what is social media

Ben Akin-Smith :07723 051 507 :Ben.Akin-Smith@Enableinteratctive,co.uk

Social media in a nutshell

This is me: …digital strategist, hopeful runner, entrepreneur, terrible cook, media planner, ex-fat man, email marketer, husband, business owner, atrocious singer, communicator, avid wearer of shoes, digital evangelist, aspiring photographer, blogger & Mac convert.

Agenda

What, Why, How

Lots of chatting and examples.

“Social media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done there’s a surprise it’s not better” Avinash Kaushik, Analytic Evangelist, Google

Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio

Wikipedia.org

http://www.flickr.com/photos/solidether/1084349065/sizes/o/

It’s also a fancy way to describe the millions of conversations people are having online 24/.

“Interesting, but tell me how to use social media to make things better.”

Two sides to Social Media. 1. Strategy – the principles

Two sides to Social Media.

2. Implementation – putting it together

Question: What platforms do you know of?

•  ARTS: •  •  ArtSlant •  deviantART •  Humble Voice – Art, music, video, photography •  imeem – Music, videos, photos •  MyArtInfo •  PhotographyVoter •  Virb – Music, art, fashion, film and more •  •  BOOKMARKING: •  •  AllMyFavorites •  Backflip •  Blinkbits •  Blinklist •  Blogmarks •  Blummy •  BuddyMarks •  BookmarkTracker •  ChangeToLink •  Chipmark •  del.icio.us •  De.lirio.us •  Diigo •  Dogear •  Favoritoo •  Feedmarker •  Foxmarks •  FreeLink •  Furl •  GiveALink •  Hyperlinkomatic •  iKeepBookmarks •  Jack of All Links •  Lilisto •  LinkaGoGo •  Linkatopia •  Linkroll •  List Mixer •  Lycos iQ •  Ma.gnolia (not functional for now) •  Mister Wong •  Mobilicio.us •  MyBookmarks •  MyHq •  Mylinkvault •  MyPip •  My Stuff (from Ask) •  MyVmarks •  Namakkal •  Netvouz •  Online Bookmark Manager •  OnlyWire •  Oyax •  Shadows •  Simpy •  SiteBar •  SiteJot •  Snipit •  Socializer •  StartAid •  Stufflinker •  Sync2it •  SyncOne •  Turboclip •  Windows Live Favorites •  WireFan •  Zurpy •  •  CARS AND AUTO: •  •  AutoSpies •  Boompa •  Car Community •  CarDomain •  Motorpulse •  •  CONNECTING WITH FRIENDS: •  •  Classmates •  ConnectU •  Friends Reunited •  Graduates •  Meetup •  MyYearbook •  Reunion •  SKOUT •  •  CONSUMER REVIEWS: •  •  Cork’d – Wine reviews

•  Chowhound – Food •  Epinions •  RateItAll •  Yelp •  •  COOKING/FOOD •  •  All Recipes Barmano •  Bake Space •  Epicurious Community •  Family Oven •  FohBoh – Restaurant network •  Kitchen Bug •  MyDish •  Nibbledish •  Recipe Key •  Recipezaar •  Sharecipe •  Tasty Planner •  We Eatt •  WineLifeToday – Wine •  •  CULTURES/FOREIGN LANGUAGES: •  •  Acelerame – Spanish (cars) •  Amina – Chechen Republic •  Black Planet – African American •  ClubGh – Ghana •  Hyves – Dutch •  IRC Galleria – Finland •  iWiW – Hungary •  IndianPad •  LunarStorm – Sweden •  MiGente – Latino •  Mixi – Japan •  Nexopia – Canada •  Playahead – Sweden •  Scoopeo – French •  StudiVZ – German students •  Wamba – Spanish social network •  Yigg – German •  •  DATING: •  •  Bachelor Place •  Chemistry •  Crush or Flush •  Cupid’s Lab •  Flirtomatic •  LoveandFriends •  OkCupid •  SpeedDate •  WooMe •  •  EDUCATION/BOOKS: •  •  BookCrossing •  Bookins •  BookMooch •  BookSwim •  Carmun •  Citeulike •  Connect via Books •  Curriki - for teachers •  Good Reads •  LibraryThing •  PaperBackSwap •  qoolsqool •  Read It Swap It •  Shelfari •  We The Teachers •  •  EVENT PLANNING •  •  Socializr •  Zoji •  •  FAMILY: •  •  Amiglia •  Babbiz •  CafeMom •  Eons •  Family 2.0 •  Family Den •  Famiva •  Geni •  Genoom •  GreatSchools – Parents review schools •  Kinzin •  MomJunction •  MothersClick

