BCSC MAY 2016 DIGITAL NEWLETTER VOLUME 20, ISSUE 5

Serving bowling centers in Southern California for more than 50 years

INSIDE THIS ISSUE: BCSC Calendar of Events 2

BCSC Classifieds 2

2016 Xtravaganza! 3

Pepsi Rebate Announcement 4

Clip Room featuring Joy of Pepsi! 4

Partner Profile 5

President’s Perspective 6

Executive Director’s Report 7

Member Profile 8-9

New Center Consulting, Inc. 10-11

BCSC Partners 12-13

Board of Directors 14

LDI 15

Kids Bowl Free 16

Bowl Expo 2016 17

QubicaAMF 18

WPBI 19

Upcoming BPAA Elections: Annual BPAA Meeting scheduled Monday, June 27, 2016, 9 A.M. PT, Mandalay Bay Resort & Casino, Las Vegas, Nevada. At-Large Director Nominees:

Jack McCarthy (Fern Valley Strike & Spare, Louisville, Kentucky)

John Losito (Sun Valley Lanes, Lincoln, Nebraska) Scott McLaughlin (Lucky Strike Lanes, Malone, New

York) Officer Nominees:

Nancy Schenk for President (B & B Bowling Lanes, Fayetteville, North Carolina)

Randy Thompson for Vice President (Plaza Lanes, Des Moines, Iowa)

Jim Decker for Secretary (Double Decker Lanes Rohnert Park, California)

Mark Voight for Treasurer (Community Bowling Centers, Livonia, Michigan)

Happy Memorial Day!

BCSC Calendar of Events

International Bowling Museum & Hall of Fame 2016 XTRAVAGANZA

Dates: June 2 - 5, 2016 Location: Red Rock Casino & Lanes Las Vegas, Nevada

BCSC Classified! Does your center have a lane oiling machine to sell?

Victor Bowl is looking to buy!

Contact Brian Westerman at (760) 241-7396.

Coming this fall. . . BCSC’s FAB 5 Tournament Sponsored

by Classic Products

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ATTENTION!

ALL BCSC MEMBERS!

Clip Room “Joy of Pepsi ”

Your center will receive part of the $1.7 million dollars in rebates. All checks have been mailed so be on the look out for yours!

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They have been in operation for nearly 78 years, and Bill Snoberger has been working with them 33 of those years. Bill describes Murrey International, Inc. as a full service manufacturer. They do it all, modernizing entire centers, from bowling lanes, pinsetter parts, lane condition cleaners – everything a proprietor needs, they supply! They are local, and Johnny on the spot. If you need something right away for your center, you’ve got it! And, if you want to see how they design and make lanes and equipment, you are welcome to visit their location where they manufacture everything right there, on the spot! Proprietors and GMs can take advantage of the two operational full-size bowling lanes with return. As a business owner, you don’t have to imagine the designs and quality of your new center and/or remodel. You can feel, touch and even kick the tires, in this case the lanes, as well as sit on the furniture. As manufacturers, they are known for thinking outside the box in regard to customizing your furniture and wall designs. Murrey International does not pigeon hole people! If someone wants to expand their facili-ty and wants to move fast, Bill can meet with them immediately, tomorrow, ASAP! They are accessible . . . again, on the spot. Murrey’s accessibility is a built-in insurance policy! They can fix, adjust and make changes right there at the center with their very own installation crew. Bill was proud to note that currently they are renovating the beloved Mr. T’s Highland Park Bowl. “We are revamping the space, and turning it around into a great new hangout, that’s in a great eclectic area.” Bill reminds us that “most people, who are members of the bowling industry, know who we are. Bowling proprietors are a small group who know the players they need to work with.” And, all those who

know them, know they do a great job. For Murrey International, it’s all about the needs of the centers. For the 33 years Bill has been there, he has come to know all the players. Now, he’s getting to know their kids!

Anna

Murrey International, Inc.

A well-seasoned friend!

When it comes to industry benchmarks, Murrey International, Inc., is a well-known and trusted business serving Southern California since 1938. Bill Snoberger

President’s Perspective

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After their website research, they found that all centers had no shortage of specials, deals, hours, pricing matrices, league nights, combos, packs, buy-one-get-ones, punch cards and other untold options and oddities they didn’t have the brainpower to absorb. All centers had Cosmic Bowling (or glow-in-the-dark, or Galaxy, or Extreme or Blacklight). They couldn’t remember all the names which were given for the same type of bowling. Some of them had schedules for their Cosmic Bowling. Here’s one:

