Problem

There is no complete beauty tutorial, products and works/arts

online in Indonesia

What is Beautiplan?

• Curated media based on social network platform for beauty enthusiasts (make up, hairdo, and nail art)

• Social commerce site for beauty products

DENNY SANTOSO• Commerce specialist with large offline and online networks

• 14 years experiences in wellness industry

• 420K+ Twitter Followers, 102K+ Facebook Likes, 8000+ Youtube Subscribers (4x Most Popular Youtube Video)

• Founder DuniaFitnes.com (Yahoo!, Kompas, and Vemale content partner

Why Us?

ZIVANNA LETISHA• Puteri Indonesia 2008

• Miss Universe Favorite 2009 (Online Votes Version)

• News Presenter

• Author of “Buku Pintar Cewek Juara: How to Win Competitions and Be a Princess on Your Own”

SANNY GADDAFI• Software engineer

• Serial entrepreneur specialized in niche social networks

There is no professional beauty website in indonesia

Beauty market is expanding in Indonesia

(around 20% each year)*

*Source: http://www.kemenperin.go.id/artikel/4927/Industri-Kosmetik-Tumbuh-Pesat

E-Commerce is starting to show result in Indonesia

this few years

Why Now?

Beautiplan Concept

User Generated Content Beauty Articles Curated by Administrators

User Generated Content Beauty Photo Works

Product Used Linked Directly from Articles, Reviewed, and Suggested by Fellow Members

Direct Buy Products Reviewed by Users from The Website (Social Commerce)

Product

Articles Photo VideoSocial Interactions Social Interactions Social Interactions

Commerce triggered by social interaction between visitors, blogger and the experts

Beautiplan Structure

Potential Market• Women age 16-40+ (HUGE!)

• Beauty product user

• Make up artist

• Beauty blogger

Q1 2013 Q2 2013 Q3 2013 Q4 2013

Beautiplan Timeline

Project Completion

User&

Brand Aquisition

Event Activation

&Expansion

Get Revenue

Finalize development and assemble team,

integrate with existing brands

Negotiate to add more products from various brands and user aquisition by social media viral

power

Create events, workshop and other

activation to strengthen

Beautiplan brand and

acknowledgment

Start to get profit from various revenue

incomeLaunch an

eCommerce feature, and take commision

User Acquisition

3,000 Graduate Students Every Year

350,000 Alumni

Social MediaWith our 450.000+ followers, our existing social media consist of 61%women, which is our potential market for Beautiplan.com

Our Traffic & Channel

Partnership with Yahoo! SHEPut article, photo and video in Yahoo! She that linked back to Beautiplan.com, this also include the product info.

WebisodeCreate an online competition to inspire everyone that you can have what ever outer beauty that you want.

ADD MORE BRANDS

Brand Partners

•Sponsor / Brand Advertising

•eCommerce

•Workshop

Monetization

Beautiplan.com - A Social Network for Beauty Enthusiasts