•  Moxie Moms •  MyFamily.com •  Parentography •  TheFamilyPost •  WebBiographies •  •  FASHION/CLOTHING: •  •  2Threads •  Chictini •  Fashionising •  Fashion Network •  Metro Friendly •  Movmnt •  My Kids Fashion •  Springleap – T-shirts •  StyleCaster Community •  Stylehive •  StyleHop •  StyleMob •  Threadless – T-shirts •  Us Trendy •  •  FINANCE: •  •  Tip’d •  •  GAMES: •  •  Gaia – Games and anime •  Game Diggity •  GuildCafe •  WeeWorld •  •  GENERAL NETWORKING: •  •  AIM Pages •  Badoo •  Bebo •  CyWorld •  EarthFrisk •  ECpod •  Facebook •  Faves •  Friendster •  Grono •  Hi5 •  iBritz •  LiveJournal •  Lovento •  Multiply •  MySpace •  MyWebProfile •  NetFriendships •  Netlog •  Orkut •  Passado •  Plaxo •  Skyrock •  Tagged •  Tribe •  Trig •  Windows Live Spaces •  Yahoo! 360 •  Zaadz •  •  HEALTH/MEDICAL: •  •  DailyStrength •  DrConnected •  Health Ranker •  icarecafe •  MyPharmaNote •  Sanewire – recovery •  Sermo – Doctors •  Walker Tracker •  Who is Sick? •  •  KIDS: •  •  imbee •  KidLinks •  •  INTERNET MARKETING: •  •  Gooruze •  PlugIM •  Sphinn •  •  LINK/WEBSITE SHARING: •  •  Ensiting

•  Faves •  StumbleUpon •  TagTooga •  Trailfire •  •  MICROBLOGGING/IM/MOBILE: •  •  BeeMood •  Feecle – Japanese •  FlickIM •  Frazr – German and French •  IMified •  Jaiku •  Komoo – Chinese •  loopt •  mbuzzy •  Numpa – Dutch •  Pownce •  Radar •  Robisz – Polish •  Rummble •  Twitter •  Zannel •  •  MOVIES: •  •  Filmcrave •  Reelempire •  •  MUSIC: •  •  10Tune •  Buzznet •  Fuzz •  JamNow •  Jango •  Last.fm •  MOG •  Purevolume •  Soundpedia •  thesixtyone •  •  NEWS: •  •  Blog Engage •  Blogg-Buzz •  BloggingZoom •  BlogsVine •  BookmarkUs.net •  BuzzFlash •  Content Pop •  Digg •  Fark •  Hubdub •  Mad or Love •  Mixx •  NewsCloud •  NewsHeat – Politics •  Newsvine •  NowPublic •  Plime •  Propeller •  RawSugar •  Reddit •  Shoutwire •  Stirr’d Up •  Tagza •  Wobblog •  Zoomit (Canada) •  •  PETS: •  •  Catster •  Dogster •  Fuzzster •  MyCatSpace •  MyDogSpace •  PetSide •  PetZume •  Pikapet •  UnitedDogs •  •  PHOTO SHARING: •  •  eSnips •  Flickr •  Fotki •  Fotolog •  Linkinn •  My Opera •  Photbucket •  Picli