Monday - Thursday: 9:30 pm - 12:00 am Friday: 6:00 pm - 2 am Saturday: 3:00 pm - 5 pm & 8:30 pm - 2:00 am Sunday: 1:00 pm - 5:00 pm & 8:30 pm - 12:30 am They asked me how they were supposed to commit that to memory. Then they went on about why bowling has to have so many different prices. Here’s a typical pricing structure they found: Monday - Thursday 9am - 5pm $4.00 per game $22.00 per hour Monday - Thursday 5pm - midnight $5.25 per game $33.00 per hour Fridays 9am - 5pm $4.25 per game $23.00 per hour Fridays 5pm - Close $5.75 per game $36.00 per hour Saturdays & Sundays Open - Close $6.00 per game $39.00 per hour They asked me: What time do they close on Fridays, Saturdays & and Sundays? Whenever they want? On Monday - Thursday, are they open past midnight? Why does it cost $0.25 more to bowl on Fridays as opposed to Monday - Thursday. Frankly, I couldn’t answer their questions. They also don’t know how long a game of bowling lasts so how could they choose between a game rate and an hourly rate? I asked them if they know how long a game lasts now that they went bowling. One of my friends said, “All I know is that it varies greatly depending on the number of players and the number of beers.” So, they are learning. If we ask our customers to choose between a game rate or an hourly rate, we better train our staff to educate our customers on how to choose the best value for them. We know we are all guilty of convoluted pricing, but to us it makes sense. It’s a typical peak pricing model. We have to optimize what we can earn when people want to bowl. We just have to figure out how to make easy to understand, but still dynamic. We have had these pricing models for as long as I can remember. Bowling operators understand them perfectly, but obviously, our customers do not. There must be a way to keep it simple, but still ensure we can generate as much revenue as possible. I’m going to have to think about this one. I don’t have all the answers. None of us do, but all of us have some of the answers. If there are puzzles you’d like to solve in our business, please join our Bowling Think Tank aka, The BCSC Board of Directors. We are looking for a few good men and women to join our team. Please call Scott at the BCSC office to volunteer.

Tony

I had some friends and family over last week visiting. None of my guests were bowlers, including my brother and sister. One of my friends brought up that they went bowling last week. They are from NorCal. They said that they visited many bowling centers’ websites and it confused the hell out of them with way too many options and unremarkable promotions.

Executive Director’s Report

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No worries, however. I’ve been checking in with centers across the region and the reports coming back are loud and clear! This is still a GREAT TIME to be in the bowling business. Ahh, good times. The wonderful news about top line revenue coming in strong is all the more reason to take a look around your center and see where you might be able to upgrade and refresh your facility to make it the best it can be. It might be new carpet, fresh menu, a coat of paint. Perhaps this is the time to commit to some capital improvements like new lanes, scoring or even the latest furniture that you were dreaming about. Before you pick up the phone, search for a Website or dig through the pile of literature you’ve collected since the last Bowl Expo, give me a call, here at BCSC HQ. I’ve been able to save some of our centers many thousands of dollars and lots of headaches by referring a vendor or two. Our BCSC partners have pledged to provide special pricing and bonus offers to BCSC members, and it only takes a few minutes or two to provide a contact name and number for you to call or for a vendor to reach out to you. If we don’t have a partner that fits the bill, I will search through my database of vendors and help provide some options for you. No one is ever obligated to follow up, but I can promise that if you do, a BCSC partner or a personal referral will go far in making sure your deal is fair and your service is outstanding! My passion for serving BCSC members goes back a long way, and it remains strong. I hope to be able to serve BCSC members for as long as you’ll have me and my team. As most of you know, it’s very simple to reach me. While I list my office number (818-789-0900), you can always reach me directly via cell (818-370-3270) too. As a medically diagnosed insomniac with slightly compulsive tendencies, all calls will be answered and all reasonable requests satisfied. As you read this newsletter you’ll find at least a half-dozen ways to either make money or save money. Either way, you win. Remember, you may not be able to count on El Nino to help your business, but El Scott-O will be here for you 24-7. Regards, Scott

Adios, El Nino! Hola, El Scott-O!

Greetings, BCSC Members, How was your spring? We all counted on El Nino to show up to the party, but he ditched us. He left us high and … dry.

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In that spirit, BCSC wanted to shine a spotlight on one of our largest member-centers that happens to be located on a military base. U.S. Navy - Admiral Robinson Recreation Center is a 57-thousand-square-foot facility, opened in 1974. It was named after Rear Admiral Rembrandt Robinson who lost his life during the Vietnam War and who the Navy held in high regard. The facility offers the largest bowling center in the entire Navy with 40 lanes, a banquet hall/meeting room that can accommodate up to 300 guests, a game room, pro shop, and for casual dining, they have the Corner Pin Café serving up a strong Americana menu which includes their famous Super Bowler Burger (a real tongue twister)! Dominic DeLuca has been the man making sure everything runs smoothly at the Admiral Robinson Center for 40-plus years. It all started with his dad, Dominic Vincent DeLuca, a decorated Korean War Veteran who received the Purple Heart for injuries sustained during the Chosin Reservoir Battle. Mr. De- Luca senior served 22 years in the United States Marine Corp. When the bowling center at Camp Pendleton opened in 1971, Dominic’s dad was the first person the Navy tapped to manage the facility. He soon in-formed his 15-year-old son at the time, that he would now be working with his father during summer breaks. Little did his dad realize that summer job would set the course of his son’s life. When the Admiral Robinson Center opened in 1974, the Navy hired the young Dominic who was

