case study for benetton (webmis) - key management … mis project title web mis for marketing client...

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Web MIS Project Title Web MIS for Marketing Client Benetton, India (Fashion Apparel) Technologies .NET using ASP.NET & C#. SQL Server used as RDBMS. Browser based. Web services for data export & import Architecture n-tier with separate layers for presentation, business logic, data access & database API Overview Benetton is a leading player in the fashion garments sector in India. It operates a large number of franchisee run shops. It also has a number of company owned ships. Its sales people are constantly in the market capturing the feedback on sales & requirements of the various shops. The main inputs required by them are the stock levels in various shops / warehouse and the actual sales figures of the shops. The objective of this project was to develop a software that will allow the management & the marketing (field staff) to manage the sales more effectively & profitably, while providing the required level of data analysis & manipulation capability to the end-users. The marketing staff at the head office plans the range and decides the price revisions. The style master is uploaded by the marketing/IT staff on a need basis. Benetton has a warehouse in Delhi. The receipts at the warehouse & the dispatches to various shops are entered into the systems there. The warehouse staff upload the daily receipts & dispatch data on the web. Copyright © KMG Infotech (Pvt) Limited, India. All Rights Reserved. www.kmgin.com The system enables the shops to upload the daily data on the internet – while ensuring that no major change is required in the existing software running in the shops. Two web services have been developed. One of them extracts the data from the POS installed at the shops and uploads the data at the FTP locations. The second one polls the FTP locations, validates the data and imports it into the main reporting engine. A web-site like interface enables the marketing staff to log from anywhere (even cyber-cafes) and view the latest reports. These reports can be viewed on-screen, printed and exported to PDF / Excel formats. Even the underlying data can be exported.

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Page 1: case study for benetton (webmis) - Key Management … MIS Project Title Web MIS for Marketing Client Benetton, India (Fashion Apparel) Technologies .NET using ASP.NET & C#. SQL Server

Web MIS

Copyright ©

Overview Benetton is a leading player in the fashion garments sector in India. It operates a large number of franchisee run shops. It also has a number of company owned ships. Its sales people are constantly in the market capturing the feedback on sales & requirements of the various shops. The main inputs required by them are the stock levels in various shops / warehouse and the actual sales figures of the shops. The objective of this project was to develop a software that will allow the management & the marketing (field staff) to manage the sales more effectively & profitably, while providing the required level of data analysis & manipulation capability to the end-users. The marketing staff at the head office plans the range and decides the price revisions. The style master is uploaded by the marketing/IT staff on a need basis. Benetton has a warehouse in Delhi. The receipts at the warehouse & the dispatches to various shops are entered into the systems there. The warehouse staff upload the daily receipts & dispatch data on the web.

KMG Infotech (Pvt) Limited, India. All Rights Reserved.

Project Title Web MIS for Marketing

Client Benetton, India (Fashion Apparel)

Technologies .NET using ASP.NET & C#. SQL Server used as RDBMS. Browser based. Web services for data export & import Architecture n-tier with separate layers for presentation, business logic, data access & database API

The system enables the shops to upload the daily data on the internet – while ensuring that no major change is required in the existing software running in the shops. Two web services have been developed. One of them extracts the data from the POS installed at the shops and uploads the data at the FTP locations. The second one polls the FTP locations, validates the data and imports it into the main reporting engine. A web-site like interface enables the marketing staff to log from anywhere (even cyber-cafes) and view the latest reports. These reports can be viewed on-screen, printed and exported to PDF / Excel formats. Even the underlying data can be exported.

www.kmgin.com

Page 2: case study for benetton (webmis) - Key Management … MIS Project Title Web MIS for Marketing Client Benetton, India (Fashion Apparel) Technologies .NET using ASP.NET & C#. SQL Server

Architecture The system uses a comprehensive n-tier framework for the tools with presentation, business logic & data access logic encapsulated into objects. In addition, windows / web services have been built for exposing required functionality to external systems. The framework is outlined below,

Sample Outputs

Copyright © KMG Infotech (Pvt) Limited, India. All Rights Reserved.

As an on-screen display

As a PDF file

As an Excel file

www.kmgin.com

Page 3: case study for benetton (webmis) - Key Management … MIS Project Title Web MIS for Marketing Client Benetton, India (Fashion Apparel) Technologies .NET using ASP.NET & C#. SQL Server

KMG Role KMG has developed these applications from scratch and continues to play a very important role in the successful enhancement, customization and implementation of the application. The following summarizes KMG roles: • Project Management: The project is managed by a KMG Project Manager with experience in handling

projects based on the detNET technologies • Coding Standards & Conventions: KMG has developed a set of detailed coding standards based on its

experience and the best-practices advised for dotNET n-tier object oriented applications. All development & support work is based on these. This ensures that any changes in the development team do not hamper the continuity or affect the quality of work

• Coordination: Proven communication processes ensure that both the onsite (Client’s own) as well as the offshore (KMG) teams work in tandem to meet the deadlines.

• Off-shore Development: The offshore development & support team consists of experienced programmers led by a senior team leader. Each member is an expert professional adept in the appropriate development tools.

• Quality Audit: Regular audits and code reviews are done by the Offshore Quality Analyst to ensure the quality and standards of the project. Peer & project manager reviews are also undertaken to ensure adherence to coding standards. The focus of the quality audit is to deliver code that is elegant as well as efficient.

Change Management Process: A web-based issue-cum-change management tool is used for communicating the changes to the off-shore team. The change requests are analyzed by the KMG business analysts and an effort estimate sent to the client. Once the effort has been approved, the changes are assigned to the team.

Status Reporting and Communication: KMG Project Management ensures that accurate weekly status reports reach the client’s Project Management team. This helps keep both the teams updated on the current status of the project.

Copyright © KMG Infotech (Pvt) Limited, India. All Rights Reserved. www.kmgin.com

KMG Value Addition The internal IT team at Benetton is a very small team, basically involving in managing the MIS process rather than building new applications. The success of this project proved the capabilities of KMG to Benetton. KMG is now a preferred vendor for Benetton and has been assigned the support for other systems developed by other companies. Thus the KMG setup has become a virtual ‘Benetton’ offshore unit. Using the KMG team has enabled their internal IT resources to focus on the client interactions & plan for future enhancements / new systems.

Page 4: case study for benetton (webmis) - Key Management … MIS Project Title Web MIS for Marketing Client Benetton, India (Fashion Apparel) Technologies .NET using ASP.NET & C#. SQL Server