3G Service: ▪ According to ufone they have 3G service as strength.

Because they have very good response of 3G service when they launch and till now they have very good response. They have large no. of users who use their 3G service and appreciate them.

Old persons: ▪ They have no. of users in subscriber who are old persons

(above 50 ages). These persons use their services. Because they loved Pakistan and ufone is home grown industry. So, they promote their home grown industry.

Home Grown Industry:  According to ufone they are home grown industry/organization.

Because this is the 1st telecommunication industry who born/build in Pakistan by PTCL and PTML.

Wining projects: Universal Service Fund (USF) and Ufone today entered into a Rs.

3.73 Billion contract for provision of Mobile Broadband Internet/ 3G services in Khuzdar and Chagai areas of Balochistan.

It is noteworthy to mention here that through these Broadband for Sustainable Development Projects, districts of Nal, Khuzdar, Aaranji, Wadh, Saroona, Mula, Ornach, Zaehri and districts of Dal Bandin, Taftan and Mashkhel in Chagai lot will be served.

Weakness:

Unable to meet the customers demand which is Ufone’s biggest weakness:

It has many franchises in the whole country but as its customers are increasing day by day so its present franchises are not enough to fulfill the needs of it customers.

Call rates from ufone to ufone is very cheap but to other networks its rates are expensive.

Weakness:

4G service: Ufone does not have 4G service while all other celluar

networks have 4G service in Pakistan. This is one of the major drawbacks of ufone as 4G demand is increasing day by day in country.

But Ufone is hope ful to take 4G license as soon as possible.

Poor quality in hill areas: Ufone has the problem of voice quality and signal

problems in hilly areas. Though ufone is planning to increase its quality but it can’t compete with other networks in market.

Weakness:

Opportunities:

Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage.

Opportunities:

They can start their services in other cities of Pakistan.As they are the subsidiary of Pakistan

telecommunication limited, they can acquire as much fund needed to improve their technology.

They can also target corporate sector.

Opportunities:

4G smartphones:▪ Ufone have opportunity over 4G. because the 4G mobile

phone are expensive. And the 3G mobile phones are available in low cost in market upto 7000-10000 the 3G supported phones are available.

Profit:▪ Ufone make more profit by running 3G service. Because

ufone recover the payment that he pays for 3G service and now he able to make profit by providing best 3G service to their users.

Competitor: The ufone have threat form telecom industries

like Jazz, Warid, Telenor, Zong.

The decreasing economy rate and instability of Pakistan.

Boosting customer of warid and zong.

4G Service: ▪ The competitors of ufone have 4G service ufone

have threat from their competitors. Because ufone have no 4G service. Ufone feel if the Mobile companies made 4G supported smartphones in large no. so, the users of ufone left the ufone service and start using 4G services of the other organization.

Main Threat:▪ The main threat for ufone is JAZZ and WARID.

Because now Jazz and warid combined. Jazz purchase the warid. And now also jazz have 4G service and the no. of user increase day by day.

3G & 4G Devices of other companies:▪ Now there is new threat for ufone is that, the

competitors of ufone now introducing 3G & 4G WiFi and chargeable devices (cloudes).so, the users of the ufone is interacting with these organization’s.

Key Points

▪ SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that you face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.

Conclusion:

Ufone is penetrating its market by taking risks and aggressively promoting & advertising itself. In this tough market Ufone isn’t only surviving but growing at an exceptional rate. Ufone is using humorous theme in its ads which has become its benchmark. People enjoy watching, discussing and following Ufone ads the most. And it is the biggest achievement of Ufone in recent times. We wish a very best of luck to Ufone. May it progress in this field and achieve its desired goals.