fresh out of school and sent him back to school to be a mechanic, servicing Brunswick equipment. After training, Dominic worked as Assistant Manager of the Admiral Robinson from 1975 until 1986. After that, he worked at the Naval Hospital for several years. However, in 1992, Dominic returned to the bowling

industry when the Navy hired him back as general manager of the Admiral Robinson Recreation Center. He has been there ever since.

The facility is a goliath center that provides recreation for service men, women and their families at very affordable prices. It is a state-of-the-art bowling center that has a dynamic league business, consisting of 30 leagues filling the center during the day and 40 leagues regularly playing every night. Their open play business is just as strong. Keeping a facility the size of the Admiral Robinson Recreation Center running smoothly and efficiently is no easy task. Clearly he has a great team (probably a small militia) working with him. Still, you have to appreciate the fact that Dominic DeLuca has been the man behind the scenes from the day the facility opened its doors, always wearing that wonderful smile! Anna

Celebrating Summer . . . Remembering our Military!

Memorial Day weekend is here to launch the summer season. Ice cream, vacations, it’s time to chill-lax. Those of us who have grown up with a veteran in the family are also reminded that Memorial Day is when we, as a nation, pause in remembrance of our country’s military service men and women who have paid the ultimate price for our freedom. And, we gladly pay homage to those who stand guard, day and night, in protecting our homeland.

Dominic DeLuca - General Manager

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BCSC PARTNERS

Dippin’ Dots John & Cheryl Hiller 26893 Bouquet Cyn Rd Ste C-119 Santa Clarita, CA 91350 661-510-8348 • 661-857-3274

Supplyworks Larry Zill 5635 Union Pacific Ave Commerce, CA 90022 323-837-4141 Office 818-634-6268 Cell Lzill@supplyworks.com www.supplyworks.com

QubicaAMF Joe Roussin 190 S. Summertree Road Anaheim Hills, CA 92807 714-974-9436 jroussin@qubicaamf.us www.qubicaamf.com

American Consulting Group Eric Martin 27758 Santa Margarita, Ste. #312 MissionViejo, CA 92691 949-452-1840 Office 949-206-0972 Fax

Guardian Eagle Security Inc. Freddy Galal 4311 Wilshire Blvd Ste. 419 Los Angeles, CA 90010 888-990-0002 info@ges.net

Valet-It Parking Services Abby Rasouli 15053 Ventura Blvd Ste 208 Sherman Oaks, CA 91403 855-825-3848 info@valet-it.com

GOLD LEVEL PARTNERS

Enviro-Master Services Steve Vivanco 7054 Gerald Ave Ste A Van Nuys CA, 91406 818-465-8085 laenviromaster@gmail.com

Professional Bowlers Association Janay Haggerty 2152 Ellesmere Loop Roseville, CA 95747 206.654.6003 (w) 206.819.3347 (cell) Janay.Haggerty@PBA.com

New Center Consulting, Inc. Glenn Hartshorn 3258 Aquinas Rochester Hills, MI 48309 248-375-2751 Glenn@newcenterconsulting.com

Gilbert, Kelly, Crowley & Jennett LLP Los Angeles ● San Francisco ● San Diego ● Sacramento Direct: 213.615.7039 Sonia Esteves | SME@gilbertkelly.com www.gilbertkelly.com

BCSC PARNERS, Cont’d

Golfstream Inc. Darren Dummit 1926 East 7th Street Los Angeles, CA 90021 310- 936-3363 darren@playgolfstream.com

Classic Products Corp.

