usps education

boating is fun … we’ll show you how

USPS University

USPS Education

DEO MeetingGoverning Board

Detroit, MISeptember 5, 2008

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Shifting GearsShifting Gears

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USPS University

Remarkable Progress By the End of Next Year…

Every single course will have been totally rewritten 8 of 12 are complete now

Three new courses will be completed 1 of 3 is complete

We will have 18 seminars 12 of 18 are complete

Boat Operator Certification continues 1 of 4 levels complete

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boating is fun … we’ll show you how

USPS University

Quality…

Our material is EXCELLENT We’ve tested it on multiple audiences We have solid instructor material Costs remain low to moderate

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boating is fun … we’ll show you how

USPS University

Outreach to Boating World

We’ve validated our approach With the boating safety community With outside markets

Example: Trawler Fest

We’ve begun initiatives with the boating industry

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boating is fun … we’ll show you how

USPS University

On-the-Water

We’ve resolved liability issues with new insurance On the water training

Borrowed boat program USPS Insurance become primary for boat

Resolved potential liability issues We’ve started “on the water” with

BOC 24 members – master instructor trained

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boating is fun … we’ll show you how

USPS University

Challenges

Now, we must: Promote and Offer them!

Urgent need for quality, trained instructors We must reach out to new…

Audiences Venues Approaches

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USPS University

Shifting Gears

While maintaining our product momentum… We will emphasize instruction

Instructor outreach and training Communications

BLOGs for each course Get to know each other Share ideas and techniques Instructor training on specific programs

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USPS University

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USPS Membership

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USPS University

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Public Boating Safety Courses

Must reverse downward trend

62 squadrons not reported any boating course as of 7/31/07

boating is fun … we’ll show you how

USPS University

Summary

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USPS UniversityAdvanced Grades - Completions

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USPS University

Electives - Completions

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boating is fun … we’ll show you how

USPS University

Electives - Completions

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boating is fun … we’ll show you how

USPS University

Electives - Completions

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USPS UniversityPercent of Members with Courses

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USPS UniversityNumber of Member with Courses

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USPS University

Boating Completions

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By District

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USPS University

What’s New?

America’s Boating Course New Seminars New/updated Courses Boat Operator Certification

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boating is fun … we’ll show you how

USPS UniversityAmerica’s Boating Course 3 rd Edition

Nov 1st 1 book

Classroom, internet – same book

Professional layout, graphics High-quality, color printing

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boating is fun … we’ll show you how

USPS University

Advantages We will have one course

Can be delivered in three ways

Book, CD, and PowerPoint All coordinated

Emphasis on quality & value Clearly the best Extra content, CD’s

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boating is fun … we’ll show you how

USPS University

Internet ABC 2008

Continue with existing ABC USPS – sole owner

2009 Internet will match classroom course

Exam – on-line or squadron Recruiting opportunity Transition potential to classroom

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USPS University

Student Package ABC Book

Two parts – incremental Boating Safety & Seamanship (8hr)

4 logical chapters Introduction to Navigation (4hr)

Piloting: GPS, charts, compass Student CD’s

Animated courseware Study at home, refresher, reference

Digital Charting – software & charts22

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USPS University

Instructor Tools

PowerPoint Excellent graphics Animations

Instructor Manual Slide notes Supporting examples Exercises

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USPS University

New Seminars

Seminar format A major success

More Titles 12 titles, more to come…

Addition of Seminar Series… Mini-Courses

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USPS University

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Seminars Success Attracting “experienced” boaters

Hot topics of interest Opportunity to recruit

Easy to deliver Shorter format

Unique to USPS Field tested

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USPS University

Current Titles - 1

How to Use a Chart Using GPS Using VHF & VHF/DSC

Marine Radio Onboard Weather

Forecasting Boat Handling Sail Trim

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USPS University

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Current Titles - 2 PaddleSmart™ Marine Knots Anchoring Marine Radar Trailering Hurricanes

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USPS University

Reaching Out – New Markets Paddle Smart®

Largest & fastest growing market segment

Trailering Largest powerboat segment

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USPS University

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First Mini-Course Advanced Powerboat Handling

6-8 hr Course Close Quarters Maneuvering Know your Boat and Seas Handling in Open Waters

