analysis and deconstruction of existing soap mags and posters

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Page 1: Analysis and deconstruction of existing soap mags and posters
Page 2: Analysis and deconstruction of existing soap mags and posters

Simple colour scheme of blue, orange and white creates a high quality product and doesn't over power the page. It is also conventional of classy TV magazine front covers to have 3 main colours used throughout which helps the audience to instantly recognize the magazine type and it makes the front cover memorable.

The caption under the dominant photo anchors the image and helps the reader to recognize the TV programme. The alliteration used helps to stick in the readers mind and make the magazine seem interesting and exciting. The word ‘NEW’ reminds the reader that a new series or programme is coming on.

Strap line shows that the publisher understands audience needs and describes what the magazine specialises in. Masthead is familiar to the

targeted audience and the simplistic colour and font with the shadow effect stands out again the colourful image and features used.

Website placed directly under the masthead gives the audience a different way of accessing TV & Satellite Week.

The main stars use eye contact with the camera to directly address and engage the audience in and allow them to clearly see their serious facial expressions.

The features all have orange in them which goes with the conventional colour scheme and allows them to stand out against the background.

Page 3: Analysis and deconstruction of existing soap mags and posters

Website placed directly above the masthead gives the audience an alternative way of accessing the brand which could increase the target audience.

Simple colour scheme of black, white and red creates a high quality product and stands out from each other as they are contrasting colours to stick in the readers mind.

The stars eye is in the centre of the page which breaks up the rule of thirds and usual conventions of a magazine front cover. Part of his face is obscured but he is famous enough so the audience recognize him instantly.

The play on words in the caption which anchors to the star keeps the magazine interesting and exciting.

Strap line shows what the magazine specialises in and caters for the audiences needs. The ‘FREEVIEW’ in red draws the target audiences attention of an older, loyal audience. The date shows the reader what

week of TV the magazine is showing.

Masthead extends beyond image and has a shadow effect on it so it stands out against the dark colours used in the dominant image. Also, the reader can familiarise themselves with the brand which generates brand loyalty.

The text of the features anchor the main star so the audience instantly knows who he is and what the main feature is about. The text is also in lower case grammatically except for the strap line, which creates a more mature mode of address.

Barcode, price and region is given to imply that times and programmes change.

Page 4: Analysis and deconstruction of existing soap mags and posters

Close ups of the characters in the soap doing stereotypical teenage actions such as partying and kissing. This helps to represent the target audience of the soap and reinforce the teenage audience.

Clear, simplistic font allows the audience to clearly see what the soap is and the details underneath catch the audiences attention so they can instantly recognize when the programme is on and on what channel.

The E4 logo situated at the bottom right of the billboard poster helps to create brand identity.

The text is situated on a note paper style background which helps to connote the school type theme and further represents the teenager lifestyle of school and social life.

The use of multi-coloured costumes helps to imply the genre and lively atmosphere of the soap which attracts a younger audience. This contrasts from the dull colours and costumes presented in Social Realism soaps.

The bright lighting used helps to flatter the soaps that are closer to the camera, where as the characters which are further away from the camera are presented in a darker lighting. This is so the focus is on the main characters closer to the camera.