branding yourself online & social media movements
DESCRIPTION
Presentation slides from the Google Online Marketing Bootcamp in Burlington, VT 2007TRANSCRIPT
Branding Yourself Online & Social Media Movements
Daniel Schutzmith
Who Am I?
www.graphicdefine.org
School of VISUAL ARTS
209 East 23 Street, New York, NY 10010-3994 Tel 212.XXX.XXXX Fax 212.XXX.XXXX www.schoolofvisualarts.edu
School of VISUAL ARTS
209 East 23 Street, New York, NY 10010-3994 Tel 212.XXX.XXXX Fax 212.XXX.XXXX www.schoolofvisualarts.edu
What isOnline Visibility?
The way that a person or entity is perceived via the internet.
What is Online Visibility?
Cons of Online
Visibility
No Filter
Cons of Online Visibility
Increased Exposure
Cons of Online Visibility
Mistakes are Magnified
Cons of Online Visibility
Constantly Evolving
Cons of Online Visibility
Pandora’s Box
Cons of Online Visibility
Pros of Online
Visibility
Supports Marketing
Efforts
Pros of Online Visibility
Increases Market Share
Pros of Online Visibility
AttractsTalent
Pros of Online Visibility
Connects with Customers
Pros of Online Visibility
Builds Relationships
Pros of Online Visibility
Overall, Generates
New Business
Pros of Online Visibility
Building a Personality
1. DefineBuilding a Personality
1. Define2. Design
Building a Personality
1. Define2. Design3. Develop
Building a Personality
1. Define2. Design3. Develop4. Deploy
Building a Personality
Worksheet:Building a Personality
Building a Personality
Implementing the Personality
IdentifiableIcon / Logo
Implementing the Personality
DanielSchutzsmithDeveloper/Designer Extraordinaire
Mantra
Implementing the Personality
“Helping creatives understand the fundamentals of business”
“Develop socially-conscious websites,
products and services that improve the world”
Collateral
Implementing the Personality
Collateral
Implementing the Personality
Implementing the Personality
Collateral
Implementing the Personality
Collateral
Implementing the Personality
Blog
Implementing the Personality
SocialNetwork Profiles
Implementing the Personality
SocialNetwork Profiles
Implementing the Personality
Implementing the Personality
Forums
Implementing the Personality
Forums
Implementing the Personality
E-zine
Implementing the Personality
Personal Sites
Implementing the Personality
Personal Sites
Implementing the Personality
Comments
Implementing the Personality
Implementing the Personality
Most Importantly...
HAVE FUN!