september hong kong jewellery & gem fair 2011ubmasiafiles.com/files/jewelleryexh/marcom_website...

September Hong Kong Jewellery & Gem Fair 2011

Exhibitor Survey Report

9JG11 Exhibitor Survey Report 2

Total number of exhibitors 3,459 Total number of collected onsite survey 1,598 [AWE: 608, CEC: 990] Overall onsite survey response rate 46.2% Total number of online survey successfully sent out 3,459 Total number of collected online survey 252 [AWE: 104, CEC: 148] Overall online survey response rate 7.3% Total number of collected survey (onsite + online) 1850 Total response rate 53.5% [1850/3459]

Survey Summary


If you are exhibiting in group/ themed pavilion, please tick:

1%1%1%1%1%

2%3%3%

3%

4%4%4%

8%11%

23%

0% 5% 10% 15% 20% 25%

Gemstones Pavilion

Packaging, Tools & Equipment

Diamonds Pavilion

Pearl Jewellery & Finished Jewellery Pavilion

Silver Jewellery

International Fine Jewellery

Pearls Pavilion

Asian Fine Jewellery

Jewellery Accessories

Designer Avenue

Fine Design Pavilion

Jadeite Gallery

Fine Gem Pavilion

Antique & Vintage Jewellery Pavilion

International Premier Pavilion

[No. of respondent: 666] (By themed pavilion)


Nature of business(es) of exhibitors:

0%

1%

1%

1%

1%

1%

1%

3%

7%

11%

20%

45%

53%

71%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Manufacturer/Supplier

Wholesaler

Exporter

Importer

Retailer

Jewellery Designer

Buying Agent

Gem Laboratory / Gemologist

Jewellery Trade Association

Gift Shop

Department / Chain Store

Mail Order House / E-Tailer

Private Jewellery Collector

Publication

[No. of respondent: 1,724]

Exhibitors tick more than one category.


Are you a first-time participant in this exhibition?

2010

Repeated

90% [1,743]

First Time

10% [184]

2011

First Time, 9%

[162]

Repeated, 91%

[1,610]



How did you learn about this exhibition?

67%62%

24%27%

21%28%

12%12%

8%9%

7%6%

5%5%

4%7%

0% 20% 40% 60% 80%

Regular exhibitor of 9JG

Advertisement

At other UBMA's jewellery

exhibition

Word of mouth

Direct Mail

Website

Electronic promotion

At other exhibition

20102011



How did you learn about this exhibition? (Base: exhibitors who learnt the fair from advertisement)

75% [261]

77% [289]

44% [153]

30% [118]

21% [73]

8% [30]

0% 10% 20% 30% 40% 50% 60% 70% 80%

Trade publications

Mass media

Outdoor advertising

2010

2011

[No. of respondent: 350]


How did you learn about this exhibition? (Base: exhibitors who learnt the fair at other UBM Asia’s Jewellery Exhibitions)

88% [297]

14% [48]

4% [15]

18% [59]

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

June Hong Kong Jewellery &Gem Fair

China International Gold,Jewellery & Gem Fair -

Shanghai

China International Gold,

Jewellery & Gem Fair -Shenzhen

Treasures‧Guangzhou



What is your major product category? If your business involves in more than one category, please indicate.

2% [37]

4% [64]

5% [87]

7% [124]

8% [149]

9% [158]

17% [303]

17% [309]

19% [335]

27% [471]

36% [644]

0% 5% 10% 15% 20% 25% 30% 35% 40%

Jewellery Accessories (AWE)

Jewellery Accessories (CEC)


Jade & Jadeite Jewellery

Loose Pearls

Loose Diamond

Pearls & Gemstones Jewellery

Loose Gemstones

Silver Jewellery

Diamond Jewellery

Finished Jewellery



Which are your current (geographical) markets? [No. of respondent: 1,784]

Apart from Asia, Western Europe is the second major markets for the exhibitors, followed by North America and Hong Kong.

0% 10% 20% 30% 40% 50% 60%

Asia (exclude China & HK)

Western Europe

Hong Kong

North America

Mainland China

Eastern Europe

Middle East

Central & South America

Others:

56%

50%

48%

44%

39%

34%

32%

27%

5%

57%

53%

45%

48%

32%

35%

30%

26%

5% 2010

2011


Which are your new target (geographical) markets?


Obviously, China is the promising market which most exhibitors treat it as new target market. Asia and Western Europe are still important to most of the exhibitors. The result reveals the trends of our customer’s needs.

0% 10% 20% 30% 40% 50%

Mainland China

Asia (exclude China & HK)

Western Europe

Eastern Europe

Hong Kong

Middle East

Central & South America

North America

Others:

49%

42%

34%

33%

29%

28%

28%

27%

6%

45%

39%

37%

34%

28%

29%

28%

30%

5% 2010

2011


To what extent do you think your objectives for exhibiting in this exhibition have been achieved?

