Branding Yourself in a Changing Journalism Landscape

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Post on 16-Apr-2017



Leadership & Management

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<ul><li><p>BRANDING YOURSELFin a changing journalism landscape</p></li><li><p>@ToTheVictor @ItsRobynWithaY</p></li><li><p>NO LONGER JUST AN ON-AIR ISSUE</p></li><li><p>WHATS BRANDING, ANYWAY?</p><p>informing others who you are, what you do</p><p>HINT: its not about your media outlet(its about YOU!)</p></li><li><p>ARE YOU OWNING IT?claim your social media profiles</p><p>use same name/photo as much as can!</p></li><li><p>POST ABOUT YOUR WORKfew sentences, then link.</p></li><li><p>MENTIONS</p></li><li><p>TIME MANAGEMENT TIPspend 15 mins. each morning checking</p></li><li><p>@JohnBerman| CNN Anchor</p></li><li><p> @AshleeEats |</p></li><li><p>A good brand starts with quality work. Branding is not a substitute for quality, but a way to ensure you get credit </p><p>for your good work. </p></li><li><p>GOOGLE YOURSELF</p><p>Do not underestimate the power of LinkedIn</p><p>(with keywords a prospective employer might use)</p></li><li><p>I IMMEDIATELY REGRET THIS DECISION -- Ron Burgundy</p></li></ul>