annam alai university

A N N A M A LA I U N IV ER S ITY

D IRE C TO RA TE O F D IS TA N C E E D U C A TIO N

M .B .A .(H um a n R esou rce M a na g em ent)

R EG ULA TIO N S A N D SY LLA B US

C opyrigh t R ese rved

(F o r P riva te C ircu la t ion O n ly)

A N N A M A LA I U N IV ER S ITY

D IRE C TO RA TE O F D IS TA N C E E D U C A TIO N

D ea r S tu den t,

W e are fo rw ard ing the regu lations and sy llabus fo r the

M .B .A .(H um an R esource M anagem ent ). The sub je c ts that you have to

s tud y and the num ber o f le ssons/units in each sub je c t are m entioned in

the sy llabus . P lease com pare the lessons/units w ith sy llabu s . In case you

find any d is c repancy p lease in fo rm the D ire c to r by nam e im m ed iate ly .

W ish you a ll success .

D IR E C T O R

1

M .B .A . (H U M A N R E S O U R C E M A N A G E M E N T )

R E V IS E D S C H E M E O F E X A M IN A T IO N S A N D S Y L L A B U S

R e v is e d S C H E M E O F E X A M IN A T IO N S

R E G U L A T IO N S

O b je c tiv e s

T h e M aster o f B u sin ess A d m in istrat ion (H u m an R esou rce M an agem en t) d egree

p rogram m e o f th e D irecto rate o f D istan ce E d u cat ion o f th e A n n am ala i U n ivers ity is

to equ ip p ract ic in g E xecu t ives an d M an age rs, w o rk in g in P r ivate / P u b lic S ecto r

U n d ertak in gs/ B an k s/ E d u cat ion a l In st itu t ion s / in th e area o f In tern at ion a l

B u sin ess/ In d u str ies an d o th er s im ilar o rgan isat ion s / in e lectron ic b u sin ess

en viron m en t an d en ab le th em to en r ich th eir m an ager ia l sk ills , d ec is ion -m ak in g

ab ility an d p rob lem so lv in g.

P ro g ra m m e s o f S tu d y

1 . D u ra tio n

T h e d u rat ion o f th e p rogram m e o f stu d y w ill b e o f tw o years an d stu d en ts sh a ll

com p lete th e p rogram m e w ith in a p er iod o f 7 years from th e year o f ad m ission . T h e

p rogram m e w ill co m p r ise th e su b jects given in regu lat ion s.

2 . M e d iu m o f In s tru c tio n

E n glish w ill b e th e m ed iu m o f in stru ct ion fo r th e p rogram m e.

3 . E lig ib ility fo r A d m is s io n

i. A n y G rad u ation

ii. A p p lican ts w h o h ave qu a lif ied th em selves in P .G . D ip lom as in M an agem en t o f

an y U n ivers ity / o r an y recogn ized in st itu te an d th ose w h o h ave w ork ed in

M an ager ia l / E xecu t ive / S u p erv iso ry cad re, in a M an u factu r in g / M ark et in g /

B an k in g / S erv ice o rgan izat ion s w ill b e given p referen ce.

4 . F o r th e a w a rd o f th e D e g re e

C an d id ates fo r th e M .B .A . (H R M ) D egree sh a ll b e requ ired to p ass th e

exam in at ion h eld b y th e U n ivers ity a fter u n d ergo in g th e p rescr ib ed p rogram m e o f

stu d y th rou gh D istan ce E d u cat ion .

5 . P e rs o n a l C o n ta c t P ro g ra m m e

P erson al C on tact P rogram m e o f fou r d ays is arran ged at d if feren t cen t res fo r

th e b en efit o f th e stu d en ts. A tten d an ce in fu ll a t tw o P C P s is com p u lso ry. In th e

f in a l year S p ecia l lectu res / C ase S tu d ies / G rou p D iscu ssion s / R o le P lays /

M an agem en t G am es / In B ask et E xerc ises / B ra in S to rm in g c lasses w ill b e

con d u cted at d if feren t cen tres d ep en d in g on th e con cen trat ion o f stu d en ts.

T each in g w ill b e th rou gh stu d y m ater ia l sen t to th e stu d en ts su p p lem en ted b y face

to face con tact p rogram m e, grou p d iscu ssion s, case stu d ies, gu est lectu res, au d io

an d v id eo cassettes.

6 . C o u rs e C o n te n t

F IR S T Y E A R

1 .1 P rin c ip le s o f M a n a g e m e n t

1 .2 M a rk e tin g M a n a g e m e n t

1 .3 F in a n c ia l M a n a g e m e n t

1 .4 O p e ra tio n s M a n a g e m e n t

1 .5 H u m a n R e s o u rc e M a n a g e m e n t

1 .6 S ta tis tic s fo r M a n a g e rs

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1 .7 M a n a g e ria l C o m m u n ic a tio n

1 .8 O rg a n is a tio n a l B e h a v io u r

S E C O N D Y E A R

2 .1 O rg a n is a tio n a l D e v e lo p m e n t a n d M a n a g e m e n t o f C h a n g e

2 .2 T ra in in g a n d D e v e lo p m e n t

2 .3 L a b o u r W e lfa re

2 .4 In d u s tr ia l R e la tio n s

2 .5 W a g e s a n d S a la ry A d m in is tra tio n

2 .6 S tra te g ic M a n a g e m e n t

2 .7 P ro je c t W o rk a n d V iv a - V o c e

(O r)

2 .7 .1 E - C o m m e rc e

2 .7 .2 B u s in e s s R e s e a rc h M e th o d s

7 . S c h e m e o f E x a m in a tio n

T h e to ta l m ark s fo r each cou rse, o th er th an p ro ject S tu d y an d V iva -Voce is

1 0 0 . Fo r p ro ject S tu d y an d V iva -Voce it is (1 5 0 + 5 0 ) 2 0 0 .

C ou rses D u ration M ax .

M ark s

M in . M ark s

fo r a P ass

I F irs t Y e a r

C ou rse 1 .1 3 H ou rs 1 0 0 5 0

C ou rse 1 .2 3 H ou rs 1 0 0 5 0

C ou rse 1 .3 3 H ou rs 1 0 0 5 0

C ou rse 1 .4 3 H ou rs 1 0 0 5 0

C ou rse 1 .5 3 H ou rs 1 0 0 5 0

C ou rse 1 .6 3 H ou rs 1 0 0 5 0

C ou rse 1 .7 3 H ou rs 1 0 0 5 0

C ou rse 1 .8 3 H ou rs 1 0 0 5 0

II S e c o n d Y e a r

C ou rse 2 .1 3 H ou rs 1 0 0 5 0

C ou rse 2 .2 3 H ou rs 1 0 0 5 0

C ou rse 2 .3 3 H ou rs 1 0 0 5 0

C ou rse 2 .4 3 H ou rs 1 0 0 5 0

C ou rse 2 .5 3 H ou rs 1 0 0 5 0

C ou rse 2 .6 3 H ou rs 1 0 0 5 0

C ou rse 2 .7 P ro ject w o rk & v iva voce 1 5 0 + 5 0 1 0 0

(o r )

C ou rse 2 .7 .1 3 H ou rs 1 0 0 5 0

C ou rse 2 .7 . 2 3 H ou rs 1 0 0 5 0

1 6 0 0 8 0 0

A t th e en d o f each year o f stu d y, can d id ates sh ou ld tak e th eir exam in at ion in

a ll th e p ap ers th ey stu d ied d u r in g th at year .

A can d id ate sh a ll b e d eclared to h ave p assed th e E xam in at ion if h e/ sh e

ob ta in s n o t less th an 5 0 p er cen t o f m ark s in each cou rse. A ll th e o th er can d id ates

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sh a ll b e d eem ed to h ave fa iled in th e w r it ten exam in at ion o f th at year .

H ow ever , h e/ sh e sh a ll b e requ ired to ap p ear aga in on ly each o f th ese cou rses

in w h ich h e/ sh e h as fa iled in o rd er to get a p ass a t a su b seq u en t exam in at ion .

A can d id ate w h o op ts fo r p ro ject w o rk sh a ll b e d eclared to h ave p assed in th e

P ro ject w o rk an d V iva -Voce E xam in at ion , if h e/ sh e secu res an overa ll m in im u m o f

5 0 p er cen t (com b in in g b o th p ro ject w o rk an d th e V iva -Voce) ou t o f 2 0 0 m ark s.

A can d id ate w h o fa ils in th e p ro ject w o rk an d V iva -Voce exam in at ion m ay b e

p erm itted to resu b m it a p ro ject an d ap p ear fo r th e V iva -Voce fo r th e secon d t im e if

so recom m en d ed b y th e exam in ers. N o can d id ate sh a ll b e p erm itted to su b m it th e

p ro ject w o rk an d ap p ear fo r th e V iva -Voce on m ore th an tw o occasion s.

C la s s ific a tio n o f s u c c e s s fu l C a n d id a te s

(i) F irst C la ss : C an d id ates secu r in g 6 0 % an d ab ove o f th e m ark s in th e

aggregate in th e w h o le exam in at ion s sh a ll b e p laced in th e f irst c lass.

(ii) Seco n d C la ss : T h ose w h o o b ta in n o t less th an 5 0 % b u t less th an 6 0 % sh a ll

b e p laced in th e secon d c lass.

(iii) C an d id ate w h o ob ta in 7 5 % o f m ark s in th e aggregate sh a ll b e d eem ed to

h ave p assed th e exam in at ion w ith d ist in ct ion p rovid ed th ey p ass a ll

exam in at ion s p rescr ib ed fo r th e cou rse in th e f irst ap p earan ce.

F a ile d c a n d id a te s

A can d id ate w h o fa iled in an y cou rse, in th e f irst/ secon d year , w ill b e

p erm itted to p roceed to th e n ex t year .

If th e can d id ate fa ils in an y o f th e th eo ry p ap ers h e/ sh e sh a ll b e requ ired to

reap p ear fo r th at cou rs e(s ) on ly.

R E V IS E D S Y L L A B U S

C O U R S E 1 .1 : P R IN C IP L E S O F M A N A G E M E N T

O b je c tiv e

T o give a b road er u n d erstan d in g o f th e m an agem en t con cep ts an d tech n iqu es;

to k n ow ab ou t th e d evelop in g, execu t in g ta len ts o f th e m an agers.

U n it– I

T h e d evelop m en t o f m an agem en t th o u gh t-P re sc ien t if ic m an agem en t era –

h u m an re la t ion era – so c ia l sc ien ces era – m an agem en t sc ien ces era – con tr ib u t ion

o f F .W .T aylo r , H en r i Fayo l, E lton M ayo , M ary P ark er Fo llet , R en sis L ik er t ,

M cG rego r , H erb ert A . S im on , P eter F .D ru ck er – T ren d s an d C h allen ges o f

M an agem en t in G lob a l S cen ar io .

D efin it ion s o f ad m in istrat ion an d m an agem en t – B asic P r in cip les an d p rocess

o f m an agem en t.

P lan n in g – D ist in gu ish in g b etw een op erat ion a l an d strategic p lan n in g – typ es

o f p lan s – grou p in g o f var iou s typ es o f p lan s – S tep s in p lan n in g – M ak in g o f

E ffect ive P lan n in g.

U n it– II

P o licy m ak in g: Im p ortan ce o f p o lic ies – T yp es o f p o lic ies – P r in cip les o f p o licy

m ak in g –P o licy fo rm u lat ion an d A d m in istrat ion – B asic areas o f P o licy m ak in g.

O rgan isat ion a l th eo ry – Fo rm al o rgan isa t ion – In fo rm al o rgan isat ion – N ew

Fo rm s o f O rgan izat ion - V ir tu a l O rgan isat ion as N etw ork s – Id en t if ica t ion o f in fo rm al

grou p s – S ociogram – B en efits o f sou n d o rgan isat ion stru ctu re – O rgan izat ion a l

D esign s fo r C h an ge an d In n ovat ion .

D ep artm en tat ion – O rgan isat ion C h arts an d m an u als .

U n it– III

D efin it ion o f A u th o r ity - A u th o r ity – re la t ion sh ip – L in e au th o r ity – S ta ff

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au th o r ity –L in e an d S ta ff C on flic t - L in e o rgan isat ion – L in e an d D ep artm en ta l lin e

o rgan isat ion – S ta ff re la t ion sh ip s – L in e an d sta ff o rgan isat ion – Fu n ct ion a l

o rgan isat ion – C om m ittee o rgan isat ion .

C om p on en ts o f au th o r ity – R at ion a l au th o r ity – T rad it ion a l au th o r ity –

C h ar ism atic au th o r ity – L im its o f au th o r ity – D elegat ion o f au th o r ity –

C en tra lisat ion an d D ecen tra lisat ion – S p an o f C on tro l.

S ta ff in g Fu n ct ion – N atu re an d p u rp ose o f sta ff in g – Im p ortan ce o f sta ff in g –

C om p on en ts o f sta ff in g.

U n it– IV

T h e d irect ion fu n ct ion – L ead ersh ip styles an d fu n ct ion s. C om m u n icat ion –

T yp es an d fo rm s o f com m u n icat ion – P rocess o f com m u n icat ion – C om m u n icat ion

N etw ork – B arr iers to e f fect ive com m u n icat ion – S u ggest ion s to m ain ta in e f fect ive

com m u n icat ion .