2% 19% 27% 19% 34%

5% 38% 43% 12% 1%

7% 40% 30% 8% 14%

5% 33% 43% 16% 4%

10% 53% 26% 7% 5%

7% 52% 28% 8% 6%

6% 37% 28% 9%

0% 20% 40% 60% 80% 100%

Brand-building

Collect market information

Consolidate contacts with

buyers/ business partners

Explore new markets

Launch new products

Look for new buyers

Seek franchisers partners /agents

Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable

20%



To what extent do you think your objectives for exhibiting in this exhibition have been achieved? (comparison of 2010 & 2011: “Fully achieved” + “ Fairly well achieved”)

21%

18%

43%

46%

47%48%

38%38%

63%

61%

59%

56%

43%

43%

0% 10% 20% 30% 40% 50% 60%

Seek franchise partners/agents

Look for new buyers

Launch new products

Explore new markets

Consolidate contacts withbuyers/business partners


Brand-building

2010

2011


To what extent do you think your objectives for exhibiting in this exhibition have been achieved? (comparison of AWE & CEC: “Fully achieved” + “ Fairly well achieved”)

19%

22%39%

46%

35%55%

34%

39%59%

64%

58%58%

40%

44%

0% 10% 20% 30% 40% 50% 60%

Seek franchisers partners / agents

Look for new buyers

Launch new products

Explore new markets

Consolidate contacts with buyers/

business partners


Brand-building

CEC

AWE

No. of respondent for this question in both venues: CEC: 1,246 AWE: 652


In case you also exhibited at the September Hong Kong Jewellery & Gem Fair 2010, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year?

54% of respondents conducted same or more business during the fair; whereas 46% of respondents claimed that less amount of business were conducted in this year’s fair.

Between 0 - 20% more this

year 10% Over 20% more this year

10%

Around the same this year

as last year 34%

Between 0 - 20% less this

year 21%

Over 20% less this year

25%


In case you also exhibited at the September Hong Kong Jewellery & Gem Fair 2010, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year?

10%

14%

10%

15%

34%

32%

21%

18%

25%

21%

0% 5% 10% 15% 20% 25% 30% 35%

Over 20% more this year

Between 0-20% more this year

Around the same this year as

last year

Between 0-20% less this year


2010

2011


Compared with the result of last year, exhibitors collected around the same amount of business during the fair remained stable.


In case you also exhibited at the September Hong Kong Jewellery & Gem Fair 2010, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year? (By Venue)

9%

11%

8%

12%

30%

36%

24%

19%

29%

22%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Over 20% more this year

Between 0-20% more this year

Around the same this year as

last year

Between 0-20% less this year


CEC

AWE

The business results collected in CEC was better than that in AWE. It may due to the bullish growth in the price of raw materials.


In case you also exhibited at the September Hong Kong Jewellery & Gem Fair 2010, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year? (By Product Category)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Finished Jewellery

Pearls & Gemstones Jewellery

Jade & Jadeite Jewellery

Diamond Jewellery

Silver Jewellery

Jewellery Accessories

Loose Diamond

Loose Pearls

Loose Gemstones


23%

21%

25%

20%

25%

26%

17%

14%

19%

16%

35%

39%

38%

36%

36%

32%

19%

23%

29%

55%

42%

40%

37%

44%

40%

42%

64%

63%

52%

29%

More Same Less


The organiser allows selected high nett income consumers entrance to the exhibition. What do you think of this arrangement?

50%

50%

38%

37%

12%

13%

0% 10% 20% 30% 40% 50%

Agree

No opinion

Not agree

2010

2011



The concept of product sectorisation over two venues was introduced in 2009. What is your opinion about this concept?

8%9%

30%29%

43%40%

11%

12%

7%

10%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Very Positive

Positive

Neutral

Negative

Very negative

2010

2011



The concept of product sectorisation over two venues was introduced in 2009. What is your opinion about this concept?

9%

8%

29%

31%

40%

45%

13%

10%

10%

6%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Very Positive

Positive

Neutral

Negative

Very negative

CEC

AWE

No. of respondent for this question in both venues: CEC: 1,227 AWE: 641


As part of this new concept the part of the exhibition in AWE (materials) starts two days before the part of the exhibition in HKCEC (finished jewellery). What would be your preferred order?

34%

30%

11%

14%

19%

24%

36%

32%

0% 5% 10% 15% 20% 25% 30% 35% 40%

No opinion

AWE & CEC starts at

the same time

CEC starts before

AWE

AWE starts before

CEC

2010

2011


Similar results were collected from 2009 and 2010 that the majority of respondents preferred AWE starts before CEC.


24% [156]

41% [421]

11% [71]

11% [114]

14% [92]

22% [233]

52% [340]26% [271]

0% 10% 20% 30% 40% 50% 60%

No opinion

AWE & CEC starts at the

same time

CEC starts before AWE

AWE starts before CEC

CEC

AWE


No. of respondents for this question in both venues: CEC: 1,196 AWE: 599



I) AWE starts before HKCEC

AWE

exhibitors,

56% [340]

CEC

exhibitor,

44% [271]

II) HKCEC starts before AWE

CEC

exhibitor,

72% [233]

AWE

exhibitors,

28% [92]

III) AWE and HKCEC starts at the same time

CEC

exhibitor,

62% [114]

AWE

exhibitors,

38% [71]




IV) No opinion

CEC

exhibitor,

73% [421]

AWE

exhibitors,

27% [156]



To what extent are you satisfied with the exhibition on the following?