Bob Andrews Account Representative 800-444-0123 (Toll Free) 559-314-5502 (Cell) randrews@classicproducts.com

PJ Rosendahl General Manager ZOT Pinsetter Parts Cell: 303.919.8189 pjrosendahl@zotcolorsplash.com

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useTray.com Peter Kellis 650-521-6253 peter.kellis@useTray.com

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BCSC PARTNERS

Herzog Insurance Agency Bob Herzog 235 Main Street Pleasanton, CA 94566 800-300-1303 info@herzogins.com

Family Amusement Corporation Stephen or Robert Peck 876 N. Vermont Ave. Los Angeles, CA 90029 323-660-8180 info@familyamusement.com www.familyamusement.com

HPSI Hospitality Spencer Gonzalez 1 Ada, Suite 150 Irvine, CA 92618 949-250-4774 spencerg@hpsionline.com

Kids Bowl Free Bruce Davis 239-389-9583 brucetalks@aol.com www.KidsBowlFree.com

Western Bowling Proprietors’ Insurance Larry Linder 1535 E. Shaw Street, Suite 100 Fresno, CA 93710 800-200-9998 Fax 559-227-4461 Larry.Linder@att.net

Western Pacific Bowling Supply Chuck Sager / Lee Haxton 1216 W. Grove Avenue Orange, CA 92865 714-974-1733 chuck@wpbowling.com

Mischel & Company Ken Mischel 432 Bonito Ave Imperial Beach CA 91932 619-423-2001 mischelco@msn.com

Floria Financial Services Vayle Floria 1420 E. Chapman Ave Orange, CA 92866 (714) 742-0820 (Cell) (714) 704-9085 ext.110# (Office) (714) 740-5021 (Fax) vayle@floriafinancial.com www.floriafinancial.com

Pepsi Robert Bustos 27717 Aliso Creek Road Aliso Viejo, CA 92656 949-279-7925 - Cell Robert.bustos@pepsico.com

Murrey International, Inc. Bill Snoberger 14150 S. Figueroa St. Los Angeles, CA 90061 310-532-6091 www.murreyintl.com sales@murreybowling.com

LDI Color ToolBox Doug Vos 6704 Valjean Ave. Van Nuys, CA 91405 Phone (818) 781-8110 Fax (818) 787-5470 www.myldi.com

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Groupon Cameron Linder L.J. Linder & Associates Insurance Services Cell: 559-360-4695 Cameron.Linder@LJLinder.com

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WILL MOSSONTTE Empire Bowl 940 W. Colton Ave. Redlands, CA 92374 P: 909-793-2525 empirebowl44@gmail.com

TONY SANDS President Jewel City Bowl 135 S. Glendale Ave. Glendale, CA 91205 P: 818-243-1188 tony@jewelcitybowl.com STEVE DAVIS Vice President Zodo's - Bowling & Beyond 5925 Calle Real Goleta, CA 93117 P: 805-967-0128 steved@zodos.com

GARY FORMAN Secretary / Treasurer Fountain Bowl 17110 Brookhurst St. Fountain Valley, CA 92708 P: 714-963-7888 gcf@fountainbowl.com DINA FINK Buena Lanes 1788 S. Mesa Verde Ventura, CA 93003 P: 805-677-7770 ext. 304 buenabowler@aol.com

BCSC BOARD OF DIRECTORS

12655 Ventura Blvd.

Studio City, CA 91604

Scott Frager, Executive Director

Phone: 818-789-0900

Fax: 818-783-2874

E-mail: ScottF@socalbowling.com

www.socalbowling.com

Bowling Centers of Southern CA

CRAIG GOODMAN Santa Clarita Lanes 21615 W. Soledad Canyon Rd. Santa Clarita, CA 91350 P: 661-254-0540 craig@santaclaritalanes.com

SCOTT CHAUNCEY Director of Operation Bowlmor-AMF / Brunswick P: 909-240-4789 schauncey@bowlbrunswick.com

CHARLIE KINSTLER Del Rio Lanes 7502 Florence Ave Downey, CA 90240 P: 562-505-5435 cvkljk@aol.com

RON BRISENO Vista Entertainment Center 435 W. Vista Way Vista, CA 92083 P: 760-941-1032 ron@vistaentertainment.com

SCOTT PODDIG Bowlium

4666 Holt Blvd Montclair, CA 91763 P: 909-626-3528 scott@bowlium.com

MICKEY COGAN Gable House Bowl 22501 Hawthorne Blvd. Torrance, CA 90505 P: 310-378-2265

TONY MENDOLA Harley's Simi Bowl 480 E Los Angeles Ave Simi Valley, CA 93065 P: 805-526-4212 Tony@harleysbowl.com

ATTENTION BCSC FAMILY! Kids Bowl Free registrations are off the charts with 30% growth (an increase of 10,000 more kids) and it’s only May! What if we had that kind of growth in our businesses? Currently, we have 23 centers participating with a combined database of more than 400,000 kids, parents names, birthdays and email addresses. This is a prime opportunity to reboot Southern California’s youth programs! By working together as an association, we can launch youth leagues, bumper tournaments, and that’s just the beginning. Let’s do this! First things first. . . Sign up! There’s still time for centers to get on board and distribute cards to schools before they let out for summer break. And perfect timing to send cards out to camps. For more details, contact Scott or Anna at BCSC’s office, 818-789-0900, or email Scott at Scottf@socalbowling.com and we’ll get you started. Easy-peasy!

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