FMCG Packaging Melbourne The term FMCG refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. Hence these are the items that usually sell quickly and for a relatively low price. Since FMCGs/CPGs are easy to dismiss, they still play vital roles in how retail businesses operate. FMCG is probably the most classic case of low margin and high volume business.

Main characteristics of FMCGs:

From the consumers' perspective: o Frequent purchase o Low involvement o Low price

From the marketers' angle:

o High volumes o Low contribution margins o Extensive distribution networks o High stock turnover

Advantages of FMCG packaging:

Cumulative Profits to retailer Cross Merchandising Opportunities Brand Appeal Diversification

We are serving for the goods packaging and providing our customers a wide range of designs. B Brand was born from a desire to deliver big agency process, strategy and creative – with the responsiveness, care and flexibility that only an owner operated design agency can provide. You will get the most experienced and skilled people, at B Brand, working on your brand, providing unrivalled attention, focus and strategic guidance. Our mission is to strive for brilliant outcomes in all that we do.

Why to select B Brand? Because we: - Understand and appreciate the dynamics and complexities of the retail store environment and importantly the consumer shopping process - Adopt a collaborative approach between account service and design to deliver rigorously debated and considered solutions - Like to keep things personal. Relationships are important. We stay with you throughout and won't change people mid project - Deliver only commercially viable solutions and measure design effectiveness in dollars and cents

We are always here to hear from you. For more information contact us at Address: Level 1, Rear 392 Chapel st South Yarra Melbourne VIC 3141 Ph.: +61398242419 Email: alicia@b-branddesign.com.au