7% 57% 4% 32%

12% 70% 3% 15%

9% 72% 4% 15%

10% 73% 3% 13%

11% 69% 4% 17%

14% 72% 3% 12%

13% 72% 2% 12%

6% 58% 5% 31%

5% 43% 10% 43%

0% 20% 40% 60% 80% 100%

Visitor traffic

Visitor quality

Service of our staff pre-show

Service of our staff onsite

Official stand contractor(s)

Official forwarding agent(s)

Move-in and move-out arrangement

Facilities and services of the exhibition centre

Business opportunities

Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all



To what extent are you satisfied with the exhibition on the following? (comparison of 2010 & 2011: “Extremely satisfied” + “Quite satisfied”)

48%44%

64%58%

85%85%

86%86%

80%76%

83%

85%81%

82%82%

80%64%

62%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Visitor traffic

Visitor quality

Service of our staff pre-show

Service of our staff onsite

Official stand contractor(s)

Official forwarding agent(s)

Move-in and move-out arrangement

Facilities and services of the exhibition centre

Business opportunities

20102011


13) Please give an overall rating for your participation in this exhibition (10 = Excellent; 1 = Very poor)

16%

23%

6%

1%

19%

2% 5%

22%

4%2%

0%

5%

10%

15%

20%

25%

30%

35%

40%

10

(excellent)

98765432 1

(very poor)

2011

2010

2011 average rating: 6.16

2010 average rating: 6


Average rating +0.16


How useful are the following free marketing materials / channels provided by the organiser in promoting your

presence at the exhibition?

12% 57% 26% 5%

16% 61% 19% 4%

12% 57% 25% 7%

14% 55% 24% 7%

0% 20% 40% 60% 80% 100%

Special invitation to your VIPbuyers on your behalf

Printed invitation

Listing of your company on

the website of this exhibition

e-Invitation

Extremely satisfied Quite satisfied Not quite useful Not useful at all



How useful are the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition? (comparison of 2010 & 2011: “Extremely useful” + “Quite useful”)

69%

71%

69%

68%

77%

75%

69%

69%

62% 64% 66% 68% 70% 72% 74% 76% 78%

Special invitation to your

VIP buyers on your behalf

Printed invitation

Listing of your company

on the website of this

exhibition

e-Invitation

2010

2011

Same as 2010, most of the respondents found it more useful to list their company on the website of this exhibition. Other three channels showed more or less the same importance to exhibitors, which only +/- 1 or 2 % was recorded.


If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are.

10% 42% 25% 4% 19%

9% 40% 26% 4% 21%

15% 50% 20% 3% 12%

9% 48% 26% 5% 12%

15% 61% 17% 2% 5%

0% 20% 40% 60% 80% 100%

Run advertisements prior to

the exhibition

On-site Advertising

Invite buyers with phone

calls

Invite buyers by mail

Invite buyers by emails

Extremely effective Quite effective Not quite effective Not effective at all Not applicable



If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. (comparison of 2010 & 2011: “Extremely effective” + “Quite effective”)

52%

52%

49%

48%

65%

64%

57%

54%

76%

75%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Run advertisements

prior to the exhibition

On-site Advertising

Invite buyers with

phone calls

Invite buyers by mail

Invite buyers by

emails

2010

2011


How often do you make use of the following marketing

channels to promote your business?

9% 29% 44% 18%

14% 33% 37% 16%

16% 38% 30% 16%

32% 48% 16% 4%

0% 20% 40% 60% 80% 100%

Trade exhibitions

Sales representatives/agents

Professional websites

Professional print publications

All the time Most of the time Seldom Not at all



How often do you make use of the following marketing channels to promote your business? (comparison of 2009 & 2010: “All the time” + “Most of the time”)

80%

82%

54%

53%

47%

50%

38%

40%

0% 20% 40% 60% 80% 100%

Trade exhibitions

Sales

representatives/agents

Professional websites

Professional print

publications

2010

2011

Same in 2009 and 2010, trade exhibitions remained the major marketing channels for the exhibitors to promote their business.


What are your plans for participating in this exhibition next year?

92%

90%

8%

9%

0%

1%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Will participate

May participate

Will not participate

2010

2011


Almost all the respondents will participate in 9JG2011.


What are your plans for participating in this exhibition next year? (Base on those who will participate next year)

78%

70%

19%

27%

3%

3%

0% 10% 20% 30% 40% 50% 60% 70% 80%

A booth same size as

this year

A larger booth

A smaller booth

2010

2011


september hong kong jewellery & gem fair 2011ubmasiafiles.com/files/jewelleryexh/marcom_website...

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