what is social media

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Social Media

I have all accounts..but now what do I do!?

Social Media is

• Consumer generated media. It is the media that is designed to be shared– sharing means that it is easy to comment on, – that it is easy to send, – there are no costs associated with viewing the media and – last but not least it is always available.

• Social media enables people to share information with friends and colleges using the Internet

Social Networking

• Social Networking is the use of communities to engage with others through: – Facebook, – MySpace, – LinkedIn, – Twitter, etc.

Peer Endorsement

• The vast majority of people report the opinion they trust most is from ‘someone like me’.

• For the first time in our history, peers have bested the wisdom of experts.

• Peer endorsement is the single greatest decision-making accelerant.

• Through Social Media, peer influence cycles are happening at a velocity never before seen.

• Decision making is clearly becoming more social

The Asian Market

• The most three most trusted forms of advertising are:• Recommendations from people I know - 90%• Consumer opinions posted online - 70%• Branded websites - 70%

What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone). FROM THIS TO THIS

The question is, how do we engage the guy with the megaphone?

Word of Mouth Goes Viral

Social Media IS NOT• A replacement for traditional advertising• The first step• The magic bullet• FREE• All about YOU • A fad

So..Social Media is..

Social Media IS• A big deal• Going where your customers already are or where they want to be• Applicable to most companies in some way or another• Time-consuming• All about THEM

Facebook Twitter

BloggingLinkedInYouTube

The BIG FIVE

Mobile. Mobile. Mobile.

Geolocation

Corporate policy & procedures

Diaspora

Pinterest

The end of email marketing?

Trends for the Future

• Work closely with your already existing marketing staff to understand your marketing strategy and goals.

• Research the most appropriate social media channels for your business.

• Help you set up your accounts.

• Determine with the best tools to manage those accounts.

• Train internal staff how to manage those accounts using the tools.

• Develop metrics and institute tracking devices to gauge return on investment.

• Advise on how to deliver promotional content and campaigns through the channels.

• Monitor changes in social media technology, channels, and tools and make adjustments and provide training.

What Does A Social Media Strategist Do?

1. Formalize your brand strategy.2. Put together a comprehensive marketing plan.3. Take a critical look at your current website.4. Set benchmarks

Google Analytics; Alexa5. SEO Ranking

Make a decision on time investment.6. Set up your accounts.7. Take some time learning the tools and the lingo.8. SHARE9. CARE

What do I do next? (10 steps)

This presentation is based on data analyzed through manual trackingfor the highest possible efficiency and least possibility of error.

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Autumn Services

Social Media Monitoring & Analytics:

Brand AuditCompetitor AuditInfluencer TrackingSocial Media Participative TrackingDemographics trackingGeography TrackingSentiment AnalysisTime and Volume TrackingBlog Moderation

Social Media Outreach:

Social Media Consulting and StrategySocial Media CampaignsIntegrated Online-Offline CampaignsContent Architecture Management Website/ PortalsCreation of Assets -Audio/ Video

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Social Media Monitoring | Social Media Analytics | Social Media Outreach

autumnworldwide.com email info@autumnworldwide.com

AUTUMN ADVERTISING PVT. LTD.S. B. Mansion, # 3/2, 2nd Floor,

Berlie Street Cross,Langford Town

Bangalore - 560025

t +91 80 4028 9916

Thank you for your time.

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