brain & heart - sell out industrial&fmcg module

Sell-Out Module(Industrial & FMCG Sector)

THE SELL-‐OUT MODULE ARCHITECTURE

The Sell-‐Out Module is an interface which connects each single na7onal Market Pla)orm to a series of Wholesaler Pla)orms, each run by a single wholesaler which will use it to create and manage challenges and other sell-‐out tools.

Sell-OutModule

Wholesaler’s Local Net







Company B&H MainPlatform

InternationalNetwork

Administrator

Sell-OutModule

Sell-OutModule

Sell-OutModule

Sell-OutModule

Sell-OutModule

Sell-OutModule

Sell-OutModule

Sell-OutModule

Sell-OutModule

MarketPlatform

MarketPlatform

MarketPlatform

MarketPlatform

MarketPlatform

MarketPlatform

MarketPlatform

MarketPlatform

MarketPlatform

MarketPlatform

WholesalerPlatform

WholesalerPlatform

Wholesaler Platform

Wholesaler Platform

WholesalerPlatform

Wholesaler Platform

Wholesaler Platform

National MarketAdministrator










OPPORTUNITIES FOR THE WHOLESALER

Increase Sales

Optimize human resources

Fiscal benefits onawards

OPPORTUNITIES FOR THE COMPANY

Control on Sell-‐Out

Motivate wholesalers to achieve their goals

Increase sales

MANAGEBLE ACTIVITIES ON LOCAL NETWORK

✓ Sales Contests

✓ Point-‐collected Award Catalog

✓ Promotional & Motivational Communication

✓ Sales Contests


✓ Promotional Communication

✓ Sales Contests



WholesalerWholesalerPlatform

Salesmen Retailers Installers

MANAGEBLE ACTIVITIES ON END CUSTOMER

Customer


✓ Sales Promotion

✓ Point Of Sale Events

WholesalerWholesalerPlatform

THE WEBSITEA S S E E N B Y T H E U S E R

LOG-‐IN PAGE

Space intended for Wholesaler’s logo

Login with User ID e Password

L'utente può entrare anche dal sito aziendale tramite link: se ha già effeXuato il login sul sito dell’azienda, non dovrà ripeterlo

Lo spazio centrale è disponibile per slideshow, video o animazioni

Space intended for product brands

Login with User ID e Password

The user can also enter via link from company website: if he has already logged in the company website, he will not have to repeat it

The central space is available for slideshows, videos or animaQons

HOME PAGENews secQon with images or PDF aXachments: it may contain end user custom news

Space intended for slideshow or graphic banner

Space intended for slideshow

Space for the presentaQon of awards with text, images or video

The pla]orm can handle up to 30 simultaneous sales challenges for each cluster (here are shown two campaigns)

Personal welcome

Section which shows the performance of the campaigns: scores, rankings and graphical indicators showing the goals alignment. This section is constant on all pages.

ACCOUNT STATEMENT: GOALS & ACTUALS

IdenQficaQon of campaign

This secQon simultaneously monitors multiple campaigns

Possible addiQonal "Bonus"points

A filmed company manager (or alternaQvely an actor) presents the goals

Goal Actual Percentage of achievement or total accumulated points

RANKINGS

User's posiQon in the ranking

ParQcipants in winning posiQon

Chasing parQcipants,the user is highlighted in blue

All results are automaQcally updated in real Qme

The rankings can be expressed in points, volumes or percentages of achievement and can mask the names of the other parQcipants

AWARDS GALLERY: JOURNEYS AND SINGLE GIFTS

The award journeys are presented with photos and videos

The winners of the journeys take advantage of the pla]orm for everything concerning their departure: registraQon, program updaQngs, informaQon about the desQnaQon, reporQng any allergies, diets, special needs, etc.

AWARDS GALLERY: GIFT CATALOGUEGif and fancy goods are presented in a catalog. The selecQon can be by theme or value

At the end of the campaign, the parQcipant can apply for the awards, purchasing them with collected points, with the simple system of e-‐commerce

A filmed presenter illustrates all funcQons of the online catalog

MULTI-‐STANDARD ACESSIBILITY

The site is fully accessible via PC

tablet

or smartphone

BACK OFFICETHE ADMINISTRATOR’S MANAGEMENT

CONTENT MANAGEMENT SYSTEM

The Wholesaler is able to independently manage the pla/orm very easily and in real 5me. In detail, the Wholesaler is able to autonomously create and edit:

✓customiza5on with his own brand

✓loading of master data

✓crea5on of the clusters

✓choice of formulas of regula5ons (among preloaded formulas)

✓loading of sales actuals

✓loading of mul5media content: photos and video

✓news and posts

✓handling of governement’s approvals

The control panel of the platform is easy to use without any computer skills and is accessible by all popular browsers (Explorer, Firefox, Chrome and Safari), even through tablets and smartphones.

