windsor & maidenhead royal borough industry day staying a step ahead tuesday 18 november 2014...
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Windsor & Maidenhead
Royal Borough Industry DayStaying a step ahead
Tuesday 18 November 2014Mandy Lane
Windsor & Maidenhead
About Today
• Welcome and Introductions• Setting the scene for today– House-keeping– Speakers– Speed networking– Mobile phones
• What is Destination PR?
Windsor & Maidenhead
Royal Borough PR
Destination
News & Events
Accommodation
Attractions
Activities
Food & Drink
Short breaks
Windsor & Maidenhead
Proactive PR
Preparation• Theme ideas• Seasonal ideas• Events• News• Images• Spokespeople• Strange but true….• Media kit
2015 focus on • MC800• Families & Luxury• Rugby World Cup • New, new, new!
Partners & Timing
Windsor & Maidenhead
Reactive PR
What’s the request?
What have we got?
Collect Info Collate info
Deadline
Respond
Windsor & Maidenhead
Press Trips
I’m compiling a travel feature for New! Magazine, the UK's best selling celebrity weekly magazine, themed around making a weekend away out of a day at the races.
Windsor & Maidenhead
Recent Requests
English Landscape Painters linked to JMW
Turner Visit England
Places to see great autumn leaves
displaysFreelance
UK Winter Events, Pop Ups, Markets,
Wonderlands, Chalets. No Ice Rinks!
Sunday Times
October events, great days out and hotel
offersDaily Express
Windsor & Maidenhead
Evaluation 2013-14
441,047
£11,825
Windsor & Maidenhead
Impact 2013-14
• 12 x Full Press Visits• 20 x Press Assists• 9 x Filming Requests
9.3 million £ 610,000
Windsor & Maidenhead Impact 2014-15?
We look forward to discussing your ideas this afternoon
www.live-tourism.co.uk
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