Branding Yourself in a Changing Journalism Landscape

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Post on 16-Apr-2017

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  • BRANDING YOURSELFin a changing journalism landscape

  • @ToTheVictor @ItsRobynWithaY

  • NO LONGER JUST AN ON-AIR ISSUE

  • WHATS BRANDING, ANYWAY?

    informing others who you are, what you do

    HINT: its not about your media outlet(its about YOU!)

  • ARE YOU OWNING IT?claim your social media profiles

    use same name/photo as much as can!

  • POST ABOUT YOUR WORKfew sentences, then link.

  • MENTIONS

  • TIME MANAGEMENT TIPspend 15 mins. each morning checking

  • @JohnBerman| CNN Anchor

  • @AshleeEats | AshleeEats.com

  • A good brand starts with quality work. Branding is not a substitute for quality, but a way to ensure you get credit

    for your good work.

  • GOOGLE YOURSELF

    Do not underestimate the power of LinkedIn

    (with keywords a prospective employer might use)

  • I IMMEDIATELY REGRET THIS DECISION -- Ron Burgundy

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