STARTING HIS OWN SITEThe Wholesaler can:

1. define the name of the site’s domain

2. upload his logo and product brands

7. display trend charts for immediate understanding

6. check the performances of acQve campaigns on the subnetwork

3. load the master data

4. add or cancel users

5. create clusters

CREATING A CHALLENGE -‐ STEP 1: THE STRUCTURE OF CAMPAIGNThe Wholesaler can:

create a challenge in 4 simple steps:

4. enter a challenge descripQon text

1. choose from 2 types of challenge:1. "POINTS COLLECTION" (with awards catalog)2. "RANKING" (with prizes for the best performers)

2. choose dates for the beginning and the end of the challenge

3. select the unit system: Euro, pieces or others

STEP 2: DEFINING PARTICIPANTSThe Wholesaler can:

1. display the master data and the subdivision of the clusters

2. select the clusters or individual users parQcipaQng in the campaign

STEP 3/A: "RANKING" CHALLENGEThe Wholesaler can:

2. define the awards according to the ranking posiQon

1. choose the number of winners for each contest or cluster

STEP 3/B: "CATALOGUE" CHALLENGEThe Wholesaler can:

1. include awards in catalog:• trips• gifs• shopping vouchers• discount coupons

Awards may alse be selected from a Master Catalog managed by the provider of Brain & Heart which manages the shipping of request prizes and any replacements

STEP 4: DETERMINING THE FORMULAThe Wholesaler can:

2. customize the formula by sepng only 2 parameters:X = € soldY = points

3. use the advanced formula which allows you to customize the formula with 5 variables, adding a threshold on the target, on the actual, score mulQpliers and post-‐threshold steps

1. choose the formula among various preloaded formulas

LOADING SALES DATA E MANAGING CHALLENGEThe Wholesaler can:

2. add at any Qme to a challenge a spot campaign (eg, on a product, a brand or a season) with bonuses in points

4. load the periodic actuals, by uploading a single Excel file. Data can also be loaded automaQcally by the system that picks them up during the night from the company's CRM.

1. view, control and manage all the challenges, both acQve and closed

3. manage the governement’s approvals through the system

MANAGING PHOTOSThe Wholesaler can:

upload photos of any standards and dimensions, the system will automaQcally normalize them

1. upload photos, for an immediate use on the site, or to aXach them to messages to be sent to his network or his customers

MANAGING VIDEOThe Wholesaler can:

upload clips of any standards and dimensions, the system will automaQcally normalize them

1. upload videos, for an immediate use on the site, or to aXach them to messages to be sent to his network or his customers

2. create a movie shooQng himself with a smartphone and publishing it on the site

MANAGING NEWSThe Wholesaler can:

3. publish the news on the homepage and / or post it on social networks (Facebook, TwiXer, Linkedin, etc.)

1. send an SMS to the whole target or only to a selected part of the users; Sms on credit

2. send a classical email or with default graphics

MANAGING MESSAGESThe Wholesaler can:

2. automaQcally send a default email which alerts on updates of the scores on the specified days

1. automaQcally send a default email to users that do not connect to the portal for X days

TECHNICALS P E C I F I C A T I O N S

ACCESSIBILITY

The web pla/orm is fully accessible either via PC, smartphone or tablet with the following specifica5ons:

✓portal developed in HTML5 and responsive design for mul5-‐device usability and orienta5on (desktop, tablet, smartphone). The responsive design allows a smooth adapta5on and compa5ble with all pla/orms, especially Android and iOS

✓housing on distributed cloud servers encrypted SSL 256 to ensure the highest level of up5me and security of data processed

✓using cookies is not necessary (the pla/orm manages the correct opera5on of all processes, even with cookies disabled).

MAIN FEATURES

✓Applica5on ASP (Applica5on Service Provider) mode immediately online without installa5on or configura5on

✓Server in hos5ng or housing at the Giumelli Incen5ve Data Center Incen5ve

✓Bandwidth with high reliability and connec5vity

✓64 bit Applica5on

✓HTML5 Ready

✓Windows server

✓Mul5 CPU Xeon server

✓Hight Performance & Redundant database system

✓24/7 site monitor

✓Worldwide Charset and readability

TECHNICAL DETAILS

All data is stored and managed by a rela5onal database to 64-‐bit mul5-‐dimensional matrix form, so you can store and manage informa5on of any level of complexity.

Due to the geographical spread of the portal, interna5onal charset solu5ons are adopted yo allow you to store and manage Cyrillic and La5n characters.

All procedures and calcula5on func5ons are performed by dedicated library built into rela5onal database. This ensures a quick and accurate processing performance.

The content is delivered in HTML, ASP, PHP, FLASH and HTML5 thus ensuring a cross-‐pla/orm and cross-‐device visualiza5on.

The videos are op5mized for transmission over slow connec5ons, thus ensuring op5mal use.

brain & heart - sell out industrial&fmcg module

Documents

user id e passwordthe

simultaneous sales challenges

sellout tools

company website

end user custom newsspace

single wholesaler

selloutmotivate wholesalers

wholesalers logologin