asia’s fashion jewellery & accessories fair september 2016 website revamp/fair... · asia’s...

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Asia’s Fashion Jewellery &

Accessories Fair –

September 2016

Exhibitor Survey Report

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Survey Summary

Total number of exhibitors 402

Total number of collected onsite survey 291

Onsite survey response rate 72.4% [291/402]

Total number of online survey successfully sent out 393

Total number of collected online survey 26

Online survey response rate 6.6% [26/393]

Total number of collected survey (onsite + online) 317

Overall response rate 78.9% [317/402]

Schedule:

The date of online survey started 26 September 2016

The date of reminder sent 3 October 2016

The date of the closing of the online survey: 10 October 2016

The date of survey data input completed 26 October 2016

The date of submission of the report 4 November 2016

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Exhibitors in Theme Pavilions or Group Pavilions

2016 Number of Respondents: 204

46.6%

18.1%

15.2%

13.2%

3.9%

2.9%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

China Pavilion

Stainless Steel Jewellery Pavilion

Korea Pavilion

India Pavilion

Taiwan Pavilion

Philippines Pavilion

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Nature of Business(es)

87.5%

39.1%

16.3%

10.3%

3.2%

1.6%

1.0%

0.3%

0.3%

0.0%

0.0%

84.3%

49.8%

18.4%

12.0%

3.2%

3.7%

1.4%

0.5%

0.5%

0.9%

0.5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Manufacturer/Supplier

Exporter

Wholesaler

Fashion Jewellery / Accessories Designer

Importer

Retailer

Buying Agent

Department / Chain Store

Related Institute / Association

Mail Order-House / E-Tailer

Publication

2016

2015

2016 Number of Respondents: 312 Number of Respondents: 2172015

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Q1. Is your company a first-time participant in this exhibition?

2016 Number of Respondents: 279 Number of Respondents: 215 2015

11.5%

[32]

88.5% [247]

2016

Yes

No

8.8% [19]

91.2% [196]

2015

Yes

No

Percentage of first-time exhibitors has increased, indicating more new exhibitors.

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Q2. Overall, how would you rate your satisfaction with your

experience at Asia’s Fashion Jewellery & Accessories Fair –

September?(0 = Extremely dissatisfied, 10 = Extremely satisfied)

2016 Number of Respondents: 315Number of Skipped: 2

Number of Respondents: 219Number of Skipped: 1

2015

1.9%

3.5%

3.8%

6.3%

9.8%

16.2%

18.7%

15.9%

14.0%

4.8% 5.1%

2.7%

2.3%

5.5%

13.7%

8.2%

18.3%

12.8%

16.9%

11.4%

3.2%

5.0%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

0 1 2 3 4 5 6 7 8 9 10

2016

2015

Average Rating

2016

5.79Average Rating

2015

5.44

CSAT has increased compared to last year. Around 60% of exhibitors gave a rating 6 or above.

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Q3. How likely would you be to attend Asia’s Fashion Jewellery &

Accessories Fair – September again in the future?(0 = Not at all likely, 10 = Extremely likely)



2015

0.6%1.3%

2.2%

3.5%

4.8%

17.5%

12.1% 13.3%

17.5%

8.9%

18.4%

1.4%

3.2%3.7%

5.9%

5.5%

18.7%

7.8%

13.2%

16.4%

4.6%

19.6%

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

2016

2015

Average Rating

2016

6.92Average Rating

2015

6.52

The Loyalty score has increased in general compared to 2015.

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Q4. How likely are you to recommend Asia’s Fashion Jewellery &

Accessories Fair – September to a friend or colleague?(0 = Not at all likely, 10 = Extremely likely)



2015

3.2%

2.9%

2.6%

5.4%

4.5%

22.4%

11.5% 13.8%

18.9%

5.4%

9.3%

5.1%

2.3%

4.1%

9.7%

4.6%

20.3%

9.2%

15.2%15.7%

3.7%

10.1%

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

2016

2015

Average rating

2016

6.13Average rating

2015

5.81

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Q4.1. How likely are you to recommend Asia’s Fashion Jewellery

& Accessories Fair – September to a friend or colleague?(0 = Not at all likely, 10 = Extremely likely)


Scale# of

respondents

Ratings

Breakdown %

0 10 3.2%

1 9 2.9%

2 8 2.6%

3 17 5.4%

4 14 4.5%

5 70 22.4%

6 36 11.5%

7 43 13.8%

8 59 18.9%

9 17 5.4%

10 29 9.3%

Detractors 52.5%

Passives 32.7%

Promoters 14.7%

NPS -38

NPS recorded -38 in 2016 and -42 in 2015. More people are likely to recommend 9FJ by WOM.

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Q5a. How did you learn about this exhibition?