U n it–V

D ecis ion M ak in g P rocess – C om m on sen se ap p roach – S c ien t if ic ap p roach -

O p erat ion s R esearch M eth od – R at ion a l, H u m an ist ic , P osit ive – P rocrast in at ive –

n egat ive an d in tegrat ive ap p roach es.

C o -o rd in at ion –N eed fo r C o -o rd in at ion –T yp es o f In terd ep en d en ce –C o-

o rd in at ion – P oo led , S equ en tia l an d rec ip roca l in terd ep en d en ce – P r in cip les o f

co -o rd in at ion – A p p roach es to ach iev in g e f fect ive co -o rd in at ion – P rob lem o f

co -o rd in at ion .

C on cep t o f C on tro l – Im p ortan ce o f C on tro l –A n in tegrated C on tro l S ystem .

U n it–V I

M an agem en t b y ob ject ives – H ierarch y o f ob ject ives/ Q u alita t ive an d

Q u an tita t ive ob ject ives – P rocess o f M B O – M an agem en t b y E xcep t ion .

S u p erv is ion – P osit ion o f a S u p erv iso r – Fu n ct ion an d Q u alit ies o f a G ood

S u p erv iso r –E ssen t ia l requ irem en ts o f e f fect ive su p erv is ion – R en sis L ik er t stu d ies

o f su p erv iso r e f fect iven ess.

R o le o f C reat iv ity an d In n ovat ion in M an agem en t - S ocia l resp on sib ility o f

b u sin ess.

R e fe re n c e B o o k s

1 ) K oon tz an d O ’D on n ell, P r in cip les o f M an agem en t, M cG raw -H ill, 2 0 1 4 .

2 ) G u p ta , R .N ., P r in cip les o f M an agem en t, S . C h an d , C h en n ai, 2 0 1 0 .

3 ) T . R am asam y, P r in cip les o f M an agem en t, H im alaya P u b lish in g H ou se, 2 0 1 3 .

4 ) B h avesh A rv in d K u m ar L ak h an i, D r .K h u sh p at S . J a in , P ar in S h ah an d S w ati

M od i, P r in cip les o f M an agem en t, F irst E d it ion , H im alaya P u b lish in g H ou se,

2 0 1 1 .

5 ) M . G ovin d ara jan an d S . N atara jan , P r in cip les o f M an agem en t, P ren t ice H all o f

In d ia , 2 0 1 2 .

6 ) S am u el, C . C erto an d T erv is C erto , M od ern M an agem en t: C on cep ts an d S k ills ,

1 2 th E d it ion , P earson P u b licat ion s, 2 0 1 2 .

7 ) R ob b in s, S .P ., Fu n d am en ta ls o f M an agem en t, P earson P u b licat ion s, 2 0 0 3 .

J o u rn a ls a n d M a g a z in e s

1 ) J ou rn al o f M an agem en t, S ou th ern M an agem en t A ssocia t ion .

2 ) In tern at ion a l J ou rn a l o f M an agem en t an d B u sin ess S tu d ies.

3 ) G lob a l J ou rn a l o f M an agem en t an d B u sin ess S tu d ies (R esearch In d ia

P u b licat ion s).

5

4 ) In tern at ion a l J ou rn a l o f M an agem en t R eview s,

W e b R e s o u rc e s

1 ) w w w .exed .h b s.ed u / p rogram s/ gm p

2 ) w w w .h b s.ed u / facu lty/ u n its/ gm / P ages/ d efau lt .asp x

3 ) w w w .a la .o rg/ ru sa/ sect ion s/ b rass/ .. ./ b estb u sin ess w eb sitesgen era l

4 ) w w w .iim ah d .ern et . in / p rogram m es/ p gp x .h tm l

5 ) w w w .stu d yat.u w a.ed u .au / careers/ gen era l-m an ager

C O U R S E 1 .2 : M A R K E T IN G M A N A G E M E N T

O b je c tiv e

T o fam iliar ize an d exp ose th e stu d en ts ab ou t th e en viron m en t o f m ark et ,

con su m er b eh aviou r an d to d evelop th e ab ility to d esign th e b est m ark et in g

stra tegy b y an a lyzin g th e facto rs in f lu en cin g th e p u rch ase d ecis ion .

U n it– I

M ark et in g – D efin it ion – Im p ortan ce – C on cep ts in M ark et in g, M ark et in g T ask s

(C on ven t ion a l & S t im u lat ion a l M ark et in g, M ain ten an ce M ark et in g, S yn ch ro

M ark et in g) M ark et in g C on cep ts – T rad it ion a l an d M od ern C on cep ts – M ark et in g

E n viron m en t, M ark et in g S trategies – K in d s o f M ark et in g S trategies – M ark et in g M ix

C on cep t – M ark et in g R esearch an d In fo rm ation – O b ject ives an d P rocess.

U n it– II

M ark et S egm en tat ion – B ases fo r S egm en tin g C on su m er an d in d u str ia l M ark et

– M ark et T arget in g an d P rod u ct P osit ion in g - C on su m er B eh aviou r – Facto rs

In f lu en cin g C on su m er B eh aviou r - S a les Fo recast in g – T ech n iqu es.

U n it– III

P rod u ct – M ean in g –C lassif ica t ion o f G ood s – P rod u ct P lan n in g - P rod u ct L ife

C ycle – N ew P rod u ct D evelop m en t – N ew P rod u ct A d op t ion P rocess - In n ovat ion –

P rod u ct O b so lescen ce – E lim in at ion – P rod u ct R ela ted S trategies – B ran d in g,

L ab elin g, T rad e M ark – P ack agin g – N ew T ren d s in P ack agin g - C op y R igh t P aten ts.

U n it– IV

P r ic in g - M ean in g an d O b ject ives - P r ic in g P o lic ies an d S trategies P r ic in g

M eth od s - D istr ib u t ion – S e lect ion o f ch an n el o f d istr ib u t ion – W h o lesa lers an d

reta ilers – Fu n ct ion s an d im p ortan ce – T ran sp o rt – R o le an d im p ortan ce in

d istr ib u t ion n etwork - W areh ou sin g d ecis ion s - M an agem en t o f p h ysica l d istr ib u t ion .

U n it–V

P rom otion – P rom otion M ix – P u rp ose o f P rom otion - P rom otion S trategy – S a les

P rom otion – A d ver t is in g –U ses o f A d ver t is in g – K in d s o f A d ver t is in g B u d get - S a les

M an agem en t - S a lesm an sh ip Q u alit ies – E ffect iven ess in S ellin g – S a les P rocess –

P u b lic ity – T yp es - P u rp ose.

U n it–V I

C on su m er ism – P rob lem s o f con su m er p ro tect ion – D evelop m en ts in

C on su m er P ro tect ion in In d ia - G overn m en t an d M ark et in g – IS I, A G M A R K , P u b lic

D istr ib u t ion o f essen t ia l com m od it ies – N eo M ark et in g T ren d s – e -M ark et in g – T e le-

m ark et in g – G reen M ark et in g – E ven t M ark et in g – V ira l M ark et in g – D irect

M ark et in g- E th ics in M ark et in g.

6


1 ) V .S . R am asw am y an d N am ak u m ar i, M ark et in g M an agem en t, M acM illan ,

2 0 0 2 .

2 ) P h ilip K o t ler , M ark et in g M an agem en t, P ren t ice H all o f In d ia , 2 0 1 1 .

3 ) R .S .N .P illa i an d S .K a la , M ark et in g M an agem en t, S .C h an d , C h en n ai, 2 0 1 0 .

4 ) R .S .N . P illa i, M od ern M ark et in g P r in cip les an d P ract ices, S .C h an d , C h en n ai,

2 0 0 9 .

5 ) D r. B . B a la ji, S erv ices M ark et in g an d M an agem en t, S . C h an d , C h en n ai, 2 0 1 0 .


1 ) J ou rn al o f M ark et in g M an agem en t

2 ) G lob a l J ou rn a l o f M ark et in g M an agem en t an d R esearch .

3 ) J ou rn al o f M ark et in g an d M an agem en t

4 ) In tern at ion a l J ou rn a l o f M an agem en t an d M ark et in g

5 ) A sia P acif ic J ou rn a l o f F in an cia l M an agem en t an d M ark et in g R esearch .


1 ) w p s.p earson ed .co .u k / em a_u k _h e_k o t ler_eu rom m _1

2 ) w w w .m ark et in gtod ay.com

3 ) w w w .tan d fon lin e.com / toc/ r jm m 2 0

4 ) w w w .p earson h igh ered .com / k o t ler

5 ) w w w .m ark et in geye.com .au / m a rk et in g.. ./ m ark et in g/ top -2 0 -m ark et in g-

w eb sites

6 ) w w w .asiam ark et in gm an agem en t.com

C O U R S E 1 .3 : F IN A N C IA L M A N A G E M E N T

O b je c tiv e s

T h e b asic a im o f th e cou rse is to d evelop an d acqu ain t th e stu d en ts w ith th e

var iou s con cep ts tech n iqu es, m eth od s o f p lan n in g, fo re cast in g, ra is in g, e f fect ive

u t iliza t ion , ap p ra isa l an d to d evelop an d in crease th e d ecis ion m ak in g ab ility in th e

area o f f in an ce.

U n it– I

F in an ce Fu n ct ion s – N atu re an d S cop e – E vo lu t ion O f F in an ce Fu n ct ion – Its

N ew R o le in th e C on tem p orary S cen ar io – G oa ls o f F in an ce Fu n ct ion – M ax im is in g

P ro fit Vs W ealth – C ost – R isk – R etu rn - T rad e o ff – C on cep t o f T im e Va lu e o f M on ey

– Fu tu re Va lu e A n d P resen t Va lu e A n d T h e B asic Va lu at ion M od el

U n it– II

S ou rces o f S h o rt T erm F in an cin g – T h e M an agem en t o f W ork in g C ap ita l –

M ean in g o f W ork in g C ap ita l – W ork in g C ap ita l D efin it ion – F in an cin g M ix – B asic

A p p roach es – H ed gin g A p p roach -A ggressive A p p roach – T h e C on servat ive A p p roach

–T rad e O ff B etw een T h e T w o – – M an agem en t o f C ash – Im p ortan ce o f C ash A n d

L iqu id ity- M o t ives Fo r H o ld in g C ash – O b ject ives o f C ash M an agem en t -C ash

B alan ce D ecid in g Facto rs – C ash M an agem en t S trategies – D eterm in at ion o f C ash

C ycle – C ash T u rn over – M in im u m O p erat in g C ash – S tretch in g th e A ccou n t

R eceivab les – C om b in ed O p erat ion o f M an agem en t S tr ategies - W ork in g C ap ita l

C on tro l – W ork in g C ap ita l G ap – B an k in g P o licy – R eceivab les M an agem en t –

O b ject ives – C ost B en efit C red it P o lic ies – C red it T erm s – C o llect ion P o lic ies –

In ven to ry M an agem en t - O b ject ives o f In ven to ry – In ven to ry M an agem en t

T ech n iqu es – C ost B en efit – O th er S h o rt T erm S ou rces o f F in an ce

7

U n it– III

S ou rces o f L on g T erm F in an ce – N atu re o f T erm F in an cin g – C om m on S tock –

P re ferred S tock – D eb t F in an cin g – S ecu red A n d U n secu red D eb ts – R ep u rch ase O f

S h ares – R igh t Issu e P roced u re – U n d erw r it in g S h ares – P r ic in g th e R igh t Issu es –

D ilu t ion o f M ark et P r ice R igh ts – M ark et P r ice S h are – L ist in g – R is in g o f T h e T erm

L oan s an d O th er S ou rces o f F in an ce – Issu e o f B on u s S h are A n d Its P roced u re

U n it– IV

D ivid en d P o licy D ecis ion – In tern a l F in an cin g – D iv id en d - R eta in ed E arn in gs –

R elevan ce an d Ir re leva lan ce o f D iv id en d M M H yp o th esis – W alter ’s M od el -C ost o f

R eta in ed E arn in gs – D iv id en d P ract ices – Facto rs A ffect in g D iv id en d P o licy –

D iv id en d P ayou t R at io - S tock D iv id en d s an d S tock S p lit

U n it–V

C ost o f C ap ita l an d C ap ita l S tru ctu re – C ost o f S p ecif ic S ou rce o f C ap ita l –

C ost o f R eta in ed E arn in gs – M easu rem en t o f O vera ll C ost o f C om m on S tock – C ost

o f P re ferred S tock – C ap ita l S tru ctu re –T rad it ion a l A n d M od ern A p p roach –

L everages – T yp es-M easu rem en t o f L everages – E ffect o f P ro f it – A n a lys in g

A ltern at ive F in an cin g P lan s - Va lu at ion o f S h ares – C on cep t o f C on cern Va lu e –

A sset A p p roach - Va lu at ion A p p roach

U n it–V I

M erger – A cqu is it ion an d R estru ctu r in g - R eason s fo r M erger -M ech an ics o f

M erger - C ost B en efit o f M erger - T erm s o f M erger - T ak e O ver – J o in t Ven tu re -

M an agin g an d A cqu is it ion s - R estru ctu r in g -P o rt fo lio -F in an cia l M an agem en t o f S ick

U n its - D efin it ion s-C au ses-S ym p tom s-P red ict ion -R eview O f S ick U n its .

