BRANDING YOURSELFin a changing journalism landscape

@ToTheVictor @ItsRobynWithaY

NO LONGER JUST AN ‘ON-AIR’ ISSUE

WHAT’S BRANDING, ANYWAY?

informing others who you are, what you do

HINT: it’s not about your media outlet(it’s about YOU!)

ARE YOU OWNING IT?claim your social media profiles

use same name/photo as much as can!

POST ABOUT YOUR WORKfew sentences, then link.

MENTIONS

TIME MANAGEMENT TIPspend 15 mins. each morning checking

@JohnBerman| CNN Anchor

@AshleeEats | AshleeEats.com

A good brand starts with quality work. Branding is not a substitute for quality, but a way to ensure you get credit

for your good work.

GOOGLE YOURSELF

Do not underestimate the power of LinkedIn

(with keywords a prospective employer might use)

I IMMEDIATELY REGRET THIS DECISION -- Ron Burgundy