Oldest brand on the market

Trusted by a wide audience

Produced by the BBC

Dates info is valid for. This magazine is published weekly

Strap at top caters for change in audience habits.“FREEVIEW” in red draws eye of older, loyal audience

Website nestled in masthead gives audience another way to access the brand. This encourages brand loyalty

Masthead extends beyond image and has a shadow behind it, so it stands out from the page

Simple, restrained colour scheme creates a high quality product. Red draws reader’s eye as it stands out from the white

All text except strap is in lower case- grammatically correct. More mature mode of address.

Three features arranged down side of page in negative space next to star.

Headings in bold, sub- headings same font, black

Caption anchored on star’s lapel. Name of programme, day and channel. Gives audience easy access

Star’s eye is in centre of the page, breaking the rule of thirds, and part of his face is obscured.

The star is famous enough to attract audiences even when he is hidden from view.

Main feature: “Doctor Who” is largest text on page, anchoring the star.

“Is there life after...” creates a story for the audience to follow

Barcode, price, region. Region is given because times and programmes change

Strap at top caters for change in audience habits.“SKY and VIRGIN” in red draws eye of older, loyal audience

Website nestled in masthead gives audience another way to access the brand. This encourages brand loyalty

Masthead extends beyond image and has a shadow behind it, so it stands out from the page

Simple, restrained colour scheme creates a high quality product. Red draws reader’s eye as it stands out from the white

All text except strap is in lower case- grammatically correct. More mature mode of address.

SIX images gives reader value for money

EIGHT colours make this publication bright, cheap and cheerful.

Wide banner at top catches audience’s eye on news stand as it is different to other soap mags.

Wide banner, “2 weeks revealed” implies value for money Ripped paper makes this look

like it was constructed in a rush- this news is fresh

“organised chaos” by using boxes then manipulating features and images so they extend beyond the edge

All CANTED text is tilted in the same direction and to the same degree. Nothing is random.

Punctuation creates rhetorical questions and excitement?!

SIX images gives reader value for money

EIGHT colours make this publication bright, cheap and cheerful.

All CANTED text is tilted in the same direction and to the same degree. Nothing is random.

Punctuation creates rhetorical questions and excitement?!

Wide Masthead at top catches audience’s eye on news stand as it is different to other soap mags.

Super bright headline to catch audiences eye