Campaign Merchandise and Brief Notes

Hannah Woollaston

T-Shirts

These are the T Shirts I created as part of my campaign merchandise, when looking back at my audience research questionnaire I saw that my target audience was half men and half women. And in order to appeal to both I decided to created t-shirts for both. This particular design will help to get my organisation out there as it clearly shows the name and logo. By creating ones for both men and women this will also help to raise awareness for my campaign and organisation as a lot of people will see the t-shirts. I have also made the t-shirts available in different colours to help appeal to my target audience.

NotebookThis is my second piece of my merchandise; a notebook.

I like this and I think it will be successful in appealing to the younger end of my target audience because of two reasons, it will be useful to them as their age group is likely to be in college/uni (as I found out from my campaign/audience research survey, the second reason I think it will appeal to them is because of the pattern, it is quite eye catching and fun and would appeal to younger age groups because of this. This piece of merch also features my main logo as I thought this would be the most effective way of getting my brand out there and recognisable, therefore making us more successful as a charity.

Phone Cases

This is my final piece of merchandise I created: phone cases. I created them again, using my logo as I think it works well and makes my merch have a similar (recognisable) style- like my posters do. I made them neutral colours as I think it fits my campaign well, with it being all about rainforests.