avery-one has an opinion: twitter, same-sex marriage, and the nhl
DESCRIPTION
Presentation given at the 2011 North American Society for the Sociology of Sport (NASSS) Conference in Minneapolis, MN on Thursday, November 3, 2011.The focus of this presentation is on the Twitter reaction to the Sean Avery's Summer 2011 PSA supporting marriage equality, as well as the controversy surrounding Uptown Hockey's "marriage" tweet, and what this means for the perception of the NHL as a homophobic culture.TRANSCRIPT
- 1. Avery-one has an opinion:Twitter, Same-Sex Marriage and the NHL Ann Pegoraro, Laurentian UniversityNaila Jinnah, Queens UniversityNASSS Conference, Minneapolis, MN, 2011
2. About Sean Avery From pest to activist New Yorkers for Marriage Equality(PSA - Summer 2011)NASSS Conference, Minneapolis, MN, 2011 3. Twitter Reaction Timeline Uptown Hockey tweet Backlash from industry and fans In comes Norton Sports Twitter support for Norton/Avery Backtracking attempt by Uptown Mass media coverage (TSN) Avery Silence Avery incident as catalyst NASSS Conference, Minneapolis, MN, 2011 4. Uptown Hockey: SparkNASSS Conference, Minneapolis, MN, 2011 5. Industry BacklashHockey Player Agent Andrew Warren Hockey Player Agent Alec Schell NASSS Conference, Minneapolis, MN, 2011 6. In Comes Norton Sports... and Phoenix Coyotes Player +active Twitter user Paul BissonnetteNASSS Conference, Minneapolis, MN, 2011 7. Just To Clear Things UpNASSS Conference, Minneapolis, MN, 2011 8. Mass Media Coverage National Post: man and woman were created to be married, notman and man or man and horse, you know?- Don Reynolds TSN Radio: NASSS Conference, Minneapolis, MN, 2011 9. Twitter Reaction Timeline Uptown Hockey tweet Backlash from industry and fans In comes Norton Sports Twitter support for Norton/Avery Backtracking attempt by Uptown Mass media coverage Avery Silence Avery incident as catalyst NASSS Conference, Minneapolis, MN, 2011 10. Homophobia in the NHL Culture of silence Hegemonic masculinity Homophobia in lockerrooms, on ice gay, fag: just banter Shower predators Pride & the NHL Brendan/Brian Burke Sopel @ Chicago Pride ParadeNASSS Conference, Minneapolis, MN, 2011 11. Homophobia in pro sport today Not as visible as race Outer vs. Inner NHL: Apparent tolerance of homophobic slurs NBA: Discipline for slurs $100,000 fine: Kobe Bryant Openly gay team president NFL: Less vocal discipline $10,000 fine: Joey Porter NASSS Conference, Minneapolis, MN, 2011 12. One step forward, two steps back Simmonds banana-throwing incident Norton Sports #RacistPig campaign Two weeks later: Fucking Faggot slur NASSS Conference, Minneapolis, MN, 2011 13. Further Directions Did anything change between incidents? Was Avery targeted because of his rights history? Will NHLs dont ask dont tell policy berepealed: in the eyes of fans? in the locker room and on the ice? through firmer NHL discipline? What role will social media and fan pressure play?NASSS Conference, Minneapolis, MN, 2011 14. Questions?Naila Jinnah Ann Pegoraro, PhDMA Candidate, Queens UniversityDirector, SPAD @ Laurentian UniversityRA, Institute for Sport MarketingDirector, Institute for Sport MarketingEmail: [email protected] Email: [email protected]: @nailajTwitter: @LU_SPADSee this presentation again: www.slideshare.net/nailaj