bringing consumers in the boardroom
Post on 22-Oct-2014
3.349 views
DESCRIPTION
InSites builds over 100 private online research communities a year for global clients like Heinz, Unilever, Danone, Philips, Vodafone, Heineken, Red Bull and many more.TRANSCRIPT
![Page 1: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/1.jpg)
1InSites Consulting beliefs - © 2010
[client logo][client logo]
© In
Site
s Con
sulti
ng
Bringing Consumers in the BoardroomTom De Ruyck, Head of Research Communities, InSites Consulting
@tomderuyck#mroc
![Page 2: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/2.jpg)
© In
Site
s C
onsu
lting
I Unilever I Kraft I Danone
I Heinz I MSN I VMMa
I ING I Vodafone
Communities at the core of new generation researchAlways-on research with consumers acting as part-time marketers
![Page 3: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/3.jpg)
© In
Site
s C
onsu
lting
An experience for participants, delivering great insightsStill... the research technique is just a means to an end
![Page 4: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/4.jpg)
© In
Site
s C
onsu
lting
Great research should take the company forwardAnd bring ‘change’ in the hearts, minds and actions of employees
![Page 5: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/5.jpg)
© In
Site
s C
onsu
lting
Are we ready to really engage an internal audience?And in what way do we need to adapt our toolkit and skillset?
![Page 6: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/6.jpg)
6InSites corporate presentation
[client logo][client logo]
© In
Site
s C
onsu
lting
Real engagement: difficult to realize......in a world of information overload
![Page 7: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/7.jpg)
7InSites corporate presentation
[client logo][client logo]
© In
Site
s C
onsu
lting
Real engagement: difficult to realize......in a world where it’s a challenge to grasp attention during debriefs
![Page 8: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/8.jpg)
8InSites corporate presentation
[client logo][client logo]
© In
Site
s C
onsu
lting
DNA of impactful researchInspiring, makes you engage with the consumer world & is worth sharing
![Page 9: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/9.jpg)
© In
Site
s C
onsu
lting
Making it an experience = key
![Page 10: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/10.jpg)
© In
Site
s C
onsu
lting
We believe in a ‘staged approach’ to bring ‘change’Engage, inspire, activate and make ‘change’ happen by doing so!
![Page 11: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/11.jpg)
© In
Site
s C
onsu
lting
#1: creating engagement
![Page 12: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/12.jpg)
12InSites Consulting beliefs - © 2010
[client logo][client logo]
© In
Site
s Con
sulti
ng
Go for a natural-born community ambassadorHe or she is the real driving force behind the project at the client side
![Page 13: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/13.jpg)
13InSites Consulting beliefs - © 2010
[client logo][client logo]
© In
Site
s Con
sulti
ng
Take your time for a project kick-offMake sure you everyone understands the real challenges
![Page 14: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/14.jpg)
14InSites Consulting beliefs - © 2010
[client logo][client logo]
© In
Site
s Con
sulti
ng
If needed change jobs To really make sure you understand the day-to-day challenges
![Page 15: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/15.jpg)
15InSites Consulting beliefs - © 2010
[client logo][client logo]
© In
Site
s Con
sulti
ng
Engage company employees with the consumer worldLet them discover their own ‘information gaps’, make them curious for what’s next
![Page 16: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/16.jpg)
16InSites Consulting beliefs - © 2010
[client logo][client logo]
© In
Site
s Con
sulti
ng
Make them as excited and curious as you areFeeling the excitement of participants/customers will make them enthousiast too
![Page 17: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/17.jpg)
17InSites Consulting beliefs - © 2010
[client logo][client logo]
© In
Site
s Con
sulti
ng
#2: inspiring employees
![Page 18: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/18.jpg)
18InSites Consulting beliefs - © 2010
[client logo][client logo]
© In
Site
s Con
sulti
ng
Let them be inspired by consumers directlyMake sure reseach users log-on to the community platform as much as possible
![Page 19: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/19.jpg)
19InSites Consulting beliefs - © 2010
[client logo][client logo]
© In
Site
s Con
sulti
ng
Keep them engaged & deliver sparks of inspirationVia posters, short movies, news websites, Twitter/Facebook and meet-up’s
![Page 20: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/20.jpg)
20InSites Consulting beliefs - © 2010
[client logo][client logo]
© In
Site
s Con
sulti
ng
Reward engagement... People like to be praised, no?
![Page 21: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/21.jpg)
21InSites Consulting beliefs - © 2010
[client logo][client logo]
© In
Site
s Con
sulti
ng
#3: activating employees
![Page 22: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/22.jpg)
22InSites Consulting beliefs - © 2010
[client logo][client logo]
© In
Site
s Con
sulti
ng
Go beyond the 30 min debriefDo not just present... Engage, inspire and create actions together!
![Page 23: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/23.jpg)
23InSites Consulting beliefs - © 2010
[client logo][client logo]
© In
Site
s Con
sulti
ng
Bring the consumers into the boardroomAnd you can take that rather literally if you like...
![Page 24: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/24.jpg)
24InSites Consulting beliefs - © 2010
[client logo][client logo]
© In
Site
s Con
sulti
ng
Make your debrief interactive......fun and challenging for the audience: e.g. organize a consumer quiz!
![Page 25: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/25.jpg)
25InSites Consulting beliefs - © 2010
[client logo][client logo]
© In
Site
s Con
sulti
ng
Brainstorm and work together!And move from results to actions...
![Page 26: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/26.jpg)
26InSites Consulting beliefs - © 2010
[client logo][client logo]
© In
Site
s Con
sulti
ng
Don’t leave the audience with resultsGive them something ‘to do’...
![Page 27: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/27.jpg)
27InSites Consulting beliefs - © 2010
[client logo][client logo]
© In
Site
s Con
sulti
ng
Ready to create engaging experiences that inspire and
are worth sharing ?
![Page 28: Bringing Consumers in the Boardroom](https://reader035.vdocuments.net/reader035/viewer/2022081412/54474b53b1af9f0b098b4615/html5/thumbnails/28.jpg)
We believe ...in connected research
Everything we do is aimed at enhancing intimacybetween you, your market and us.
Yes we will !Yes we can!
@tomderuyck