using a learning management system to improve and monetize your website

USING A LEARNING MANAGEMENT SYSTEMTO IMPROVE (AND MONETIZE) YOUR WEBSITE.

By the end of this lesson, you will be able…1. To decide if a Learning Management System is useful for you.2. To list the features to look for in a Learning Management System.3. To list three action items for setting up your LMS.4. To find more information at coachesoftech.com

© 2016 H. Trevor Johnson-Steigelman

DISCLAIMERS

I am a doctor, but I don’t play one on television.• Trevor Johnson-Steigelman, Ph.D., M.S., B.S.Ed.• Owner of Coaches of Technology, Inc.

Your Goal should be to share good information.• Money can follow,

but should not lead.

Collected e-mail addresses should be used for good.• Share more information.• Share experience with friends.• Make life better.

SPAM

$$$$

© 2016 H. Trevor Johnson-Steigelman

WHAT IS A LEARNING MANAGEMENT SYSTEM? WHY USE ONE?• ORGANIZATIONAL FRAMEWORK

• INTERACTIVE ELEMENTS

• (POSSIBLY) WALLED GARDEN

Info

Student“Quiz”

Teacher

© 2016 H. Trevor Johnson-Steigelman

MINDSET SWITCH

Teacher Business

Student Client

Quiz Interaction

ClassroomWebsite

Content

© 2016 H. Trevor Johnson-Steigelman

WAYS TO “MONETIZE”

• Create Sales Leads• Build Trust• Show Knowledge

• In-house Training• Supplement Employee

Handbook• Reduce in-person training

• Preparing Clients• What are your most common questions?• What do you “teach” during your first consult?• What types of clients do you want to avoid?

• Product Education• How to use• Use cases

• Information Products• Courses• Memberships

© 2016 H. Trevor Johnson-Steigelman

EXAMPLE: REAL ESTATE AGENT – NEW HOMEBUYERS

EveryoneEveryone

The Interested

The Intrigued

Considering

Eva$old$old

• Website SEO, Advertisements

• Homebuyer Checklists• Why Use a Realtor

Course or Courses• Reading a Listing• Getting Financing• Picking your Neighborhood

© 2016 H. Trevor Johnson-Steigelman

STUDENT VIEW

Your website still carries its own background, styles, themes, etc.

Courses

Certificates

Achievements

© 2016 H. Trevor Johnson-Steigelman

STUDENT VIEW

Within the course, the student sees…• List of lessons• Progress

© 2016 H. Trevor Johnson-Steigelman

CHOOSING AN LMSGood Learning System• Courses, Lessons• Organization

e-Commerce System• Sell classes, • Accept payments

Membership Functions• “Limit” access• Gather e-mail

Content

Feed

back

Engage-ment

Membership

e-mail

e -commerce

Interactions/Feedback• Robust “Quiz” System

• Engagement System

© 2016 H. Trevor Johnson-Steigelman

FREE PLUG-INS

Free, but not a plug-in

© 2016 H. Trevor Johnson-Steigelman

PAID OPTIONS

LearnDash LMS - $129 for one site licensehttp://www.learndash.com/

WPCourseware - $ 99 for two site licenseshttps://flyplugins.com/wp-courseware/

Sensei - $129 for one site licensehttps://woocommerce.com/products/sensei/

© 2016 H. Trevor Johnson-Steigelman

TOUR OF AN LMSLifterLMS (lifterlms.com)

Why I chose LifterLMS• Free• Plugin, not theme• Built-in e-Commerce• Coupons/Vouchers• Mobile Responsive

• Documentation• PodCast: LMScast

© 2016 H. Trevor Johnson-Steigelman

COST OF LIFTER LMS $ 0.00 Basic Plug-in

Options$99.00 / yrPremium Support

$99.00 / yrStripe Extension

$99.00 / yrTheme Design

$99.00 / yrEmail Integration

$99.00 / yrAdd Gravity Forms

$ 2000.00You provide the information,they do the setup.

© 2016 H. Trevor Johnson-Steigelman

MENUS

ORGANIZING INFORMATION ON YOUR SITE

Membership

Website

Course One

Lesson 1

Lesson 2

Lesson 3

¢¢

Quiz

Course 2

Lesson 1

Lesson 2

Lesson 3

¢¢

Quiz

Course 3

Lesson 1

Lesson 2

Lesson 3

Quiz

Course 4

Lesson 1

Lesson 2

Lesson 3

Track

Course 4

Lesson 1

Lesson 2

Lesson 3

¢¢

© 2016 H. Trevor Johnson-Steigelman

SETTING UP A COURSE

© 2016 H. Trevor Johnson-Steigelman

MEMBERSHIPS

Courses can be part of a series• Use Membership Functions

Categories• Membership Types

© 2016 H. Trevor Johnson-Steigelman

ENGAGING WITH YOUR STUDENTS

Engagements – Interactions with StudentsAchievements – Badges or Buttons

Certificates – Page to print out

Reviews – Reviews from users

Comments – Allowing within lessons

© 2016 H. Trevor Johnson-Steigelman

INTERACTING WITH “STUDENTS”Creating e-mails• Make one for each type of

engagementCustomize w/ Merge Fields

{site_title}{user_login}{site_url}{first_name}{last_name}{email_address}{current_date}

© 2016 H. Trevor Johnson-Steigelman

CREATING (EDITING) ENGAGEMENTS

Choose the type• E-mail• Give Achievement• Give Certificate

Engagement Title• Link the Engagement

Engagement Delay• Avoid immediate trigger.

Event Trigger• Pick specific event

© 2016 H. Trevor Johnson-Steigelman

PRICING

Single Courses• Any Course can be free• Any Lesson can be free

Memberships• Courses individually

priced• Sale Prices available

Recurring Charges• Monthly Billing

© 2016 H. Trevor Johnson-Steigelman

TAKING PAYMENTS

VOUCHERS

Limit access without charging students.

Allows you to collect e-mail address.

© 2016 H. Trevor Johnson-Steigelman

INFORMATION ABOUT “STUDENTS”“Students” must sign up.

• Require e-mail.• Require name (Optional)

This provides you with information you can use to follow up with your clients.• Sell additional courses• Sales calls• Coupons, etc.

© 2016 H. Trevor Johnson-Steigelman

INFORMATION ABOUT YOUR “STUDENTS”Account Info• Registered• Last Login

CoursesMembershipsPurchasesMoney SpentProgress• Allows engagement

© 2016 H. Trevor Johnson-Steigelman

Orders – Purchases of coursesCoupons – Discounts for coursesVouchers – Free passes for courses

© 2016 H. Trevor Johnson-Steigelman

FOR MORE INFORMATION

coachesoftech.com• Includes courses with more detail

Voucher code: WordCampRochestercoachesoftechnology.com• “Old” website• Focusing on other aspects of business

• lifterlms.com• podcast.lifterlms.com• blog.capterra.com/wordpress-lms-comparison-7-amazing-solutions/

© 2016 H. Trevor Johnson-Steigelman