E con om ic Va lu e A d d ed (E VA ) - C on cep t O f E VA - C a lcu lato ry E VA -

A d ju stm en ts Fo r C a lcu lat ion s O f E VA - S u p er io r ity O f E VA .


1 ) I M P an d ey, F in an cia l m an agem en t, 1 0 th E d it ion , V ik as P u b lish in g

com p an y, N ew D elh i 2 0 1 0 .

2 ) S .N M ah esw ar i, F in an cia l m an agem en t P r in cip les an d p ract ice , S u ltan an d

son s, N ew D elh i, 2 0 1 3 .

3 ) M .Y K h an an d P K J a in , F in an cia l M an agem en t, T ata M cG raw -H ill, N ew

D elh i, 2 0 0 7 .

4 ) P rasan n a C h an d ra , F in an cia l M an agem en t, 6 th E d it ion , T ata M cG raw -H ill,

N ew D elh I, 2 0 1 4 .

5 ) R ajiv S r ivastava , A n il M ish ra , F in an cia l M an agem en t, O x f o rd U n ivers ity

P ress, N ew D elh i, 2 0 1 2 .

6 ) P .C .T u ls ian , C .A .B h arat T u ls ian , F in an cia l M an agem en t, S .C h an d

P u b licat ion s, 2 0 1 2 .

7 ) D r.V .R .P a lan ive lu , F in an cia l M an agem en t T h eo ry, P rob lem s an d S o l. S .

C h an d , 2 0 1 0 .

8 ) V .K .B h alla , In tern at ion a l F in an cia l M an agem en t T ex t A n d C ases, S . C h an d ,

2 0 1 4 .

9 ) G .S u d arsan a R ed d y, F in an cia l M an agem en t (P r in cip les an d P ract ice ), T h ird

E d it ion , H im alaya P u b lish in g H ou se ,2 0 1 4 .

1 0 ) D r.B .G . S atyap rasad an d D r .P .V . K u lk arn i, F in an cia l M an agem en t, 1 3 th

E d it ion , H im alaya P u b lish in g H ou se, 2 0 1 1 .

1 1 ) S h r i N aren d ra S in gh , A d van ced F in an cia l M an agem en t, S econ d E d it ion ,

H im alaya P u b lish in g H ou se, 2 0 1 1 .

8

1 2 ) J am es Van H orn e, F in an cia l M an agem en t an d P o licy, P ren t ice H all, 2 0 1 2 .

1 3 ) A rth u rJ .K eow n F in an cia l M an agem en t P r in cip les an d A p p licat ion s, P earson

E d u cat ion , 2 0 1 1 .

1 4 ) S h er id an J . T itm an , J oh n D . M art in , A r th u r J . K eow n F in an cia l

M an agem en t: P r in cip les an d A p p licat ion s (1 1 th E d it ion ) P ren t ice H all, 2 0 1 0 .


1 ) J ou rn al o f B u sin ess M an agem en t

2 ) J ou rn al F in an cia l P lan n in g

3 ) In d ian J ou rn a l F in an cia l M an agem e n t

4 ) T h e J ou rn a l o f F in an cia l M an agem en t

5 ) T h e J ou rn a l o f F in an cia l R isk


1 ) w w w .p h d in m an agem en t.o rg/ m an agem en t -resou rces

2 ) w w w .soas.ac.u k / lib rary/ su b jects/ fin an ce/ w eb -resou rces

3 ) ed u cat ion -p o rta l.com / .../ L ist_o f_Free_O n lin e_F in an cia l_M an agem en t

4 ) w p s.p earson ed .co .u k / em a_u k _h e_w ach ow icz_ fu n d fin m an _1 3

C O U R S E 1 .4 : O P E R A T IO N S M A N A G E M E N T

O b je c tiv e s

T h e cou rse a im s to exp la in th e con cep ts o f op erat ion s m an agem en t in an

o rgan izat ion an d exp ose to an a lyt ica l m eth od s. E xp osu re to m ater ia ls p lan n in g,

p u rch asin g an d p ro ject m an agem en t are a lso given to th e stu d en ts.

U n it– I

O p erat ion s M an agem en t con cep t, ob ject ives an d typ es –C h aracter ist ics o f

M od ern O p erat ion M an agem en t – D if feren ces b etw een serv ices an d G ood s –

O p erat ion S trategy – S trategic F it F ram ew ork – S u p p ly C h ain M an agem en t –

W areh ou sin g an d S u p p ly C h ain S trategies – S u p p ly C h ain D yn am ics.

U n it– II

P rod u ct d esign – Facto rs, lega l, e th ica l an d en viron m en ta l issu es in p rod u ct

d esign – P rocess P lan n in g –select ion , stra tegy – p rocess stra tegy – M ak e o r B u y

d ecis ion s – Facility L ocat ion – In trod u ct ion – lo cat ion th eo r ies – S tep s in lo cat ion –

se lect ion - Im p ortan ce o f lo cat ion facto rs – Facility L ayou t – m ean in g, d ef in it ion an d

scop e – T yp es o f layou t serv ices.

U n it – III

O p erat ion s P lan n in g – R o le o f P rod u ct ion P la n n in g an d C on tro l in O p erat ion s

M an agem en t – M ain ten an ce – d ef in it ion - typ es o f m ain ten an ce – P lan n in g,

sch ed u lin g an d con tro l o f m ain ten an ce.

W ork stu d y – ob ject ives, p roced u res – M eth od S tu d y an d M o tion S tu d y - W ork

M easu rem en t an d P rod u ct iv ity.

U n it– IV

M ater ia ls M an agem en t – ob ject ives, p lan n in g, b u d get in g an d con tro l –

In ven to ry C on tro l – E con om ic O rd er Q u an tity – E con om ic B atch Q u an tity –A B C

an alys is – P roced u re fo r S tock C on tro l – M ater ia l H an d lin g – M ater ia l H an d lin g

E qu ip m en ts.

U n it–V

P u rch asin g - ob ject ives, fu n ct ion s, m eth od s – p o lic ies - Ven d or R at in g an d

Va lu e A n alys is – ro le o f p u rch ase m an ager – O ver V iew o f J IT – S to res M an agem en t

– n atu re, layou t o f sto res – S to ck Ver if ica t ion .

9

Q u ality C on tro l – Q u ality M ovem en t – con t in u ou s Im p rovem en t – to o ls – T Q M

con cep ts – S ix S igm a C on cep ts – IS O Q u ality C ert if ica t ion – Q u ality A ssu ran ce.

U n it–V I

P ro ject M an agem en t – S ch ed u lin g T ech n iqu es – P E R T an d C P M - S ch ed u lin g

W ork C en ters – n atu re an d im p ortan ce – p r io r ity ru les an d tech n iqu es – F low sh op

S ch ed u lin g – G an tt C h arts – p erson al sch ed u lin g in serv ices – E R P – M ean in g an d

S cop e o f E R P – E R P im p lem en tat ion C ycle – R ecen t T ren d s in O p erat ion s

M an agem en t.


1 ) E verett E A d am & E b ert , P rod u ct ion & O p erat ion s M an agem en t, P H I

P u b licat ion fo r th ed it ion , 2 0 1 2 .

2 ) J osep h G M on k s, O p erat ion s M an agem en t (T h eo ry & P rob lem s), M cG raw H ill

In t . , 2 0 1 2 .

3 ) S .N . C h ary, P rod u ct ion an d O p erat ion s M an agem en t, T M H P u b licat ion s, 1 9 9 5 .

4 ) C h u n aw alla an d P at il, P rod u ct ion an d O p erat ion s M an agem en t, H im alaya ,

2 0 0 5 .

5 ) L ee J .K ra jew sk i an d L arry P . R itzm an , O p erat ion s M an agem en t: S trategy an d

A n alys is , 1 0 th ed it ion , A d ison W alley, 2 0 1 2 .

6 ) C h ase, A qu ilan o & J acob s, P rod u ct ion an d O p erat ion s M an agem en t, 1 2 th

ed it ion , T ata M cG raw H ill, 2 0 1 0 .

7 ) P .C .S h arm a, P rod u ct ion T ech n o logy (M an u factu r in g P rocess), S . C h an d ,

C h en n ai, 2 0 1 0 .

8 ) S .A . C h u n aw alla , B asics o f P rod u ct ion an d O p erat ion s M an agem en t, F irst



1 ) J ou rn als o f O p erat ion s M an agem en t

2 ) In tern at ion a l J ou rn a l o f A d van ced O p erat ion s M a n agem en t.

3 ) In tern at ion a l J ou rn a l o f O p erat ion s an d P rod u ct ion M an agem en t.

4 ) J ou rn al o f P rod u ct ion R esearch an d M an agem en t

5 ) J ou rn al o f P rod u ct ion M an agem en t

6 ) J ou rn al o f P rod u ct ion an d O p erat ion s M an agem en t

7 ) In d ian J ou rn a l o f P rod u ct ion M an agem en t an d E n gin eer in g

8 ) In tern at ion a l o f O p erat ion s an d P rod u ct ion M an agem en t

9 ) J ou rn al o f O p erat ion s M an agem en t


h ttp / / h om e p ages.st .m art in .ed u / fac.sta ff / d stou t / M B A 6 3 1 / k eton e

n o tes.h tm .

C O U R S E 1 .5 : H U M A N R E S O U R C E M A N A G E M E N T

O b je c tiv e

T h e ob ject ive o f th is su b ject is to teach th e b asic p r in cip les o f h u m an resou rce

m an agem en t, h ow an o rgan izat ion acqu ires, rew ard s, m o tivates, u ses, an d

m an ages its em p loyees e f fect ive ly. In ad d it ion , it p rovid es a lega l an d con cep tu a l

fram ew ork fo r m an agers, tech n iqu es fo r ev a lu at in g p er fo rm an ce, stru ctu r in g team s,

coach in g an d m en to r in g p eop le in tod ay’s in creasin gly com p lex w ork p lace.

U n it– I

H u m an R esou rce M an agem en t: M ean in g – N atu re – S cop e – O b ject ives –

Im p ortan ce - H R M an d H R D – P rob lem s o f H R M .

10

Fu n ct ion s o f H R M – M an ager ia l Fu n ct ion s an d O p erat ive fu n ct ion s –

O rgan isat ion o f H R M D ep artm en t – Q u alit ies an d Q u alif ica t ion o f H R M an agers –

H R P o lic ies - E n viron m en ta l in f lu en ces o f H R M – H R M C h allen ges – H R M

S trategies .

U n it– II

H u m an R esou rce P lan n in g, R ecru itm en t an d S elec t ion : H u m an R esou rce

P lan n in g – M ean in g – N eed an d Im p ortan ce – O b ject ives – P rob lem s – P rocess –

R ecru itm en t: - M ean in g – Facto rs In f lu en cin g R ecru itm en t – R ecru itm en t P o licy –

P rob lem s in R ecru itm en t – S ou rces o f R ecru itm en t.

S e lect ion – M ean in g – O b ject ives – Im p ortan ce – S e lect ion P o licy – S tep s in

S elect ion P rocess. T ests - T yp es – U ses. In terv iew – T yp es – L im ita t ion s - G u id elin es

fo r E ffect ive in terv iew – P lacem en t.

U n it– III

J ob A n alys is an d E va lu at ion : J ob A n alys is – M ean in g o f J ob an d J ob A n alys is

– P u rp ose – U ses – C on ten ts – S tep s in J ob A n alys is – T ech n iqu es o f J ob A n alys is –

J ob D escr ip t ion - J ob S p ecif ica t ion .

J ob E va lu at ion : M ean in g – O b ject ives – P roced u re – U ses – L im ita t ion s – J ob

E va lu at ion M eth od s : R an k in g M eth od , G rad in g M eth od , P o in t S ystem , Facto r

C om p ar ison M eth od , M ark et P r ic in g M eth od , J ob P r ic in g M eth od s – E ssen t ia ls o f

J ob E va lu at ion . J ob D esign – M ean in g – A p p roach es to D esign in g J ob s – G u id elin es

fo r J ob D esign in g – T ech n iqu es fo r D esign in g J ob s: S im p lif ica t ion , J ob

E n largem en t, J ob R o tat ion an d J ob E n r ich m en t.

U n it– IV

H u m an R esou rce D evelop m en t: M ean in g – E d u cat ion - T ra in in g - D evelop m en t

- T ra in in g Vs D evelop m en t – T ra in in g: N eed an d Im p ortan ce – O b ject ives – T yp es –

In p u ts to T ra in in g – T ra in in g N eed s A ssessm en t – O rgan isat ion o f T ra in in g

P rogram m es – S tep s in T ra in in g P rogram m e – E va lu at ion o f T ra in in g P rogram m es -

T ech n iqu es o f T ra in in g an d D evelop m en t: O n – th e–J ob T ra in in g M eth od s - O ff-th e–

J ob T ra in in g M eth od s – M an agem en t D evelop m en t P rogram m es – E ssen t ia ls o f

M an agem en t D evelop m en t P rogram m es - T ra in in g an d D evelop m en t in In d ia -

T ra in in g In st itu tes – G overn m en t P o licy.

