using infographics as a pr strategy
Post on 19-Oct-2014
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DESCRIPTION
A presentation on how to use infographics to complement your public relations strategy.Dispelling myths, ROI, good and bad infographics, case studies and more. Presented by Brian Wallace, President of NowSourcing, Inc. on 9/27/12 for the Public Relations Society of America, HyperConnections Summit at Geogria Tech Research Institute. Twitter hashtag: #techprsaTRANSCRIPT
Intro• Why infographics, and not
other content?• What is the ROI of an
infographic?How to make the business case
for an infographic?• What makes an infographic
successful?• How much, and how long, should it
take to produce an infographic?
Why Infographics?
Everything else sucks and is boring.
Myth: All Infographics are Alike
Prepareyourself.
Businesscases
Get the picture?
500,000+ Pageviews81,000 Pins – Pinterest5,000 Facebook Likes186,000 Stumbles2,400 Retweets
15 million + reachFeatured in:•Basically everything
300,000+ Pageviews1 million+ total reach18-35 market172,000 StumblesFeatured in:
•Wall Street Journal•Yahoo•Mashable•Boston Globe
Actual sales!
No hablo Portuguese
Infographics ROI• Social Interaction• High quality links• Press• Leads• Sales / Conversions
Formula for Success• Research• Design• Promotion• Timing• Luck
How Much, How Long?
• Varies, but in the thousands• 2-3 Weeks
Unexpected results
• Facebook• DEA• Product packaging• In-store displays• Earnings reports
Common Traps and Pitfalls
• Embed codes• Sizing• Stretching• Lies in stats• No sources• No text• Overly greedy anchors/links
Thoughts on Google• Cracking down? Maybe.• Don’t be a greedy stupid
jerk.
Infographic Hate
Being tired of infographics is a lazy argument
Q&A
SourcesThe Good:• http://www.wordstream.com/articles/facebook-vs-google-display-network • http://www.paintersoflouisville.com• http://www.bbb.org/top-online-scams• http://www.qsrweb.com/blog/8737/Restaurant-Social-Media-Top-10-
Infographic• http://farm4.static.flickr.com/3552/3815032658_01cdffda0c_o.jpg• http://www.pokersites.com/blog/casino-cheating/• The Bad:• http://www.mysafetysign.com/info/14-signs-hes-into-you-valentines-day-infographic.aspx
• http://www.wired.com/playbook/wp-content/uploads/2012/08/olympics-infographic-balls-2500px1.jpg
• http://runningshoes.com/olympic-running • http://www.infographicsshowcase.com/food-of-the-summer-infographic/ • http://infographicjournal.com/mcdonalds-whos-lovin-it/ • http://www.aoltv.com/2011/08/17/kim-kardashian-wedding-infographic/• http://infosthetics.com/archives/competition_health_care.jpg The Rest:• http://alltheragefaces.com