Number of Respondents: 199 Number of Skipped: 21

2015

The top three channels are “Word of mouth/Referral from industry friend”, “Organiser’s email”, and “Advertisement”. We had sent out more emails (fair enews and AsiaFJA enews) prior the Fair therefore there is a drastic increase of “Organiser’s email”.“Other exhibitions” included FAME CEBU, EPCH India, HKTDC, and other UBM jewellery fairs.In “Others”, respondents specified that they are regular exhibitors and learnt about 9FJ from our agent.“Search engine” and “Social media” are new questions in 2016.

34.7%

32.3%

19.4%

14.9%

11.1%

10.4%

5.6%

3.5%

3.5%

33.7%

22.1%

17.6%

15.6%

11.6%

13.1%

0.0%

0.0%

6.0%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Word of mouth / Referral from industry friend

Organiser’s email

Advertisement

Organiser’s website

Others

Organiser’s printed mail

Search engine

Social media

Other exhibitions

2016

2015

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Number of Respondents: 199 Number of Skipped: 21

2015

Q5a.1. How did you learn about this exhibition?[Based on exhibitors who learnt about the fair from advertisement]

61.0%

41.5%

90.9%

18.2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Trade publications

Mass media

2015

2016

The percentage of mass media has increased because we have placed newspaper advertisement and TV commercial (in MTR stations) alongside with 9JG.

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Q6. My top 3 markets (countries/regions) currently are:


Top 10 of 32

193

58 54 49 44 41 40 40

17 16

0

50

100

150

200

250

The countries and regions not shown on the above chart are: China, Poland, Mexico, Belgium, Brazil, Dubai, Taiwan, Korea, India, Netherlands, Indonesia, Portugal, Saudi Arabia, Thailand, Turkey, Armenia, Austria, Denmark, Finland, Greece, Saudi Arabia, and Libya.

Exhibitors also filled in continents instead of countries, for example, worldwide, North America, South America, South East Asia, and Europe.

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Q7. My target 3 markets (countries/regions) currently are:


Top 10 of 30

117

29 2721 17 15 14 13 13

0

20

40

60

80

100

120

140

USA Australia UK Germany France Japan Spain Italy Russian

Federation

The countries and regions not shown on the above chart are: Canada, China, Brazil, Switzerland, Korea, Dubai, India, Mexico, Norway, South Africa, Iran, Denmark, Austria, Belgium, Greece, Hong Kong, Indonesia, Israel, New Zealand, Portugal, Sweden

Exhibitors also filled in continents instead of countries, for example, worldwide, North America, South America, South East Asia, and Europe.

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Q8. To what extent have your objectives for exhibiting in this

exhibition been achieved?(N/A ; 1 = Did not achieve at all; 5 = Fully achieved)


12.0%

14.7%

13.5%

7.6%

10.9%

9.9%

9.3%

25.7%

16.0%

26.2%

19.2%

20.6%

18.6%

16.0%

38.0%

21.0%

35.0%

36.8%

32.8%

36.8%

34.6%

14.8%

9.7%

13.8%

19.6%

16.6%

22.3%

24.5%

6.0%

2.9%

4.6%

9.2%

6.5%

5.4%

10.5%

3.5%

35.7%

6.9%

7.6%

12.6%

7.0%

5.1%

0% 20% 40% 60% 80% 100%

Find new buyers

Find franchisers partners / agents

Explore new markets

Launch new products

Brand-building

Collect market information

Consolidate contacts with buyers/ business partners

1 2 3 4 5 N/A

The top three objectives for exhibiting in 9FJ are “Consolidate contacts” (35%), “Launch new products” (28.8%), and followed by “Collect market information”(27.7%).

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Q8.1. To what extent have your objectives for exhibiting in this

exhibition been achieved?(N/A ; 1 = Did not achieve at all; 5 = Fully achieved)



2015

Comparison of combining responses of “Rating 4” and “Rating 5”

20.8%

12.6%

18.4%

28.8%

23.1%

27.7%

35.0%

17.7%

5.6%

13.5%

18.1%

14.4%

17.2%

23.4%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Find new buyers

Find franchisers partners / agents

Explore new markets

Launch new products

Brand-building

Collect market information

Consolidate contacts with buyers/ business partners

2015

2016

All objectives are performing better this year. After combing Rating 4 and Rating 5, the top three objectives are “Consolidate contacts”(35%), “Launch new products”(28.8%), and “Collect market information”(27.7%).