U n it–V

T ran sfer , P rom otion , D isc ip lin e an d C om p en sat ion : T ran sfer – O b ject ives –

T ran sfer P o licy – T yp es o f T ran sfer - P rom otion – P u rp ose – P rom otion p o licy –

T yp es o f P rom otion - D em otion . D isc ip lin e – M ean in g – P osit ive an d N egat ive

A sp ects o f D isc ip lin e – C au ses o f In d isc ip lin e - D isc ip lin ary P roced u re –

M ain ta in in g D isc ip lin e. C om p en sat ion : O b ject ives o f C om p en sat ion Fu n ct ion s –

P r in cip les – Facto rs In f lu en cin g W age an d S a lary A d m in istrat ion – E xecu t ive

C om p en sat ion P lan s. B en efits an d E m p loyee S erv ices – F r in ge B en efits – C overage

o f F r in ge B en efits – E m p loyee S erv ices. K n ow led ge creat ion an d M an agem en t –

V ir tu a l O rgan izat ion – E m ergin g H R T ren d

U n it–V I

P er fo rm an ce A p p ra isa l : P er fo rm an ce A p p ra isa l – M ean in g – N eed an d

Im p ortan ce – O b ject ives – P rob lem s in P er fo rm an ce A p p ra isa l - Facto rs In f lu en cin g

P er fo rm an ce A p p ra isa l – T ech n iqu es o f P er fo rm an ce A p p ra isa l : T rad it ion a l

T ech n iqu es – M od ern T ech n iqu es.

Q u a lity o f W ork in g L ife : M ean in g – Issu es in Q u ality o f W ork in g L ife –

M easu r in g Q u ality o f W ork in g L ife – O b stacles to Q u ality o f W ork in g L ife

11

P rogram m es – Q u ality C irc les – T ech n iqu es – E ffect ive Q u ality C irc les –

E m p ow er in g E m p loyees.

D evelop m en t in H R M : e-H R M – H R ou tsou rcin g – e-H R A ct iv it ies - e-

R ecru itm en t – e-S elect ion – e -T ra in in g – e-P er fo rm an ce M an agem en t – 3 6 0 o an d

7 2 0 o P er fo rm an ce A p p ra isa l – e-C om p en sat ion – D ata E n velop M eth od s.


1 ) A sh w ath ap p h . K , H u m an R esou rce M an agem en t, T ata M cG raw -H ill, N ew

D elh i, 2 0 1 3 .

2 ) G u p ta C .B , H u m an R esou rce M an agem en t, S u ltan C h au d an d S on s, N ew

D elh i, 2 0 0 9 .

3 ) F lip p o , E .B ., P erson n el M an agem en t, M cG raw H ill, K ogah u sh a, 1 9 8 0 .

4 ) M em oria , C .B ., P erson n el M an agem en t, H im alaya P u b lish in g H ou se, 2 0 0 3 .

5 ) S .S K h an k a, H u m an R esou rce M an agem en t, S . C h an d , C h en n ai, 2 0 0 9 .

6 ) P .N . S u b ram an i an d G . R a jen d ra , H u m an R esou rce M an agem en t an d

In d u str ia l R ela t ion , F irst E d it ion , H im alaya P u b lish in g H ou se, 2 0 0 1 .

7 ) D r.P .S u b b a R ao , H u m an R esou rce M an agem en t in th e N ew M illen n iu m ,


8 ) D r.P .K .S . M en on , H u m an R esou rce M an agem en t an d O rgan izat ion a l

B eh aviou r , F irst E d it ion , H im alaya P u b lish in g H ou se, 2 0 0 5 .


1 ) H u m an R esou rce M an agem en t J ou rn a l

2 ) In tern at ion a l J ou rn a l o f H u m an R esou rce S tu d ies

3 ) K alan iya J ou rn a l o f H u m an R esou rce M an agem en t

4 ) J ou rn al o f H u m an R esou rces M an agem en t R esearch

5 ) S ou th A sian J ou rn a l o f H u m an R esou rce M an agem en t.


1 ) h r .b lr .com

2 ) w w w .h u m an resou rces .o rg

3 ) w w w .h rm gu id e.n et

4 ) w w w .h u m an resou rces iq .com

5 ) w w w .h u m an resou rcem an agem en t .co .u k

6 ) w w w .h rm asia .com

C O U R S E 1 .6 : S T A T IS T IC S F O R M A N A G E R S

O b je c tiv e

T h rou gh th is cou rse stu d en ts w ill learn var iou s con cep ts, ca lcu lat ion s an a lys is

an d ap p licat ion s o f sta t ist ica l m eth od s o f b u sin ess ap p licat ion s.

U n it– I

S T A T IS T IC S - In trod u ct ion - O rgin - S u b d iv is ion -u ses- P rob ab ility - B asic

d ef in it ion s an d ru les fo r p rob ab ility, con d it ion a l p rob ab ility, in d ep en d en t o f even ts,

B aye ’s T h eo rem , ran d om var iab les, P rob ab ility d istr ib u t ion s: B in om ia l, P o isson ,

an d N orm al D istr ib u t ion s.

M easu re o f C en tra l T en d en c y, M easu re o f D isp ers ion

U n it– II

S A M P L IN G D IS T R IB U T IO N A N D E S T IM A T IO N - In trod u ct ion to sam p lin g

d istr ib u t ion s, sam p lin g tech n iqu es, ap p licat ion o f cen tra l lim it th eo rem .

12

E stim ation : P o in t an d In terva l est im ates fo r p op u lat ion p aram eters o f large sam p le

an d sm all sam p les, d eterm in in g th e sam p le s ize .

U n it– III

T E S T IN G O F H YP O T H E S IS - H yp o th esis test in g: on e sam p le an d tw o sam p les

tests fo r m ean s an d p rop o rt ion s o f large sam p les (z -test ), on e sam p le an d tw o

sam p le tests fo r m ean s o f sm all sam p les (t -test ), F -test fo r tw o sam p le, stan d ard

d evia t ion s, A N O VA

U n it– IV

N O N -P A R A M E T R IC M E T H O D S - S ign test fo r p a ired d ata . R an k su m test :

M an n –W h itn ey U test an d K ru sk a l W allis test - O n e sam p le ru n test , C h i-squ are

tests fo r in d ep en d en ce o f a ttr ib u tes an d good n ess o f f it .

U n it–V

C O R R E L A T IO N , R E G R E S S IO N A N D T IM E S E R IE S A N A L YS IS - C o rre la t ion

an a lys is , S im p le L in ear R egression , M u lt ip le R egression . T im e ser ies an a lys is :

Var ia t ion s in t im e ser ies , tren d an a lys is , cyc lica l var ia t ion s, season al var ia t ion s an d

ir regu lar var ia t ion s.

U n it–V I

T H E O R Y O N L Y , – Facto r A n alys is , C lu ster A n alys is , D iscr im in ate A n alys is ,

S tru ctu ra l E qu at ion M od elin g - R o le o f S tat ist ics S o ftw are in B u sin ess D ecis ion .


1 ) A garw al B .L ., B asic S tat ist ics , W illey E astern , N ew D elh i 2 nd , 1 9 8 8 .

2 ) S .P . G u p ta , S tat ist ica l M eth od s, S u ltan C h an d & C o ., 1 9 7 6 .

3 ) F .E .C rox ton & D .J . C ow d en , P ract ica l B u sin ess S tat ist ics , P ren t ice H all In c,

1 9 6 0 .

4 ) C .R ad h ak r ish n a R ao , L in ear S tat ist ica l In feren ce an d its ap p licat ion s, W iley

E astern L im ited , 2 0 0 1 .

5 ) P avi L . M eyer , In trod u cto ry P rob ab ility & S tat ist ica l A p p licat ion , A d d ison

W esley, U S A , 1 9 9 7 .

6 ) D r P .N .A ro ra , S . A ro ra , S tat ist ics fo r M an agem en t, S .C h an d & C om p an y L td ,

N ew D elh i, 2 0 0 8 .

J o u rn a l a n d M a g a z in e s

1 ) S tat ist ica l J ou rn a l.

2 ) T h e In d ian J ou rn a l o f S tat ist ics .

3 ) J ou rn a l o f S tat ist ics E d u cat ion .

4 ) In tern at ion a l J ou rn a l o f S tat ist ics an d S ystem s.


1 ) h ttp :/ / w w w .slid esh are.n et/ tk ja in b k n / ad van ced -b u sin ess-m ath em atics -an d -

stat ist ics -fo r -en trep ren eu rs

2 ) h ttp :/ / w w w .stra igh ter lin e.com / lan d in g/ on lin e -b u sin ess-stat ist ics -v id eo -

tu to r ia ls/

3 ) h ttp :/ / on lin estatb ook .com /

C O U R S E 1 .7 : M A N A G E R IA L C O M M U N IC A T IO N

O b je c tiv e

T h e m ajo r ob ject ives o f th is cou rse are to p rovid e com m u n icat ion sk ills in

gen era l an d m an ager ia l com m u n icat ion th eo ret ica l p ersp ect ives in p art icu lar .

S tu d en ts w ill learn var iou s con cep ts an d p ract ices o f m an ager ia l com m u n icat ion .

13

U n it– I

O b ject ives o f C om m u n icat ion - C om m u n icat ion P rocess - M ed ia o f

C om m u n icat ion - P r in cip les o f C om m u n icat ion - C om m u n icat ion in O rgan izat ion a l

S ett in gs - B arr iers to C om m u n icat ion - G u id elin es to O vercom e B arr iers –

S trategies to en h an ce m an ager ia l C om m u n icat ion .

U n it– II

T yp es o f C om m u n icat ion - In terp erson al C om m u n icat ion - M an agem en t o f

In terp erson al C om m u n icat ion - M od els fo r u n d erstan d in g In terp erson al

R ela t ion sh ip - G atew ay to E ffect ive In terp erson al C om m u n icat ion – C r it ica l

T h in k in g an d C om m u n icat ion S k ill – T ip s on G ood C om m u n icat ion S k ill.

U n it– III

G rou p C om m u n icat ion an d P er fo rm an ce - R ela t ion sh ip o f L ead ersh ip

B eh aviou r w ith C om m u n icat ion - Fo rm al O rgan izat ion a l C om m u n icat ion -

M an agem en t an d C om m u n icat ion P rob lem s o f th e O rgan izat ion - In fo rm al

C om m u n icat ion S ystem s as C om m en tato rs - E x tern a l an d In tern a l S ystem M ix an d

A p p roach es to O rgan izat ion a l C om m u n icat ion - M an agin g O rgan izat ion a l

C om m u n icat ion .

U n it– IV

O ral C om m u n icat ion - D esign in g an d D evelop in g O ra l P resen tat ion - O ra l

P resen tat ion p rocesses - S p eech an d C h aracter ist ics o f G ood S p eech - S p eech at

C om m ittees an d C on feren ces - V isu a l C om m u n icat ion - V isu a l A id s in O ra l

P resen tat ion .

U n it–V

W ritten C om m u n icat ion - W r it in g P rocesses - B u sin ess L etters – M em os - E –

M ail – A gen d a - T ech n o logica l a id s to C om m u n icat ion – M ob ile – In tern et – B log –

VO IP (Vo ice O ver In tern et P ro toco l) – IM (In stan t M essen ger )/ C h at A p p let – C A L L

(C om p u ter A ssisted L an gu age L earn in g) – T E L L (T ech n o logy E n h an ced L an gu age

L earn in g) – P od C ast in g - V id eo C on feren ce.

U n it–V I

R ep ort W r it in g - B u sin ess an d A cad em ic R ep o rt W r it in g – M eth od o logy –

P roced u re – B ib lio grap h y - W ork s C ited an d W ork s C on su lted .


1 ) C .S .T ejp a l S h eth , B u sin ess E th ics an d C om m u n icat ion , S . C h an d , C h en n ai,

2 0 0 8 .

2 ) D r. G ajan an M alv iya an d P ro f. R .N . S h u k la , C om m u n icat ion S k ills , S . C h an d ,

C h en n ai, 2 0 1 0 .

3 ) C ou rt lan d L . B ovee an d J oh n V .T h ill, B u sin ess C om m u n icat ion T od ay,

M cG raw -H ill, In c., N ew D elh i, 2 0 0 8 .

4 ) D r.C .S .G . K r ish n am ach aryu lu an d D r .L a lith a R am ak r ish n an , B u sin ess

C om m u n icat ion , S econ d E d it ion , H im alaya P u b lish in g H ou se, 2 0 1 3 .

5 ) U rm ila R an i an d S .M .R ai, B u sin ess C om m u n icat ion , F ifth E d it ion , H im alaya

P u b lish in g H ou se, 2 0 1 0 .


1 ) J ou rn al o f B u sin ess C o m m u n icat ion

2 ) In tern at ion a l J ou rn a l o f B u sin ess C om m u n icat ion .

3 ) B u sin ess C om m u n icat ion Q u arter ly

14

4 ) In tern at ion a l J ou rn a l o f M ark et in g an d B u sin ess C om m u n icat ion

5 ) C om m u n icat ion J ou rn a l o f B u sin ess.

6 ) J ou rn al o f B u sin ess an d T ech n ica l C om m u n icat ion .


