best practice methods to improve student engagement

Ge oLabsConnecting People Through Data

BEST PRACTICE METHODS TO IMPROVE STUDENT ENGAGEMENT

Matt LanhamCEO, GeckoLabs

Follow me @mattlanhamFollow us @geckolabsltd

Running digital businesses for 15 years

Worked with small to large companies

True passion for technology

Now founder & CEO of Gecko

Matt Lanham CEO, GeckoLabs

ABOUT USWe build innovative solutions for the higher education sector to increase student engagement.

Started in 2012

Initially solving the issue of managing enquiries generated from the web

After some initial traction, we now fully focus on the Education sector

Now working with 57 prestigious Universities worldwide and a growing team of 15 people

Headquarters in Edinburgh,offices in London & New York

OUR CLIENTS

4 METHODS TO IMPROVE STUDENT ENGAGEMENT

Adopt early

Alwaysbe there

Make itpersonal

Trackeverything

ADOPTEARLY1

Adopt new tools andservices early

ADOPTEARLY

EmbraceEmbrace new tools and platforms at the same time as your demographic

ParticipateDon’t just reserve a seat, be part of the conversation

ExperimentBe audacious, try new things and always keep hustling

PredictMonitor new trends as they come out to help your adoption

POKÉMONGO

21m daily usersIt’s now the biggest US mobile game ever

CaptiveUsers are spending more time on it than Facebook

ALWAYS BE THERE2

You need to be available instantly, anywhere, always.

ALWAYSBE THERE

AVAILABLE INSTANTLYWe’ve become increasingly impatient, and expect instant response, and availability of information.

MULTI DEVICE / PLATFORMWe switch devices an average of 30 times per hour, soensuring that your information is available on any platform isparamount

ARTIFICIAL INTELLIGENCEUsing AI can help you deliver natural experiences such as bots without the human cost, particularly 5pm to 9am.

SKYSCANNERFACEBOOK BOT

Growing sectorThere are now over 11,000 bots on the Facebook platform, which is one of many now embracing bots.

Captive audienceSkyscanner have over 8.5 million likes on Facebook that can use the technology to book flights

https://m.me/skyscanner

MAKE ITPERSONAL3

Make every interaction count and make it personal

MAKE ITPERSONAL

Make it personalUse the name, interest or any other data you captured to offer a more personal experience to your students.

Remember themFollow the context of your previous interacitons with each student. Use it to present relevant content to them.

Keep it humanBe more like Iron Man, and less like Robocop, use technology to enable, not replace

VIDEOTESTIMONIALS

Real peopleHearing from people who’ve been there, and from a similar background is more compelling.

ShareableThese videos make great content for social platforms, especially Snapchat.

BroadcastMany of the social platforms now offer live streaming, and this can be a great way to engage.

TRACKEVERYTHING4

You need to be available instantly, anywhere, always.

TRACKEVERYTHING

BehaviourTrack how students engage with you from the very first moment.

InterestsFollow the interests of your audience tounderstand them better

ROITrack how successful your strategy is and refine quickly.

TrendsMonitor and predict user interests and behaviour in the future

IT IS A CAPITAL MISTAKE TO THEORIZE BEFORE ONE HAS DATA.SHERLOCK HOLMES

A GLIMPSE INTO THE FUTURE

http://hyper-reality.co

If you always do what you’ve always done,you’ll always get what you’ve always gotten.

THANK YOU!

VISIT OUR BOOTH INTHE ATRIUM

Ge oLabsConnecting People Through Data

[email protected]

bit.do/Gecko_BUILA

www.geckolabs.co.uk

@geckolabsltd