Animated presentation Detailed techniques Visualize actions

Clear target market Combine with on-the water training

(option)

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Partner In Command Seminar Series

Coming this Fall Designed for

Partners, spouse Crew

What do you do If you take the helm Fill in as skipper

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USPS University

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Hands-on… and fun for all

audiences

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USPS University

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In the Works Rules of the Road Crew Overboard Emergencies On

Board Heavy Weather

Sailing Diesel Engine

Care & Repair

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USPS University

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In the Works – coming soon! Marine Compasses River Boating & Locks Marine Maintenance

Series Using Chartplotters &

Digital Charts Series Autopilots Depth Sounders &

Fishfinders Coast Guard License Prep

Series

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USPS University

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Seminar Advantages Up-to-date content Quicker, easier to deliver Attract potential members Refresher for trained

boaters Flexible venues

Great for marine trades Credit toward certification Contribute operating funds

boating is fun … we’ll show you how

USPS UniversityTotally Revised Member Courses

Navigation Inland and Coastal Offshore

Seamanship Marine Equipment

Engine Maintenance Marine Electrical Systems

Weather - Sept

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USPS University

New/Updated Courses Navigation ‘08

Beta – in process, final ‘09 Advanced Celestial Navigation Navigating offshore with Electronics The CAPN software & charts

Weather ’08 Release – this month One book – extensive color graphics Comprehensive and practical

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boating is fun … we’ll show you how 3737

In the WorksIn the Works Marine Electrical Systems ‘08Marine Electrical Systems ‘08

11stst of new courses – ready now of new courses – ready now Comprehensive and practicalComprehensive and practical

Marine Communications SystemsMarine Communications Systems End of yearEnd of year

Marine Electronic SystemsMarine Electronic Systems Mid next yearMid next year

SailSail Early next yearEarly next year

Instructor DevelopmentInstructor Development Cruise PlanningCruise Planning

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USPS University

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Boat Operator Certification (BOC)

Ready to Go - Sept Inland Navigator Certification

Resolved on-the-water insurance/liability

In process Coastal Navigator Certification

boating is fun … we’ll show you how 39

Inland Navigator Seamanship, Engines,

Electrical Boat handling, rules of the road Boat equipment

Seminars How to use a Chart Using GPS Using VHF & DSC Radio Onboard Weather Forecasting

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USPS University

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Inland Navigator Skills

Demonstrate: Safe Powerboat Handling

Program based on partner – US Sailing

On-the-water demo Handling Fire

Extinguishers

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USPS University

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Levels of Certification Inland Navigator

Local: rivers, small lakes, bays Coastal Navigator

Local: coastal waters Advanced Coastal Navigator

Extended coastal cruising Offshore Navigator

Global

USPS UniversityUSPS University

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Requirements Matrix Requirements Matrix Summary Summary

InlandInland SeamanshipSeamanship Marine ElectricalMarine Electrical Engine MaintEngine Maint

CoastalCoastal PilotingPiloting Marine CommMarine Comm Cruise PlanningCruise Planning

Adv Adv CoastalCoastal

Adv PilotingAdv Piloting Marine ElectronicsMarine Electronics WeatherWeather

OffshoreOffshore JNJN NavigationNavigation

Use a ChartUse a Chart Using GPSUsing GPS Using VHFUsing VHF Onboard WxOnboard Wx CompassCompass RadarRadar Maint SeriesMaint Series

Mech Sys Mech Sys SeriesSeries

Emerg Emerg OnboardOnboard

First Aid/CPRFirst Aid/CPR Offshore SeriesOffshore Series

CoursesCourses SeminarsSeminars Skill DemosSkill Demos

Safe Safe Powerboat*Powerboat*

FirefightingFirefighting

GPS & WptGPS & Wpt Distress Distress

SignalSignal

Passage Passage Making*Making*

* US Sailing or equivalent experience* US Sailing or equivalent experience

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USPS University

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Credentials Passport

Shows progress

Certificate Completed level

Wallet Card Certificate

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USPS University

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A View to the Future We have taken a clear and

commanding lead in boater education Our core strength Route to recruit and retain members

Remaining… Building the Instructor Team Promoting our programs Outreach to new venues

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USPS University

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USPS University helps USPS

Continuing education Membership growth Income for the future Truly the finest boaters

END