1 ) w w w .b u sin esscom m u n icat ion .o rg

2 ) en .w ik ib ook s.o rg/ w ik i/ .. .an d .. ./ B u sin ess_C om m u n icat ion s

3 ) w w w .m ite l.com

4 ) w p s.p earson ed .co .u k / em a_ge_b ovee_b ct_1 0

5 ) b igp ictu recom m u n icat ion .com

C O U R S E 1 .8 : O R G A N IS A T IO N A L B E H A V IO U R

O b je c tiv e s

U n d erstan d in g th e in d iv id u a l d if feren ces in b eh aviou r , com p lex it ies o f h u m an

m o tivat ion , m ost p referred L ead ersh ip styles , reason s fo r grou p fo rm ation ,

m an agin g em p loyee ch an ge, o rgan isat ion a l d evelop m en t p rocess, an d qu ality o f

w o rk life are som e o f th e areas given th ru st in th is cou rse.

U n it– I

O rgan isat ion a l B eh aviou r : M ean in g – Im p ortan ce – H isto r ica l D evelop m en t o f

O rgan isat ion B eh aviou r – O rgan isat ion as a S ocia l S ystem – S ocio T ech n ica l

S ystem – O p en system – Facto rs in f lu en cin g O rgan isat ion a l B eh aviou r –

E n viron m en ta l Facto rs, con stra in ts o ver o rgan isat ion & m an ager ia l p er fo rm an ce –

O B Fram e W ork .

U n it– II

U n d erstan d in g In d iv id u a l : N atu re o f m an – S im ilar it ies an d d if feren ces am on g

in d iv id u a ls – M od els o f m an – P erson ality – S tages o f p erson ality d evelop m en t –

D eterm in an ts o f p erson ality – L earn in g – P ercep t ion – Facto rs In f lu en cin g

P ercep t ion – P ercep tu a l D isto r t ion – va lu es – A tt itu d es – A tt itu d e fo rm ation – R o le

B eh aviou r – S tatu s – S ou rces an d P rob lem s o f S tatu s – J ob In vo lvem en t –

O rgan isat ion a l C om m itm en t – J ob S at is fact ion : M ean in g – Facto rs d eterm in in g J ob

S at is fact ion – B eh aviou r M od if ica t ion - M isb eh aviou r T yp es – E m otion s – E m otion a l

In te lligen ce – S p ir itu a l Q u o t ien t .

U n it– III

U n d erstan d in g grou p s: M ean in g o f grou p an d grou p d yn am ics – R eason s fo r

th e fo rm ation o f grou p s – C h aracter ist ics o f grou p s – T h eo r ies o f G rou p D yn am ics –

T yp es o f G rou p s in O rgan isat ion s – G rou p C oh esiven ess – Facto rs In f lu en cin g

G rou p C oh esiven ess – G rou p d ecis ion M ak in g p rocess – S m all grou p b eh aviou r –

T eam B u ild in g.

U n it– IV

L ead ersh ip : C on cep t – C h aracter ist ics – L ead ersh ip S tyles – Fu n ct ion s - P ow er

an d P o lit ics – T h eo r ies - M an ager ia l gr id – L ead ersh ip C on tin u u m – L ead ersh ip

E ffect iven ess - M o t ivat ion - C on cep t an d im p ortan ce – M o t ivato rs – F in an cia l &

N on -F in an cia l – T h eo r ies o f M o t ivat ion – M o t iva t ion at W ork .

U n it–V

M an agem en t o f ch an ge: M ean in g – Im p ortan ce – R esistan ce to ch an ge –

C au ses – D ea lin g w ith R esistan ce to ch an ge – P roact ive Vs R eact ion C h an ge -

C on cep ts o f S ocia l ch an ge & O rgan isat ion a l ch an ge – Facto rs con tr ib u t in g to

o rgan isat ion a l ch an ge – In trod u cin g ch an ge in large o rgan isat ion s – C h an ge agen ts

– O rgan isat ion a l d evelop m en t – M ean in g & p rocess – S tress M an agem en t.

15

U n it–V I

O rgan isat ion a l C u ltu re, C on flic t & E ffect iven ess O rgan isat ion a l C u ltu re –

C on cep ts b etw een o rgan isat ion a l cu ltu re an d o rgan isat ion s c lim ate – C u ltu ra l

S h ock – W ork Fo rce d ivers ity - Facto rs in f lu en cin g o rgan isat ion a l c lim ate – M ora le –

C on cep ts – Facto rs in f lu en cin g an d assessin g m ora le – O rgan isat ion a l con flic t –

C au ses an d typ es – M an agin g con flic t – O rgan isat ion a l E ffect iven ess – In d icato rs o f

O rgan isat ion a l E ffect iven ess – A ch iev in g O rgan isat ion a l E ffect iven ess – B a lan cin g

W ork an d L ife – D evelop in g G en d er S en sit ive w o rk p lace.


1 ) P rasad , L .M . “O rgan isat ion a l T h eo ry an d B eh aviou r” S u ltan C h an d an d S on s,

N ew D elh i, 2 0 0 7 .

2 ) D avis , K eith an d N ew strom , W . J oh n “H u m an B eh aviou r a t W ork ” M cG raw H ill

B ook C o ., In tern at ion a l E d it ion , 1 9 9 7 .

3 ) S u ja R . N a ir , O rgan izat ion a l B eh aviou r (T ex t an d C ases), H im alaya P u b lish in g

H ou se , 2 0 1 4 .

4 ) P . S u b b a R ao , O rgan izat ion a l B eh aviou r (T ex t , C ases an d G am es), H im alaya

P u b lish in g H ou se , 2 0 1 3 .

5 ) D r.V ip an B . K u m ar an d D r .S .G op in ad h an , O rgan izat ion a l B eh aviou r , F irst


6 ) K . A sw ath ap p a O rgan izat ion a l B eh aviou r (T ex t , C ases an d G am es), T ata

M cG raw H ill, 1 0 th E d it ion , 2 0 1 3 .

7 ) R ob b in s, P S tep h en , O rgan isat ion a l B eh aviou r – C on cep ts, C on trovers ies an d

A p p licat ion s, P ren t ice H all o f In d ia L td ., N ew D elh i, 2 0 1 3 .


1 ) J ou rn al o f O rgan izat ion a l B eh aviou r

2 ) R esearch in O rgan izat ion a l B eh avio u r

3 ) O rgan izat ion a l B eh aviou r an d H u m an D ecis ion P rocess

4 ) U n d erstan d in g O rgan izat ion a l B eh aviou r

5 ) J ou rn al o f O rgan izat ion a l B eh aviou r M an agem en t.


1 ) h b sp .h arvard .ed u / d isc ip lin e/ o rgan izat ion a l-b eh avio r

2 ) w p s.p ren h all.com / b p _rob b in s_ob _1 2

3 ) on lin elib rary .w iley.com / jou rn a l/ 1 0 .1 0 0 2 / (IS S N )1 0 9 9 -1 3 7 9

4 ) w w w .am azon .co .u k / O rgan izat ion a l-B eh aviou r

5 ) w w w .tan d fon lin e.com / toc/ w org2 0 / cu rren t

S E C O N D Y E A R

2 .1 : O R G A N IS A T IO N A L D E V E L O P M E N T A N D M A N A G E M E N T O F C H A N G E

O b je c tiv e s

T h is su b ject is sp ecif ica lly d esign ed to p rovid e t h e b asic th eo ret ica l an d

com p eten cy b ase in O rgan izat ion a l D evelop m en t . A lso it gives a d eta iled d escr ip t ion

on O D E th ics, O rgan izat ion a l D evelop m en t In terven t ion s , O rgan izat ion a l C h an ge

an d R esistan ce to C h an ge , w h ich is ab le to ass ist w ith an d fac ilita te p osit ive ,

p lan n ed ch an ge e f fo r ts w ith in th e o rgan izat ion s.

U n it– I

O rgan izat ion a l D evelop m en t – H isto ry o f O rgan izat ion a l D evelop m en t – Va lu es

– A ssu m p tion s – B elie fs in O rgan izat ion a l D evelop m en t - O rgan izat ion a l L earn in g -

S tatem en t o f O D E th ics.

16

U n it– II

T h eo ry an d M an agem en t o f O rgan izat ion a l D evelop m en t – Fou n d at ion s o f

O rgan izat ion a l D evelop m en t – M an agin g th e O rgan izat ion a l D evelop m en t P rocess –

A ct ion R esearch an d O rgan izat ion a l D evelop m en t - O D C on su lt in g P rocess - O D

A ct ion R esearch .

U n it– III

O rgan izat ion a l D evelop m en t In terven t ion s – T eam In terven t ion s – In ter G rou p

an d T h ird P arty P eacem ak in g In terven t ion s – C om p reh en sive In terven t ion s –

S tru ctu ra l In terven t ion s – T ra in in g E xp er ien ces – E th ica l Issu es W ith In terven t ion s-

In terven t ion T ech n iqu es.

U n it– IV

K ey C on sid erat ion s an d Issu es in C on su ltan cy – C lien t R ela t ion sh ip s – S ystem

R am ificat ion s – P ow er , P o lit ics an d O rgan izat ion a l D evelop m en t – R esearch in

O rgan izat ion a l D evelop m en t – T h e Fu tu re O rgan izat ion a l D evelop m en t - C u rren t

S tate o f O D (S W O T ).

U n it–V

O rgan izat ion a l C h an ge – E vo lu t ion , C on cep ts an d Im p ortan ce – T yp es o f

C h an ge – In d iv id u a l, G rou p an d O rgan izat ion a l C h an ge - R eason s fo r C h an ge -

O r igin s - B eck h ard an d H arr is C h an ges fo rm u la .

U n it–V I

D yn am ics o f R esistan ce to C h an ge – Im p lem en tat ion o f C h an ge – M eth od s an d

T ech n iqu es o f O vercom in g R esistan ce to C h an ge – P rob lem s o f Im p lem en tin g

C h an ge – R ead in ess o f C h an ge - C h an ge S trategies an d ap p roach es - C h an ge -

P rocess.


1 ) Fren ch an d B ell, O rgan izat ion a l D evelop m en t, P ren t ice H all, 2 0 1 2 .

2 ) Fred L u th an s, O rgan izat ion a l B eh aviou r , M cG raw H ill B ook C o . L td ., N ew

D elh i. , 2 0 0 6 .

3 ) D r.D on ald . L .A n d erson , O rgan isat ion D evelop m en t: T h e p rocess o f L ead ,

U n ivers ity o f D en ver , U S A , 2 0 1 3 .

4 ) K eith D avis , H u m an B eh aviou r a t W ork , M cG raw H ill B ook C o ., In t ern at ion a l

E d it ion , 2 0 0 4 .


1 ) J ou rn al on O rgan isat ion a l D evelop m en t.

2 ) O rgan isat ion a l D evelop m en t J ou rn a l.

3 ) L ead ersh ip an d O rgan isat ion a l D evelop m en t J ou rn a l.

4 ) J ou rn al o f O rgan isat ion C h an ge M an agem en t.


1 ) w w w .essen t ia ltoo lsser ies .com / S p r in gb oard W eb A p p / u ser f iles/ file/ ch ap ter

2 .p d f

2 ) w w w .ap u b b .ro/ wp _conten t/ u p load s/2 0 1 1 /0 2 /O D _su p ort_d e_cu rs_m asterat .p

d f jer it t .m su .ed u / d ocu m en ts/ T a llm an W ith ou tA ttach m en t.p d f

3 ) w w w .ics i.ed u / d oes/ p o rta ls/ 2 5 / m an agem en t o f ch an ge an d o rgan izat ion a l

d evelop m en t.p d f

4 ) w w w .cih m .leed s.ac.u k / d ocu m en t_d ow n load s/ p ersp ect ive_on _ch an ge.p d ftrs_n

ew .jp l.n asa .gove/ d sp ace/ b itstream / 2 0 1 4 / 1 0 5 7 0 / 1 / 0 2 -2 6 2 5 .p d f

17

5 ) w w w .fp d l.ro/ p u b lic/ tra in in g_m an u als/ O D E N / E N O rgan izat ion a l

D evelop m en t.p d f

C O U R S E 2 .2 : T R A IN IN G A N D D E V E L O P M E N T

O b je c tiv e s

T h e su b ject is sp ecia lly d esign ed to exp la in ab ou t th e tra in in g an d em p loyee

d evelop m en t an d h u m an p er fo rm an ce im p rovem en t in o rgan izat ion s. A lso it

p rovid es a d eta iled fram ew ork on tra in in g n eed s an a lyses, th e var iou s m eth od s

associa ted w ith tra in in g an d d evelop m en t in terven t ion s, an d h ow to d esign an d

eva lu ate tra in in g p rogram s in an e ffect ive fash ion . T h e o vera ll ob ject ive is to p rovid e

a w ell ‐ rou n d ed ap p roach to tra in in g an d d evelop m en t th at is ap p licab le to

execu t ives in h u m an resou rces as w ell as th ose seek in g careers in o th er areas o f

b u sin ess an d m an agem en t.

U n it– I

In trod u ct ion to T ra in in g: C on cep t - D efin it ion - M ean in g - N eed fo r T ra in in g -

Im p ortan ce o f T ra in in g- O b ject ives o f T ra in in g - C on cep ts o f E d u cat ion - T ra in in g

an d D evelop m en t - O verv iew o f T ra in in g Fu n ct ion s - T yp es o f T ra in in g - P rocess o f

T ra in in g - S tep s in T ra in in g - A ssessm en t o f T ra in in g N eed s - M eth od s an d P rocess

o f N eed A ssessm en t.

