why should you care about social?

WHY SHOULD YOU CARE ABOUT SOCIAL?

TRADITIONAL MARKETING IS ONE WAY COMMUNICATION

SOCIAL MEDIA = CONVERSATION

Time spent in social is growing at 3x the overall internet rate, accounting for ~10% of all internet time.

THERE ARE MANY PLACES TO SOCIALIZE

theconversationprism.com

Facebook, YouTube, MySpace and Twitter make up 71% of the Social Networks and Forums industry.

HOW INFLUENTIAL IS SOCIAL?

SOCIAL IS AMPLIFIED WORD OF MOUTH

SOCIALLY CONNECTED CONSUMER = DEEPER RELATIONSHIP

Millward Brown says “digital consumers” have 15% stronger relationships with brands.

SOCIAL BRAND EXPERIENCES CREATE CUSTOMERS

• 97% report increased brand awareness

• 98% show increased consideration

• 97% will more likely purchase a product

• 96% may recommend the brand to their friends

SOCIAL = CONTENT IS KING

SOCIAL = THE NEW WATER COOLER

FREE CONTENT GENERATES SALES

people like talking about what they watch

fan fiction

SOCIAL = GLOBAL & LOCAL

SOCIAL = DEMOCRATIZATION

SOCIAL INCREASES SPEED OF/TO MARKET

who am I?

• Tiphereth GloriaSocial Media Manager, Amnesia Razorfish

• website amnesia.com.au• Blog digitaltip.com.au• Twitter twitter.com/tiphereth• Tumblr tiphereth.tumblr.com• Slideshare slideshare.net/tiphereth• YouTube youtube.com/tipherethg• Flickr www.flickr.com/people/tiphereth

THANK YOU