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Q9. To what extent are you satisfied with the exhibition in the

following aspects?(N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied)


10.4%

16.3%

9.0%

6.8%

5.7%

7.2%

5.4%

4.1%

6.3%

26.9%

27.4%

18.4%

14.0%

10.3%

15.5%

14.0%

11.4%

12.2%

39.6%

35.9%

35.6%

37.4%

36.6%

34.3%

34.9%

31.8%

32.9%

19.4%

15.6%

27.3%

27.5%

29.0%

30.6%

29.8%

28.2%

33.3%

3.0%

2.6%

8.2%

12.8%

16.8%

10.9%

10.5%

9.4%

12.5%

0.7%

2.2%

1.5%

1.5%

1.5%

1.5%

5.4%

15.1%

2.7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Business opportunities

Visitor traffic

Visitor quality

Pre-show service of organiser

Onsite service of organiser

Facilities and services of the exhibition

centre

Official stand contractor(s)

Official forwarding agent(s)

Move-in and move-out arrangement

1 2 3 4 5 N/A

The top three aspects are “Onsite service of organiser” (45.8%), “Move-in and move-out arrangement” (45.8%), and “Facilities and services of the exhibition centre” (41.5%)The exhibitors are satisfied with our service provided in general.

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Q9.1. To what extent are you satisfied with the exhibition in the

following aspects?(N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied)



2015

22.4%

18.2%

35.5%

40.3%

45.8%

41.5%

40.3%

37.6%

45.8%

19.1%

20.0%

30.3%

43.3%

43.3%

41.2%

37.2%

30.2%

40.5%

0% 10% 20% 30% 40% 50%

Business opportunities

Visitor traffic

Visitor quality

Pre-show service of organiser

Onsite service of organiser

Facilities and services of the exhibition centre

Official stand contractor(s)

Official forwarding agent(s)

Move-in and move-out arrangement

2015

2016


The satisfaction rate has increased in all aspects except for “Visitor traffic” and “pre-show service of organiser”.

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Q10. If you promote your presence at this exhibition with your own

resources via any of the following channels, please indicate how

useful they are.(N/A ; 1 = Not useful at all ; 5 = Extremely useful)


9.4%

4.6%

10.0%

11.3%

9.9%

17.9%

16.2%

12.8%

18.2%

15.8%

27.4%

31.1%

27.0%

22.2%

23.3%

14.2%

27.4%

15.6%

16.3%

17.3%

6.1%

16.2%

8.5%

5.4%

5.0%

25.0%

4.6%

26.1%

26.6%

28.7%

0% 20% 40% 60% 80% 100%

Invite buyers with phone calls

Invite buyers by emails

Invite buyers by mail

Run advertisements prior to the

exhibition

On-site advertising

1 2 3 4 5 N/A

The top three effective promotional channels are “Invitation by emails”(43.6%), then “Invitation by mail”(24.1%), and “Onsite advertising”(22.3%).

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2015

20.3%

43.6%

24.1%

21.7%

22.3%

14.2%

40.7%

16.9%

14.0%

10.8%

0% 10% 20% 30% 40% 50%

Invite buyers with phone calls

Invite buyers by emails

Invite buyers by mail

Run advertisements prior to the exhibition

On-site advertising

2015

2016


Q10.1. If you promote your presence at this exhibition with your

own resources via any of the following channels, please indicate

how useful they are.(N/A ; 1 = Not useful at all ; 5 = Extremely useful)

After combining Rate 4 and Rating 5, the top three promotional channels are “Invitation by emails” (43.6%), “Invitation by mail”(24.1%), and “On-site advertising”(22.3%).

20

Q11. Please select the exhibition(s) that you rate most important

for your company.



2015

61.1%

49.5%

9.5%

3.5%

3.2%

2.5%

2.1%

1.4%

52.0%

30.4%

6.4%

3.2%

2.4%

3.2%

1.6%

0.8%

0% 10% 20% 30% 40% 50% 60% 70%

9FJ

3FJ

Indian Handicrafts & Gifts Fair (February)

Eclat de Mode/ Bijorhca, France (January)

Other exhibitions

Homi Milano, Italy (January) (Formerly names as Macef,

Italy)

Euro Bijoux Collection/ BISUTEX, Spain (September)

Manila F.A.M.E, the Philippines (April)

2016

2015

9FJ is the dominant exhibition in the industry.Other exhibitions included TDC fairs, Global Sources, and Magic, Las Vegas.

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Q12. What are your plans for participating in this exhibition next

year?

2016 Number of Respondents: 278 Number of Respondents: 2022015

75.5%

74.3%

23.4%

22.8%

1.1%

3.0%

0% 20% 40% 60% 80% 100%

2016

2015

Will participate

May participate

Wll not participate

Preferences between booth sizes

[Based on exhibitors who will participate the next edition]

25.5%

66.2%

6.9%

22.2%

69.4%

8.3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Larger booth size Same booth size Smaller booth size

2016

2015

The exhibitors’ plan for participating in 9FJ17 are roughly the same as last year. More exhibitors said they will participate but at the same time more exhibitors are unsure about next year’s plan.

For those who planned to exhibit again in 9FJ17, around 25% of them would want a larger booth. Roughly 66% exhibitors want a same-sized both and 7% of exhibitors want a smaller booth.

asia’s fashion jewellery & accessories fair september 2016 website revamp/fair... · asia’s...

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