•  Tagmee •  Text America •  Zoomr •  •  PHOTOGRAPHY: •  •  MyShutterspace •  Photography Mentor •  Photography Network •  Picture Social •  Shutterate •  Shutter Social •  •  POLITICS: •  •  Carnival of Politics •  •  POP CULTURE: •  •  Lipstick – Celebrity •  Showhype •  •  PROFESSIONAL: •  •  APSense •  Biznik •  CitiAlly •  Cofoundr – Entrepreneurial •  CompanyLoop •  DoMyStuff •  Doostang •  Ecademy •  Fast Pitch •  JASEzone •  KillerStartups •  Konnects •  Lawyrs •  LinkedIn •  MeetIn •  MyCareer.ge •  Naymes •  NetHooks •  Ryze •  Small Business Brief •  StartupNation – Entrepreneurial •  Startupping – Internet entrepreneurs •  Synergy Street – Entrepreneurial •  Tapped In – Educational professionals •  Upspring •  Venture Capital Network •  Xing •  Ziggs •  •  REAL ESTATE: •  •  Puurple •  Trulia •  Zillow •  •  RELIGIOUS: •  •  Blessedit •  GospelShout •  MyChurch •  Tangle – video sharing •  Xianz •  •  SHOPPING: •  •  AgentB •  BiddingBuddies – For Ebay members •  Deal Comet •  Dealigg •  Iliketotallyloveit •  Judy’s Book •  OSoYou •  ThisNext •  Yub •  Zebo •  •  SOCIAL ACTION: •  •  Care2 – Social Issues/Humanities •  Hugg – Environmental •  Planet Change – Environmental •  TakingITGlobal •  •  SPORTS: •  •  Armchair GM •  Ballhype •  eFans

•  FanNation •  Fanspot •  GymMeet •  KeeCricket •  Joga – Soccer (Football) •  Prep Champs •  ScoreGuru •  SportsFlip •  Sportsvite •  Takkle – high school sports •  SportsCast •  Strands •  •  TECHNOLOGY: •  •  Design Bump – Web/graphic design •  Design Float – Web/graphic design •  DesignRelated •  DevelopersNiche •  DNHour – Domain Name News •  DotNetKicks •  Dzone – Developers •  Earner’s Club – Internet Marketing •  Hacker News •  Hosting Bookmarks •  Pixel Groovy – Web design •  Slashdot •  Tweako •  SWiK – Open source software •  WPscoop – WordPress •  •  TEEN: •  •  eCRUSH •  eSpintheBottle •  Piczo •  Profile Heaven •  Sconex •  Student.com •  Stardoll •  Teenwag •  •  TRAVEL: •  •  Couch Surfing •  EveryTrail – GPS •  GeckoGo •  Groople •  Gusto •  TravBuddy •  Travellerspoint •  TrekCafe •  Trip Advisor •  TripUp •  WAYN •  Woophy •  •  VIDEO SHARING: •  •  Broadcaster •  Panjea •  Revver •  Tubearoo •  Viddler •  Video Bomb •  Video Sift •  Vimby •  Xillian TV •  YouTube •  •  WOMEN: •  •  Kirtsy •  PNN •  SurgarLoving •  •  MISCELLANEOUS: •  9rules •  43 Things – Goal sharing •  Beautiful Society – List and vote for your favorite

things •  Clip Clip •  ChickAdvisor •  Clipmarks •  Clipstar •  Clubnet UK – clubbing •  Consumating •  Dandelife – A social biography network •  Dawdle – Auction •  Daytipper – Tips and tutorials •  Digglicious •  DigStock – Financial •  DontStayIn – Clubbing •  EnergyPeopleConnect •  Experience Project – Share Life Experiences •  Faceparty – “The biggest party on Earth” •  Fazed •  Faqqly – Community of questions and answers •  Ficlets – Collaborative writing

Facebook Overview

•  Launch in 2004, initially in Harvard University, then rolled out to other US colleges, then to the pubic

•  Registration is open to anyone 13 years or older

•  average age being 33 (but getting older!)

•  350million active users

What can you do? •  Photos – Express yourself with an online photo album. This feature allows you to

upload a profile picture to your Facebook page and create multiple .

•  Videos – Share your favorite videos by uploading them onto your page.

•  Links – Recommend sites to other users and vice versa.

•  App – you can install Apps, these are games or utilities that can can be share with friends.

•  Feed – Find out the latest news about people within your network as this feature informs you of any changes to the statuses and profiles of members in your social groups.

