branding yourself
DESCRIPTION
A quick guide on how you can define and maximize the potential of social networks for professional purposes.TRANSCRIPT
![Page 1: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/1.jpg)
Branding Yourself Yes, you!
Julia Cantor Sr. Digital Publicist, Digital Innovation Group Engauge Twitter: @juliacantor
![Page 2: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/2.jpg)
“Personal branding is not an option. �It is crucial to success.”��Mitch Joel, author of Six Pixels of Separation, �President of Twist Image
![Page 3: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/3.jpg)
Social media provides great opportunities for personal branding.
So let’s get started.
![Page 4: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/4.jpg)
True or false? People just use LinkedIn to find jobs.
LinkedIn is just an online resume.
![Page 5: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/5.jpg)
False.
![Page 6: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/6.jpg)
Use LinkedIn to leverage your personal brand
• Create a detailed profile – How do you want people
to find you? (Include these words! Add them to your headline, current work experience, summary, or your specialties)
• Ask for recommendations • Stream applications into your
profile – Examples:
• WordPress (blog) • E-Bookshelf • Slideshare
![Page 7: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/7.jpg)
Use LinkedIn to leverage your personal brand
• Join groups and participate in discussions – Check out the Groups
Directory – Examples: SNHU
Community, Linked Manchester
• Post status messages related to your industry and interests – Add comments – Link to interesting blog
posts
![Page 8: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/8.jpg)
Don’t forget Update profile regularly
– Education – New responsibilities – Awards – New student or professional
association memberships – New connections
• Classmates • Colleagues • Networking contacts … these all add to your personal
brand, as well as SEO.
![Page 9: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/9.jpg)
Finish the sentence… Twitter is for _____________.
![Page 10: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/10.jpg)
So what will you tweet about? Hint: think about your personal brand.
![Page 11: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/11.jpg)
Twitter is a cocktail party • Remember Twitter is a conversation • Focus on making genuine connections • Tweet, retweet, @reply, DM • Be timely & maintain consistency • Keep up with the changing etiquette • Produce interesting content
– Consider: • What will people want to read? • Will people want to connect
with you? • Will they find your tweets
valuable?
![Page 12: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/12.jpg)
Be the best version of yourself {and this won’t happen}
oops.
![Page 13: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/13.jpg)
This might be the one exception. {still, don’t let this happen.}
Red Cross blog
![Page 14: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/14.jpg)
Facebook What do you want your face to say?
Would your grandmother disapprove?
![Page 15: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/15.jpg)
Event sites • Learn about
upcoming events • Research
networking contacts • Merge online and
offline personality
![Page 16: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/16.jpg)
Tweetchats • Connect with
likeminded individuals
• Connect with industry leaders
• Pop in during good convos, pop out during those that don’t interest you
#Blogchat (@MackCollier) #journchat (@Prsarahevans) #4sqchat (4SqIndy) #pr20chat (@jgoldsborough, @prtini) #foodchat (@foodchat) #LeadershipChat (@LisaPetrilli) #LinkedInChat (@LinkedInExpert) #GenYchat (@WriterChanelle) #u30pro (@u30pro, @davidspinks,
@cubanaLAF)
![Page 17: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/17.jpg)
Niche Interest Social Sites
![Page 18: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/18.jpg)
Last but not least… Google+
• Google doesn’t index Facebook or Twitter • Google indexes everything on Google+ • Bottom line: It can’t be ignored. It’s Google.
![Page 19: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/19.jpg)
If you do 3 things after this presentation…
• Develop or continue to develop your professional profile on LinkedIn.
• Find 1 event that is happening in the next 3 months in your field and go to it. The only way to “learn” how to network is to actually do it.
• Google yourself. Assess likes/dislikes. Build your Google+ profile.
![Page 20: Branding Yourself](https://reader033.vdocuments.net/reader033/viewer/2022052822/554cdd32b4c905d6488b50ac/html5/thumbnails/20.jpg)
Is that it? Of course not.
Contact me for more.
Julia Cantor
Twitter: @juliacantor Email: [email protected]