U n it– II

D esign in g an d Im p lem en tin g a T ra in in g P rogram : T ra in er Id en t if ica t ion -

M eth od s – T ech n iqu es - D esign in g a T ra in in g M od u le - (C ross C u ltu ra l, L ead ersh ip ,

T ra in in g th e T ra in er , C h an ge) - M an agem en t D evelop m en t P rogram - B u d get in g o f

T ra in in g. L earn in g : P r in cip les o f L earn in g - T h eo r ies o f L earn in g - R ein fo rcem en t

T h eo ry - S ocia l L earn in g T h eo ry - R esistan ce to T ra in in g.

U n it– III

E xecu tive D evelop m en t : C on cep t – O b ject ives - P rocess o f execu t ive

D evelop m en t - M eth od s an d T ech n iqu es - P r in cip les o f E xecu t ive D evelop m en t –

M an agem en t D evelop m en t Vs S elf D evelop m en t - A p p roach es to em p loyee

D evelop m en t - T h e D evelop m en t P lan n in g P rocess an d C om p an ies S trategies to

P rovid e D evelop m en t - T yp es o f M D P ’s - E D P ’s/ S em in ars an d C on feren ces an d

S ym p osia .

U n it– IV

C areer P lan n in g : m ean in g an d O b ject ives - C areer P lan n in g - S u ccession

P lan n in g - C areer p lan n in g P rocess - C areer D evelop m en t con cep ts - S tages o f

C areer D evelop m en t - C areer D evelop m en t P rogram m e - D u al C areer an d W ork

Fam ily issu es - H u m an R esou rces M an agem en t Vs C areer M an agem en t Issu es in

C areer D evelop m en t - C on cep t o f E m p ow erm en t - E lem en ts o f E m p ow erm en t -

A p p roach es to E m p ow erm en t.

U n it–V

T ech n o logy in T ra in in g: C om p u ter b ased T ra in in g – E L earn in g - E lectron ics

P er fo rm an ce S u p p ort S ystem (E P S S ) – D istan ce an d In tern et B ased T ra in in g – T e le

T ra in in g- V id eo C on feren cin g – L earn in g P o rta ls .

U n it –V I

T ra in in g P ract ices in In d ia - T ra in in g in P u b lic secto rs U n its an d P r ivate

secto rs - T ra in in g In st itu tes in In d ia – G overn m en t P o lic ie s tow ard s tra in in g in

In d ia .

http://www.fpdl.ro/public/training_manuals/OD

18


1 ) M .C . G eh ee W illiam an d T ayer , P au l W . T ra in in g in B u sin ess an d In d u stry,

J oh n W iley & S on s, N ew Yo rk , 1 9 6 1 .

2 ) S ik u la , A .F . P erson al A d m in istrat ion an d H u m an R esou rces D evelop m en t,

J oh n W iley, N ew Yo rk , 1 9 8 0 .

3 ) H aco on , J .R . M an agem en t T ra in in g: A im s an d m eth od s, E n glish U n ivers it ies

P ress, L on d on , 2 0 0 9 .

4 ) A h m ed , A b ad : M an agem en t an d O rgan isat ion a l D evelop m en t, R ach an a

P rak ash am , N ew D elh i, 2 0 0 0 .

5 ) M am oria , C .B . P erson al M an agem en t, H im alaya P u b lish in g H ou se, B om b ay,

2 0 0 3 .

6 ) R u d ra B asw ara j: P erson n el A d m in istrat ion P ract ice in In d ia – Va ik u n ta L a l

M eh ta In st itu te o f co - op erat ive M an agem en t, P oon a, 2 0 1 0 .


1 ) In tern at ion a l J ou rn a l o f T ra in in g an d D evelop m en t.

2 ) T ra in in g an d D evelop m en t J ou rn a l .

3 ) In d ian J ou rn a l o f T ra in in g an d D evelop m en t.


1 ) h igh ered .m cgraw -

h ill.com / sites/ d l/ free/ 0 0 7 0 9 8 4 5 4 9 / 5 6 7 2 1 2 / sam p lech 0 1 .p d f

2 ) w w w .d d eju st .ac. in / stu d ym ater ia l/ m b a/ ob h -4 1 2 .p d f

3 ) h ttp s:/ / w w w 2 .le .ac.u k / p ro jects/ oer/ oers/ p sych o logy/ oers/ T ra in in g an d

D evelop m en t In trod u ct ion an d O verv iew

4 ) w w w .sagep u b .com / u p m _d ata/ 2 6 8 5 8 _7 .p d f

5 ) w w w .csb .gov.h k / en glish / p u b licat ion / files/ e -h rm gu id e.p d f

C O U R S E 2 .3 : L A B O U R W E L F A R E

O b je c tiv e s

T h e ob ject ive o f th is su b ject is to acqu ain t th e stu d en ts w ith sp ecia l law s

p er ta in in g to lab ou r as w ell as ch ild lab ou r , b on d ed lab ou r , in terstate m igran t

w o rk ers, b en efits to w o rk ers, var iou s acts p eta in in g to w o rk ers an d a lso

u n d erstan d th e fu n ct ion s o f var iou s lab ou r re la ted in tern at ion a l o rgan izat ion s.

U n it– I

L ab ou r W elfare : M ean in g, S cop e an d S ign if ican c e – L ab ou r W elfare A gen cies -

L ab ou r W elfare O ff icer – Q u alit ies o f W elfare O ff icer - T yp es o f W elfare S erv ices -

sta tu to ry m easu res fo r w elfare p rovis ion s - G row th an d C on cep t o f lab ou r w elfare in

In d ia .

U n it– II

T erm in o logy an d M ean in g o f F r in ge B en efits - H isto ry an d G row th o f F r in ge

B en efits In In d ia – C overage o f B en efits - A d m in istrat ion o f B en efits an d S erv ices –

P rob lem s R aised B y B en efit P rogram s - H u m an N eed s: M ean in g- T h e C h an gin g

N atu re o f H u m an N eed s - T h e M ajo r R o le In N eed Fu lf illm en t.

U n it– III

W elfa re O ff icers R o le & R esp on sib ilit ies – D u ties o f W elfare O ff icers - T ra in in g

o f W elfare O ff icer – A im s an d O b ject ives o f W ork ers E d u cat ion - R ecom m en d ation s

o f N at ion a l C om m ission on L ab ou r , M ean in g o f Fat igu e - M on o ton y an d B ored om -

M eth od s Fo r R ed u cin g Fat igu e.

19

U n it– IV

S ign if ican ce o f O ccu p at ion a l H ea lth - O ccu p at ion a l H azard s A n d D iseases -

P ro tect ion A ga in st H ea lth H azard s - S tatu to ry P rovis ion s U n d er Facto r ies A ct - 1 9 4 8 -

In d u str ia l A ccid en t - N atu re o f A ccid en t - C au ses o f A ccid en t - A ccid en t

M easu rem en t- B asis o f S a fety P rogram m e an d P o licy - In d u str ia l M ed ica l O ff icer .

U n it–V

L aw s o f W ork in g C on d it ion - Facto r ies A ct - S h op s A n d E stab lish m en t A ct -

M in es A ct – P lan tat ion L ab ou r A ct – In d ian M erch an ts S h ip p in g A ct - L aw s on

S ocia l S ecu r ity

U n it–V I

W ork ers C om p en sat ion A ct - M atern ity B en efits A ct – E m p loyees P rovid en t

Fu n d A ct - P aym en t o f G ratu ity A ct - E S I A ct .


1 ) N .G . N a ir “P erson al M an agem en t an d In d u str ia l R ela t ion s”, 2 0 1 2 .

2 ) R .C S exan e “L ab ou r P rob lem s an d S ocia l W elfare”, 1 9 8 1 .

3 ) A .M .S h arm a “A sp ects o f L ab ou r W elfare an d S ocia l S ecu r ity”, H im alaya

P u b lish in g H ou se, 2 0 1 3 .

4 ) C .B .M em or ia – “D yn am ic o f In d u str ia l re la t ion s in In d ia”, H im alaya P u b lish in g

H ou se, 2 0 0 8 .


1 ) T h e In d ian lab ou r J ou rn a l.

2 ) A sian J ou rn a l o f M an agem en t R esearch .

3 ) J ou rn al o f C on tem p orary R esearch in M an agem en t.

4 ) In tern at ion a l J ou rn a l o f H u m an it ies an d S ocia l sc ien ces.


1 ) D elh i.gov. in / D o IT _p lan n in g/ w t1 8 9 .p d f

2 ) m ed ia .scr ib le in d ia .com / .../ in d u str ia l-re la t ion s-an d -lab ou r-w elfare .p d f

C O U R S E 2 .4 : IN D U S T R IA L R E L A T IO N S

O b je c tiv e s

T h is su b ject is sp ecia lly d esign ed to u n d erstan d th e In d u str ia l re la t ion s

system an d its evo lu t ion in in d ia . T h e cen tra l a im is to p rovid e th e stu d en ts w ith

th e k n ow led ge an d sk ills re levan t to sett lem en t o f In d u str ia l D isp u tes, In d u str ia l

In te lligen ce an d S afety M an agem en t. A s p art o f th is , th e su b ject a lso equ ip s th e

stu d en ts w ith n ecessary k n ow led ge on T rad e U n ion ism , w o rk ers p art ic ip at ion an d

IL O , in o rd er to u n d ertak e research w ork in th e in d u str ia l re la t ion s f ie ld s.

U n it– I : In d u s tr ia l R e la tio n s S y s te m

In d u str ia l R ela t ion s system - M ean in g - O b ject ives - S cop e - D u n lop M od el o f

In d u str ia l R ela t ion s – H u m an R ela t ion s T h eo ry –T h e P lu ra list T h eo ry - T h e

S tru ctu ra l T h eo ry o f H u m an - E vo lu t ion o f In d u str ia l R ela t ion s in In d ia - In d u str ia l

R ela t ion s in In d ia – S tate G overn m en t an d In d u str ia l R ela t ion s – In d ian L ab ou r

C on feren ce –S tan d in g C om m ittee o f In d ian L ab ou r C on feren ce - C en tra l an d S tate

G overn m en t M ach in ery fo r L ab ou r A d m in istrat ion in In d ia - B ip art ite an d T r ip art ite

M ach in er ies .

U n it– II : In d u s tr ia l D is p u te s

In d u str ia l D isp u tes - con cep ts - C au ses o f In d u str ia l D isp u tes - D yn am ics o f

In d u str ia l D isp u tes - Fo rm s o f In d u str ia l D isp u tes - P reven t ion o f In d u str ia l

20

D isp u tes - S ett lem en t o f In d u str ia l D isp u tes – C o llect ive B arga in in g – C on cilia t ion –

A rb itra t ion - A d ju d icat ion -P reven t ive an d S ett lem en t M ach in ery o f In d u str ia l

D isp u tes in In d ia - In d u str ia l D isp u tes A ct 1 9 4 7 .

U n it– III : T ra d e U n io n is m

T rad e U n ion ism - T h eo r ies o f T rad e U n ion ism - P r in cip les , P h ilo sop h y an d

P o lic ies o f In d ian L ab ou r - G row th o f T rad e U n ion ism in In d ia - M an agem en t o f

T rad e U n ion s - P rob lem s o f T rad e U n ion s - M easu res to Im p rove th e Fu n ct ion in g o f

T rad e U n ion s in In d ia - T rad e U n ion s A ct , 1 9 2 6 .

U n it– IV : In d u s tr ia l In te llig e n c e a n d S e c u rity

In trod u ct ion – In d u str ia l In te lligen ce – S ecu r ity – S a fety M an agem en t –

A ccid en t P reven t ion – In d u str ia l H ea lth – In d u str ia l U n rest : C au ses an d C u re –

D isc ip lin ary P roceed in gs in In d u stry - B u ild in g P osit ive E m p loyee R ela t ion s –

In d u str ia l E m p loym en t (S tan d in g O rd ers ) A ct 1 9 4 7 .

U n it–V : W o rk e rs P a rtic ip a tio n in M a n a g e m e n t

In trod u ct ion an d C on cep t - D eterm in an ts o f W ork ers P art ic ip at ion in

M an agem en t - W ork ers P art ic ip at ion in M an agem en t in In d ia .

U n it–V I : In d ia a n d IL O

In trod u ct ion an d E stab lish m en t - A im s an d O b ject ives o f IL O - S tru ctu re an d

G overn in g B od y o f IL O - In tern at ion a l L ab ou r O ff ice - Fu n ct ion s -C on feren ces o f

M eet in gs - In tern at ion a l D im en sion s o f In d u str ia l R ela t ion s - In d u str ia l R ela t ion an d

T ech n o logy.


1 ) M em oria , C .B ., an d S . M em or ia , D yn am ics o f In d u str ia l. R ela t ion s- in In d ia ,

H im alaya P u b lish in g H ou se, M u m b ai, 1 9 8 3 .

2 ) T r ip ath i P .C “P erson n el M an agem en t an d In d u str ia l R ela t ion s”, S u ltan C h an d

& S on s P u b licat ion s, N ew D elh i, 2 0 0 3 .