•  Mini-feed – Similar to the Feed feature but only contains information about yourself. You can edit this feature accordingly if you do not want to expose certain details.

Up Close and personal

•  www.facebook.com/benakinsmith

•  Personal Page •  Love Running - Group

Facebook Examples

•  Photos - http://www.facebook.com/aspcateam

•  Tools - http://www.facebook.com/humanesociety

•  Apps (fan) http://www.facebook.com/susangkomenforthecure

•  Simplicity – •  http://www.facebook.com/target

Twitter Overview Twitter is a free social networking and microblogging service that

enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.

•  Launched in 2006 •  Registration is open to anyone •  average age being 35 (but getting older!) •  75 million accounts (15million active)

Up Close and personal

•  www.twitter.com/Benas •  www.twitter.com/loverunning2010

Twitter Example Twitchhiker @paul_a_smith. he attempted to travel as far around the world

as possible in 30 days, relying only on the goodwill of people using Twitter.

The rules

1.  I can only accept offers of travel and accommodation on Twitter,

2.  I can’t make any plans further than three days in advance 3.  I can only spend money on food, drink and anything that might

fit in my suitcase. All travel and accommodation must be offered to me through Twitter

4.  If there’s more than one offer on the table, I get to choose which I take. If there’s only one, I have to take it within 48 hours.

5.  If I’m unable to find a way to move on from a location within 48 hours, the challenge is over and I go home.

http://twitchhiker.wordpress.com

Results?

•  Cost = £0 •  He made it Stewart Island in New Zealand •  raised £6,100 for Charity: water. •  12,000 followers •  He has been asked to write a book •  He had several appearances on National TV

YouTube Overview •  Founded ( in a garage) in Feb 2004 •  Purchased for $1,600,000,000by Google •  It is

–  a hosting and sharing platform –  a search Engine –  a TV channel

YouTube Examples

Channels •  http://www.youtube.com/user/Blendtec

Examples of social media: What do you like & why?

Secret link (CW) Secret Link II (list)

http://www.flickr.com/photos/nifer/353230456/sizes/l/

The glue - what holds it all together

Define who you are. Be consistent

http://www.flickr.com/photos/gtmq8/2303591849/

It is all about communication

http://www.flickr.com/photos/nichollsphotos

It is all about communication

Getting someone interested is all about sharing, information, a story, a passion, an idea etc...

It’s about people, not technology (but technology helps)

http://www.flickr.com/photos/nichollsphotos

http://www.flickr.com/photos/milivoj/2166043959/sizes/l/

“In the past you were what you owned. Now you are what you share.” Charles Leadbeater. We Think

http://www.flickr.com/photos/twenty_questions/

Act on their feedback Encourage discussion, be a part of it

Listen

Create a dialogue with them

Not a monologue

People are talking, getting together and changing the world…

Image: farm3.static.flickr.com/2088/2213647530_4506ce2671_o.jpg

…. people will tell you what they think

You will get it wrong

http://www.flickr.com/photos/thomashawk/ Survey… http://www.tealeaf.com/resources/Harris_2008.asp

Get it right and people notice

BIG

http://discussionleader.hbsp.com/haque/2008/09/how_to_build_a_nextgen_business_now.html

Image: http://www.outdoorlens.com/funny-animal-signs/

Be Honest

http://www.flickr.com/photos/xgray/

Be useful

Create space for agility, flexibility and iteration

http://www.flickr.com/photos/mundilfari_gjk/2497402169/sizes/l/

Treat things well and they will grow

Work with others & things will evolve

http://www.flickr.com/photos/babaghan/166756766

Because….

http://thisisindexed.com/

“what we’re really craving is more humanity itself. I see clues of this

everywhere, from the direct engagement as enabled by Twitter, to Apple’s Genius bar which gives us live, breathing and fairly smart people to help us when a

human touch is needed.” David Armano

Don’t get scared, remember we’re all

human

http://www.flickr.com/photos/flysi/

Ben Akin-Smith :07723 051 507 :Ben.Akin-Smith@Enableinteratctive,co.uk

www.gapingvoid.com

Thanks and bye for now…