branding yourself in a changing journalism landscape
Post on 16-Apr-2017
Embed Size (px)
BRANDING YOURSELFin a changing journalism landscape
NO LONGER JUST AN ON-AIR ISSUE
WHATS BRANDING, ANYWAY?
informing others who you are, what you do
HINT: its not about your media outlet(its about YOU!)
ARE YOU OWNING IT?claim your social media profiles
use same name/photo as much as can!
POST ABOUT YOUR WORKfew sentences, then link.
TIME MANAGEMENT TIPspend 15 mins. each morning checking
@JohnBerman| CNN Anchor
@AshleeEats | AshleeEats.com
A good brand starts with quality work. Branding is not a substitute for quality, but a way to ensure you get credit
for your good work.
Do not underestimate the power of LinkedIn
(with keywords a prospective employer might use)
I IMMEDIATELY REGRET THIS DECISION -- Ron Burgundy