3 ) L oyd G . R eyn o ld s L ab ou r E con om ics an d L ab ou r R ela t ion s, P ren t ice H all o f

In d ia P vt L td . N ew York , 2 0 0 0 .

4 ) D an ie l Q u in n M ills i. L ab ou r M an agem en t R ela t ion s, M cG raw H ill B ook

C om p an y, N ew York , 1 9 9 4 .

5 ) S axen a, L ab ou r P rob lem s an d S ocia l W elfare , K r .N ath & C om p an y, M eeru t,

2 0 0 3 .

6 ) A .M . S h arm a, A sp ects o f L ab ou r W elfare an d S ocia l S ecu r ity,

H im alaya P u b lish in g H ou se, M u m b ai, 2 0 0 7 .

7 ) S arm a S .N ., L ab ou r an d In d u str ia l L aw s, A llah ab ad L aw A gen cy, A llah ab ad ,

2 0 1 4 .

8 ) H op k in , R .R ., A H an d B ook o f In d u str ia l W elfare , O x fo rd & IB H P u b lish in g

C om p an y, N ew D elh i, 2 0 1 4 .

9 ) M u n iram ap p a C M ., S h an k ar iah A . an d K u m ara ju P an th u lu , N ., P erson n el

M an agem en t an d In d u str ia l R ela t ion s, E xcel P u b licat ion s, N ew D elh i, 2 0 1 0 .

1 0 ) N .G .N air , L ath a N a ir , “P erson n el M an agem en t an d In d u str ia l R ela t ion s” S u ltan

C h an d an d C o L td , N ew D elh i, 1 9 9 8 .


1 ) T h e J ou rn a l o f In d u str ia l R ela t ion s.

2 ) In d u str ia l R ela t ion J ou rn a l.

3 ) In d ian J ou rn a l o f In d u str ia l R ela t ion s.

21

4 ) B rit ish J ou rn a l o f In d u str ia l R ela t ion s.

5 ) In tern at ion a l J ou rn a l o f C om p arat ive L ab ou r L aw an d In d u str ia l R ela t ion s.


1 ) w w w .In d u str ia l In te lligen ce.gov

2 ) h ttp :/ / w w w.in du str ia lre la t ion s.nsw .gov.au / o irww w /E m p loym en t_ in fo/ M an agi

n g_em p loyees/ W ork p lace_p o lic ies_an d _p roced u res.p age

3 ) h ttp :/ / w w w .th eau stra lian .com .au / n ation a l-a ffa irs/ p o licy/ in d u str ia l-re la t ion s

4 ) w w w .lib rary.w isc.ed u / selected .to cs/ ca l8 3 3 .p d f

5 ) h ttp :/ / on lin elib rary.w iley.com / jou rn a l/ 1 0 .1 1 1 1 / % 2 8 IS S N % 2 9 1 4 6 8 -2 3 3 8

6 ) w w w .in d u str ia lre la t ion s.n sw .gov.au

7 ) w w w .d d eju st .ac. in / stu d ym ater ia l/ m b a/ ob h -3 1 1 .p d f

8 ) h ttp :/ / w w w .lab ou rcou rt . ie/ en /

C O U R S E 2 .5 : W A G E S A N D S A L A R Y A D M IN IS T R A T IO N

O b je c tiv e s

T h e ob ject ives o f th is su b ject is to fam iliar ize th e stu d en ts w ith th e d yn am ics

o f w age an d sa lary ad m in istrat ion , W age L egis la t ion s , var iou s acts p er t in en t to

w age an d sa lar ies in In d ia . A lso it give a d eta iled k n ow led ge on job eva lu at ion

p rogram s, E m p loyee B en efits & S erv ices an d In cen t ives & Fr in ge B en efits p rovid ed

to an em p loyee.

U n it– I : In tro d u c tio n

W ages an d S a lary A d m in istrat ion –C on cep t – N atu re – P u rp ose – S ign if ican ce –

P r in cip les o f W ages an d S a lary A d m in istrat ion – Im p licat ion s an d O rgan izat ion o f

W age an d S a lary – T h eo r ies o f W age .

Issu es in W ages D eterm in at ion – C om p on en ts o f W age P aym en t – W age

L egis la t ion s – T h e P aym en t o f W age A ct ,1 9 3 6 – T h e M in im u m W ages A ct 1 9 4 8 –

T h e P aym en t o f b on u s A ct ,1 9 6 5 – E qu al rem u n erat ion A ct ,1 9 7 6 – W age P o lic ies –

O b ject ives – N eed - Fo rm u lat ion o f W age P o licy in In d ia – P o licy in th e P ost -

In d ep en d en ce P er iod – R ecom m en d ation s on W age P o licy – W age D eterm in at ion at

th e E n terp r ise L evel.

U n it– II : J o b E v a lu a tio n

C on cep t o f E qu ity in C om p en sat ion – M ean in g – O b ject ives – Im p ortan ce an d

L im itat ion s o f J ob E va lu at ion – O rgan izat ion a l A sp ects o f J ob -E va lu at ion .

P rogram m e- G u id elin es – J ob E va lu at ion S ystem – Im p lem en tat ion o f th e eva lu ated

J ob S tru ctu re – E ssen t ia ls o f S u ccessfu l – J ob -E va lu at ion s P rogram m e.

P rob lem s in Im p lem en tin g J ob E va lu at ion P rogra m m e at C om p an y L evel-

D raw in g U p a W age P aym en t P lan fo r a P rop osed P lan t - R eo rgan izin g th e w age

S tru ctu re in a C om p an y – Im p lem en tin g a J ob E va lu at ion S ch em e – J ob E va lu at ion

fo r E n gin eer in g, T ech n ica l an d P ro fess ion a l P erson n el - J ob E va lu at ion an d P ay

P lan s fo r sa les P erson n el.

U n it– III : C o m p e n s a tio n P la n s a n d W a g e R e g u la tio n

S ystem o f w age p aym en ts an d in cen t ives – In d iv id u a l In cen t ive P lan s –

E xecu tive C om p en sat ion in In d ia –C on cep t o f M in im u m , Fa ir an d L iv in g W ages –

S tate R egu lat ion o f W ages - N eed .

W age D if feren t ia ls – T yp es – O ccu p at ion a l W age D if feren t ia ls - S k ill

D if feren t ia ls – In d u stry W age D if feren t ia ls – S ex D if feren t ia ls – S ecto r D if feren t ia ls .

W age S tru ctu re – D efin it ion – B asic W age – D earn ess A llow an ce – T yp es o f

D earn ess A llow an ce.

22

U n it– IV : E m p lo y e e B e n e fits a n d S e rv ic e s

S cop e an d Im p ortan ce o f E m p loyee B en efits an d S erv ices –T yp es o f B en efits -

C o llect ive B arga in in g – S tatu to ry W age F ixat ion – W age B oard s – P ay C om m ission s

– A d ju d icat ion – W age F ixat ion in P u b lic S ecto r an d P r ivate secto r .

U n it–V : In c e n tiv e s a n d F r in g e B e n e fits

P rep arat ion o f P ayro ll an d W age C a lcu lat ion – Fu n d am en ta ls an d R at ion a l o f

W age In cen t ives – In cen t ive P lan s – In d iv id u a l an d G rou p -In cen t ive fo r S u p erv iso ry

an d M an ager ia l P erson n el – P ro f it S h ar in g an d S tock O w n ersh ip – F r in ge B en efits .

U n it–V I : W a g e L e g is la tio n a n d R e m u n e ra tio n

M an ager ia l R em u n erat ion : Fu n d am en ta ls – M an ager ia l R em u n erat ion

S itu at ion in In d ia - B oo th a lin gam an d S ach ar C om m ittee – M an ager ia l

R em u n erat ion in th e Fu tu re.

R e fe re n c e s B o o k s

1 ) A d o lp h L an gsn er , H erb ert G . Zo llitsch , W age an d S a lary A d m in istrat ion ,

S ou th -W estern P u b lish in g C om p an y, 1 9 6 1

2 ) A lk a G u p ta , W age an d sa lary ad m in istrat ion in In d ia , A n m o l P u b licat ion s,

1 9 9 2

3 ) E lizab eth L an h an , A d m in istrat ion o f W age an d sa lar ies , H arp er & R ow 2 0 1 3 .

4 ) D ravid W .B elch er , W ages an d S a lary A d m in istrat ion , H im alaya , 2 0 1 3 .


1 ) In tern at ion a l J ou rn a l o f R esearch in C om m erce an d M an agem en t.

2 ) A cad em y o f M an agem en t J ou rn a l.

3 ) In tern at ion a l J ou rn a l o f S cien t if ic R esearch an d M an agem en t.

4 ) T h e In tern at ion a l J ou rn a l’s research J ou rn a l o f com m erce an d B eh aviou ra l

S cien ce.


1 ) h ttp s:/ / w w w .d esch u tes.o rg

2 ) sh od h gan ga.in f lib n et .ac. in / b istream / 1 0 6 0 3 / 9 5 4 8 / 1 6 / 1 6 _ch ap ter 7 .p d f

3 ) on lin elib rary.w iley.com / d o i/ 1 0 .1 1 1 1 / j.1 5 36 0 .1 95 6 .tb oo1 3 3x/ ab stractsb aw eb .

w ayn e.ed u / ~ ab sel/ b k l/ vo/ 0 7 / 0 7 b p .p d f

4 ) w w w .u su .ed u / h r/ files/ u p load s/ p o lic ies/ 3 8 4 .p d f

C O U R S E 2 .6 : S T R A T E G IC M A N A G E M E N T

O b je c tiv e s

T h e cou rse a im s to d evelop th e d ecis ion m ak in g ab ility o f th e stu d en t in th e

tu rb u len t en viron m en t. T o en h an ce th e aw aren ess leve l o f stu d en ts in b u sin ess -

en viron m en t an d fo rm u lat ion o f b u sin ess ' p lan s an d strategies in th e rea l w o r ld

s itu at ion .

U n it– I

C orp o rate S trategic p lan n in g: M iss ion – V is ion o f th e f irm -D if feren ce b etw een

op erat ion a l an d strategic p lan n in g -C h aracter ist ics o f stra teg ic p lan n in g - step s

in vo lved in a stra tegic p lan .

S trategic M an agem en t - E vo lu t ion - N atu re an d Im p ortan ce o f M an agem en t -

re la t ion sh ip b etw een strategic m an agem en t an d m an agem en t -S trategic d ecis ion

m ak in g.

U n it– II

S trategy fo rm u lat ion - stra tegy fo rm u lat ion p rocess - d eterm in in g strategic

th ru st-strategic assessm en t -strategic op t ion s -co rp o rate leve l-b u sin ess leve l

23

strategies -glob a l stra tegies -cu stom izat ion Vs S tan d ard izat ion -strategic a llian ces -

stab ility stra tegies -exp an sion strategies -retren ch m en t stra tegies-com b in at ion

strategies -ta ilo r in g stra tegies -fo cu sed segm en t stra tegies -b u ild in g strategic

f lex ib ility.

U n it– III

C om p etit ive an a lys is - Id en t ifyin g com p et ito rs -com p et ito rs stren gth an d

w eak n esses-cu stom er an a lyses - segm en tat ion - cu stom er m o tivat ion s.

M ark et an a lys is -s ize-grow th -p ro fitab ility an a lys is -k ey su ccess facto rs -r isk

E n viron m en ta l an a lys is -G lob a l en viron m en t -D im en sion s-Fo recast in g

en viron m en ta l tren d s an d even ts -u n certa in ty.

S cen ar io an a lys is -Id en t ifyin g, D evelop in g, E st im atin g scen ar io -R egret an a lys is .

P E S T an a lys is -In d u stry an a lys is -com p et it ive stra tegy-com p et it ion in glob a l

in d u str ies -a ltern at ives.

U n it– IV

B u sin ess p o rt fo lio an a lys is -B C G m atr ix - G E B u sin ess S creen -H o fer an d

S ch en d el's M atr ix -M ck in sey system -S P A C E M atr ix -D irect ion a l p o licy m atr ix - D u

P on t ’s con tro l m od el- B a lan ced sco re card .

S h areh o ld er va lu e an a lys is -f in an ce p er fo rm an ce -p er fo rm an ce m easu rem en t -

d eterm in an ts o f stra tegic op t ion s -A n alys is to stra tegy.

U n it–V

M erger - H o r izon ta l m erger - Ver t ica l m erger - con glom erate m erger – P rod u ct

ex ten sion - M ark et ex ten sion - P u re con glom erate ex ten sion - A cqu is it ion - jo in t

Ven tu re.

C on cep t o f P rod u ct D ivers if ica t ion - C lassif ica t ion o f d ivers if ica t ion - S in gle

p rod u ct d ivers if ica t ion - M u lt ip le p rod u ct d ivers if ica t ion - C on cen tr ic d ive rs if ica t ion

- H o r izon ta l d ivers if ica t ion - C on glom erate d ivers if ica t ion - M ark et p en etrat ion -

M ark et d evelop m en t - p rod u ct d evelop m en t - D ivers if ica t ion in se lected In d ian

In d u str ies - C ase stu d y o f som e In d ian in d u str ies – S trategic con gru en ce –

R esou rce au d it .

