1. BaldwinC52769 Adriana Mercado Kirby Coffey

2. Mission Statement Our mission is to provide a wide range of qualityproducts to our customers. We will accomplish ourmission by assessing our products for adequacy,effectiveness, and efficiency, using innovativetechnology. Through review of the companysprocesses for planning and objective setting and forrisk management, internal control, and governanceover the attainment of these objectives, ouremployees will give constructive input towardimproved processes and operations. We will maintaina dynamic, team oriented environment thatencourages personal and professional growth, andchallenges and rewards our employees for excellingand reaching their full potential. 3. Vision Statement Our vision statement is to provide the highestquality products and services that consistentlymeet customers expectations and ourcompetitors capabilities while continuouslyimproving our manufacturing process. Increase customer awareness by 20 percent forthe next 5 years. Increase customer accessibility by 30 percentwithin the next 5 years. Reduce our emergency loans completely andincrease our profit margin. 4. StrategyThe strategy that we have used over the past 8years has been to constantly change the size,performance, and styles of our products to keepthose products new in our customers eyes. WEonly have a few different products but we workhard to keep these products at a level of qualitythat meets our customers needs. Revising theseproducts and never letting them get outdated. Wenever let our age of revision be more than 2 years.For our industry to be successful in the long runwe are also minimizing our variable costs andraising our contribution margin. 5. What we learned Analyse the market and its competingproducts Create and execute a strategy Coordinate company activities The importance of the balanced scorecard The market has different segments withdifferent expectations. 6. Customer ExpectationOur customers always want perfection,but it is impractical to have perfectproducts. In many cases we had tosettle for great products, but thebetter the products, the higher thecosts. Our task was to give customersgreat products while still making aprofit. 7. Price Expectations Each segment of customers have differentprice expectations. One segment might wantinexpensive products while another, seekingadvanced technology, might be willing to payhigher prices. Customers wanting better technology prefernewer products. The ideal ages for thesemarket segments are generally less than twoyears. Other segments prefer proventechnology. These segments seek olderdesigns. 8. Age expectationsAge plays an important role in the market:Each segment has different ageexpectations, that is, the length of timesince the product was invented or revised.Some customers might want brand-newtechnology while other customers mightprefer proven technology that has been inthe market for a few years. 9. Emergency LoansEmergency Loans are often encountered whenlast years sales forecasts were higher thanactual sales or when the Finance Departmentfailed to raise funds needed for expenditures likecapacity and automation purchases. We willeliminate Emergency loans by using our lastyears sales forecasts and making an exactestimate of the following year sales. 10. TrainingWe will invest as much as possible in training ouremployees in order to increase our productivityand have a lower turnover. This will favor ourcompanys profits. We use the exact complementto ensure that we do not put our employees intoovertime and also make as many products as wecan at the level of quality of our customersdesire. Because we invest so much money intraining our employees, our turnover rates arevery low, in fact, the lowest in the market, onaverage, over the past 8 years. 11. How we plan to enhance yourinvestment over the next 5 years Acquiring the capital needed to expand assets,particularly plant and equipment, in order to be able toraise our production levels and increase our sales. Selecting and monitoring performance measures thatsupport our strategy. Setting accounts payable policy and accounts receivablepolicy to be able to determine the number of daysbetween transactions and payments. Driving the financial structure of the firm and itsrelationship between debt and equity. 12. Thank youWe would like to thank you for the opportunityto work with your company for the past 8years. It has been a wonderful, enrichingexperience, and if you allow us to stay andwork with your company over the course ofthe next 5 years, we guarantee we will not letyou down.