using infographics as a pr strategy

Intro• Why infographics, and not

other content?• What is the ROI of an

infographic?How to make the business case

for an infographic?• What makes an infographic

successful?• How much, and how long, should it

take to produce an infographic?

Why Infographics?

Everything else sucks and is boring.

Myth: All Infographics are Alike

Prepareyourself.

Businesscases

Get the picture?

500,000+ Pageviews81,000 Pins – Pinterest5,000 Facebook Likes186,000 Stumbles2,400 Retweets

15 million + reachFeatured in:•Basically everything

300,000+ Pageviews1 million+ total reach18-35 market172,000 StumblesFeatured in:

•Wall Street Journal•Yahoo•Mashable•Boston Globe

Actual sales!

No hablo Portuguese

Infographics ROI• Social Interaction• High quality links• Press• Leads• Sales / Conversions

Formula for Success• Research• Design• Promotion• Timing• Luck

How Much, How Long?

• Varies, but in the thousands• 2-3 Weeks

Unexpected results

• Facebook• DEA• Product packaging• In-store displays• Earnings reports

Common Traps and Pitfalls

• Embed codes• Sizing• Stretching• Lies in stats• No sources• No text• Overly greedy anchors/links

Thoughts on Google• Cracking down? Maybe.• Don’t be a greedy stupid

jerk.

Infographic Hate

Being tired of infographics is a lazy argument

Q&A

ContactBrian Wallace

bwallace@nowsourcing.com

502.442.7914

nowsourcing.com@nowsourcinglinkedin.com/in/nowsourcing

SourcesThe Good:• http://www.wordstream.com/articles/facebook-vs-google-display-network • http://www.paintersoflouisville.com• http://www.bbb.org/top-online-scams• http://www.qsrweb.com/blog/8737/Restaurant-Social-Media-Top-10-

Infographic• http://farm4.static.flickr.com/3552/3815032658_01cdffda0c_o.jpg• http://www.pokersites.com/blog/casino-cheating/• The Bad:• http://www.mysafetysign.com/info/14-signs-hes-into-you-valentines-day-infographic.aspx

• http://www.wired.com/playbook/wp-content/uploads/2012/08/olympics-infographic-balls-2500px1.jpg

• http://runningshoes.com/olympic-running • http://www.infographicsshowcase.com/food-of-the-summer-infographic/ • http://infographicjournal.com/mcdonalds-whos-lovin-it/ • http://www.aoltv.com/2011/08/17/kim-kardashian-wedding-infographic/• http://infosthetics.com/archives/competition_health_care.jpg The Rest:• http://alltheragefaces.com