U n it–V I

C ore com p eten ce – Id en t ifyin g, E stab lish in g, B u ild in g, D ep loyin g, P ro tect in g

an d D efen d in g co re com p eten ce

C om p et it ive A d van tage – G lob a l com p et it ive ad van tage – S u sta in ab le

com p et it ive ad van tage – B ases o f com p et it ive ad van tage – P osit ion in g com p et it ive

ad van tage – C om p et it ive in te lligen ce system – Va lu e ch a in A n alys is .


1 ) P earce an d R ob in son , S trategic M an agem en t (Fo rm u lat ion , Im p lem en tat ion

an d C on tro l), S ix th E d it ion , Irw in / M cG raw -H ill (A d iv is ion o f th e M cG raw -H ill

C om p an ies ), 1 9 9 7 .

2 ) J oh n A . P arn ell, S trategic M an agem en t (T h eo ry an d P ract ice ), B iztan tra

P u b licat ion s, N ew D elh i, 2 0 0 9 .

3 ) N .S . G u p ta , B u sin ess P o licy an d S trategic M an agem en t, F irst E d it ion ,


4 ) D r.Fran cis C h eru n ilam , B u sin ess P o licy an d S trategic M an agem en t – T ex t an d

C ases, T h ird E d it ion , H im alaya P u b lish in g H ou se, 2 0 1 0 .

5 ) R . N an ju n d aiah an d S . R am esh , S trategic P lan n in g an d B u sin ess P o licy,


24

6 ) D r.P . S u b b a R ao , B u sin ess P o licy an d S trategic M an agem en t, 9 th E d it ion ,


7 ) K . A sw ath ap p a an d G . S u d arsan a R ed d y, B u sin ess E n viron m en t fo r S trategic

M an agem en t, S econ d E d it ion , H im alaya P u b lish in g H ou se, 2 0 1 1 .

8 ) K azm i A zar , B u sin ess P o licy an d S trategic M an agem en t, 2 nd E d it ion , T ata

M cG raw H ill, 2 0 1 1 .

9 ) V .S .P . R ao , S trategic M an agem en t, F irst E d it ion , E xcel B ook s, N ew D elh i,

2 0 1 2 .


1 ) S trategic M an agem en t J ou rn a l

2 ) In tern at ion a l J ou rn a l o f S trategic M an agem en t

3 ) In tern at ion a l S trategic M an agem en t J ou rn a l

4 ) J ou rn al o f T ech n o logy A n alys is an d S trategic M an agem en t.

5 ) G lob a l S trategy J ou rn a l.


1 ) w p s.p ren h all.com / b p _w h eelen _sm b p _1 0

2 ) w w w .p earson h igh ered .com / .../ S trategic -M an agem en t .. .B u sin ess-P o licy

3 ) b u sin ess .gw u .ed u / sm p p

4 ) w w w .am azon .com / ...S trategic -M an agem en t-B u sin ess-P o licy

5 ) w w w .slid esh are.n et/ .. ./ b u sin ess-p o licy-strategic -m an agem en t -fo r -m b a

2 .7 : P R O J E C T W O R K A N D V IV A V O C E (O R ) C O U R S E 2 .7 .1 : E -C O M M E R C E

O b je c tiv e s

T h is su b ject is d esign ed to p rovid e an overv iew o f E -C om m erce m od els ,

ap p licat ion s, d ecis ion s an d issu es. T yp ica l top ics in clu d e E -C om m erce B u sin ess

an d reven u e m od els , E -C om m erce stra tegies an d m ark et in g con cep ts, sp ecif ic

ap p licat ion s. A lso th is su b ject w ill b en efit stu d en ts in terested in w o rk in g in an E -

C om m erce en viron m en t, star t in g th eir ow n E -C om m erce b u sin ess o r eva lu at in g E -

C om m erce act iv it ies .

U n it– I

A n in trod u ct ion to E lectron ic C om m erce – D efin it ion - M ain act iv it ies E -

C om m erce - G oa ls o f E -C om m erce - T ech n ica l C om p on en ts o f E -C om m erce -

Fu n ct ion s o f E -C om m erce - A d van tages an d d isad van tages o f E -C om m erce - S cop e

o f E -C om m erce - E lectron ic C om m erce an d E lectron ic B u sin ess.

U n it– II

E lectron ic com m erce tech n o logy - In tern et tech n o logy In frastru ctu re -

E lectron ic p u b lish in g -E lectron ic com m erce top o logies - D ecid in g on th e en terp r ise

m id d lew are – C h oosin g th e r igh t en te rp r ise ap p licat ion - B u ild in g th e E -B u sin ess

ap p licat ion - A vo id in g lega l issu es.

U n it – III

W eb strategy: A ttract in g an d reta in in g v is ito rs -T yp es o f a ttracto rs -

A ttract iven ess facto rs S u sta in ab le a ttract iven ess -S trategies fo r a ttracto rs -

M ark et in g stra tegies on th e w eb : In tern et m ark et in g tech n o logies –C om m u n icat in g

w ith D if feren t M ark et S egm en ts – C u stom er B eh avio r – A d ver t is in g on th e W eb – E -

M ail M ark et in g – C reat in g an d M ain ta in in g B ran d s on th e W eb – S earch E n gin e

P osit ion in g – P rom otin g E -B u sin ess.

25

U n it– IV

S earch E n gin es an d P o rta ls : S earch in g th e In tern et – Fu tu re o f S earch in g –

In te lligen t n etw ork agen ts – p o r ta l s ites . S h op p in g an d O p erat ion a l R esou rce

M an agem en t so lu t ion s: on lin e sh op p in g – sh op p in g so lu t ion s – im p licat ion s o f th e

n ew econ om y – E lectron ic so ftw are d istr ib u t ion – con figu rat ion too ls – O p erat ion a l

resou rce m an agem en t.

U n it–V

P rom otion : In tegrated W eb com m u n icat ion s: - In tern et tech n o logy fo r

su p p ort in g m ark et in g - In tegrated In tern et M ark et in g - P rom otion & p u rch ase:

M easu r in g e f fe ct iven ess - T h e In tern et an d th e W or ld W id e W eb - A n e lectron ic

trad e sh ow an d a v ir tu a l f lea m ark et - T h e ro le o f th e W eb in th e m ark et in g

com m u n icat ion m ix - W eb m ark et in g com m u n icat ion - con cep tu a l fram ew ork .

U n it–V I

D istr ib u t ion - d istr ib u t ion strategy - tech n o logy to d istr ib u t ion - T h e In tern et

d istr ib u t ion m atr ix - T h e e f fects o f tech n o logy on d istr ib u t ion ch an n els - lon g-term

effects – S erv ice : W h at m ak es serv ices d if feren t? – C yb erserv ice – P r ic in g: W eb

p r ic in g an d th e d yn am ics o f m ark ets - F la tten in g th e p yram id an d n arrow in g th e

scop e o f m ark et in g - M igrat in g u p th e p yram id an d m ore e f fect ive m ark et in g


1 ) R avi K a lak o ta , M arcia R ob in son , E -C om m erce, A d d ison – W esley, 2 0 0 1 .

2 ) D an ie l A m or , T h e E -B u sin ess E vo lu t ion , P ren t ice H all, 2 0 0 1 .

3 ) B aja j, K .K , E -C om m erce-th e cu tt in g ed ge o f b u sin ess, 2 0 1 4 .

4 ) R ich ard T . W atson , P ierre B erth on , L eylan d F . P it t , an d G eo rge M . Z in k h an

“E lectron ic C om m erce: T h e S trategic P ersp ect ive” T h e G lob a l T ex t P ro ject is

fu n d ed b y th e J acob s Fou n d at ion , Zu r ich , S w itzer lan d , 2 0 0 9 .


1 ) In tern at ion a l jou rn a l o f E lectron ic C om m erce.

2 ) J ou rn al o f E lectron ic C om m erce research .

3 ) E lectron ic C om m erce research an d A p p licat ion s.


1 ) h ttp :/ / w w w .tru .ca/ d istan ce/ cou rses/ b b u s4 4 5 1 .h tm l

2 ) h ttp :/ / w w w .victo r ia .ac.n z/ sim / stu d y/ p u b licat ion s/ e -com m erce-c lo -2 0 1 3 .p d f

3 ) h ttp :/ / is4 3 5 ecom m erce.w ord p ress.com / cou rse -d escr ip t ion /

4 ) h ttp :/ / w w w .gsm .p k u .ed u .cn / resou rce/ u p load files/ d ocs/ 2 0 1 3 0 1 0 9 / 2 0 1 3 0 1 0

9 1 0 3 1 5 3 5 0 9 8 .p d f

5 ) h ttp :/ / w w w.asb .u n sw .ed u .au /sch oo ls/C ou rseou tlin es/ IN FS 26 8 5 % 2 0S u p p orti

n g% 2 0 B u sin ess% 2 0 O p erat ion s% 2 0 S 1 2 0 0 5 .p d f

C O U R S E 2 .7 .2 : B U S IN E S S R E S E A R C H M E T H O D S

O b je c tiv e

T o equ ip th e stu d en ts w ith th e b asic u n d erstan d in g o f th e research

m eth od o logy an d p rovid e an in sigh t in to th e ap p licat ion o f m od ern an a lyt ica l too ls

an d tech n iqu es fo r th e p u rp ose o f m an agem en t d ecis ion m ak in g.

U n it– I

R esearch – M ean in g – T yp es – N atu re an d scop e o f research – P rob lem

Fo rm u lat ion – S tatem en t - R esearch O b ject ive – Va lu e an d C ost o f In fo rm ation –

D ecis ion T h eo ry – U ses o f research - R esearch p rocess – R esearch d esign –

E xp lo rato ry – D escr ip t ive – E xp er im en ta l R esearch .

26

U n it– II

In terva l est im ates – C on fid en ce In terva l - E st im ation o f P op u lat ion p aram eters

– In terva l est im ates o f m ean s an d p rop o rt ion s – A n a lys is – H yp o th esis test in g – C h i-

squ are test – t test – F test .

U n it– III

M eth od s o f d ata co llect ion – O b servat ion an d S u rvey m eth od s – F ie ld w o rk

p lan – A d m in istrat ion o f su rveys – T ra in in g o f f ie ld in vest igato rs – S am p lin g

m eth od s – S am p le s ize d eterm in at ion .

U n it– IV

S ou rce o f D ata – P r im ary – S econ d ary d ata – Q u est ion n aire D esign –T yp es o f

sca les - A tt itu d e m easu rem en t tech n iqu es – S e lect ion o f S tat ist ica l tech n iqu es –

C o rre la t ion – R egression – T im e S er ies A n alys is .

U n it–V

U se o f S P S S an d O th er sta t ist ica l so ftw are – T ab u lat ion o f d ata – A n a lys is o f

d ata – A N O VA – D iscr im in an t A n alys is – Facto r an a lys is – C on jo in t an a lys is –

M u lt id im en sion a l S ca lin g – C lu ster A n alys is .

U n it–V I

R esearch A p p licat ion s – R ep o rt p rep arat ion s –Form at- T yp es-C om p on en ts –

E ssen t ia ls o f good rep o rt – L an gu ages – T ab les – P ictu res an d G rap h s, B ib lio grap h y

- A n n exu re.


1 ) G u p ta S : R esearch M eth od o logy an d S tat ist ica l T ech n iqu es, N ew D elh i, D eep &

D eep P u b licat ion (P ) L td ., 2 0 0 2

2 ) T h ak u r d .: R esearch M eth od o logy in S ocia l S cien ce, N ew D elh i, D eep & D eep

P u b licat ion s (P ) L td ., 1 9 9 8 .

3 ) T r ip ath i P .C .: A T ex tb ook o f R esearch M eth od o logy, N ew D elh i, S u ltan C h an d

& S on s, 2 0 0 2 .

4 ) D avid M . B o je : N arrat ive M eth od s fo r O rgan isat ion a l an d C om m u n icat ion

R esearch , N ew D elh i, S age P u b licat ion , 2 0 0 1 .

5 ) R . D iv ived i: R esearch M eth od s in B eh aviou r S cien ce, N ew D elh i, M acm illan

In d ia L td ., 2 0 0 1 .

6 ) L evin & R u b in : S tat ist ics fo r M an agem en t, N ew D elh i, P ren t ice H all o f In d ia ,

2 0 0 2 .


1 ) J ou rn al o f B u sin ess R esearch .

2 ) J ou rn als : R esearch in B u sin ess an d M an agem en t.

3 ) In tern at ion a l jou rn a l o f B u sin ess In n ovat ion an d R esearch .

4 ) In tern at ion a l jou rn a l o f M an agem en t S cien ces an d B u sin ess R esearch .

5 ) T h e E lectron ic J ou rn a l o f B u sin ess R esearch M eth od .


1 ) h ttp :/ / m an agem en th elp .o rg/ bu sin essresearch / ind ex .htm ?P H P S E SS ID =5 d 4 61

7 9 6 f9 5 ec6 3 7 1 0 0 f7 f2 1 2 eb 8 b 5 3 5

2 ) h ttp :/ / w w w .ftvs .cu n i.cz/ h en d l/ m etod o logie/ in trod u ct ion -to -research -

m eth od s.p d f

3 ) h ttp :/ / sm allb u sin ess.ch ron .com / typ es -b u sin ess-research -m eth od s-

5 7 5 8 2 .h tm l

4 ) h ttp :/ / w w w .sb s.strath .ac.u k / research ers .

annam alai university

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