casos de ejemplo del impacto de internet en campañas electorales
DESCRIPTION
Ponencia de Nicholas Vanbremeersch. CEO de Spintank, en el II Congreso Internacional Ciudadanía Digital.TRANSCRIPT
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the impact of the internet on electoral campaigns
Avril 2011
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I’m Nicolas Vanbremeersch
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Innovation doesn’t lie in electoral campaigns
At least, most of them
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Why ?
- Conservatism of political parties
- clash of organisations : network vs pyramid
- lack of culture and skills
- contempt of the web
- Focus on tools
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It isnot
about tools
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It is about society
changingthe way itorganizes
an ecosystem
a social space
forming a new public sphere
changingrelations
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It is about what is
changing, and how you must
react
time
opinion
organization
trust
news
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Benchmarking ?
What people do.
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Best politicalcampaing ever(non electoral)
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#jeansarkozypartout
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Jean Sarkozy to take the head of EPAD
News on Friday evening
#jeansarkozypartout > ‘00.000s tweets
Petition
Satyrical videos
Spontaneous meetups at la Défense
No political leader. No management.
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This is a social space
Laughing spreads the word and facilitatesidentification
Facebook is about mass identification to a position or cause
These signs of social movements have an effect on media
They appear to be true
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2020
All campaings now have theirsocial-web stuff
I have a fan page, a blog, videos on youtube, launched a petition, I tweet, I built a social network, …
Still, this doesn’t work
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#6 video – all time - for Parti socialiste
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Political parties remain boring
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They have a hard time
capturingattention
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This is a fight for attention
Campaigning is about getting in the heads of people
Getting in the head of people isentering their facebook streams
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Entering facebook streams isunleashing social viruses
A new langage :Conviction
DataLaughVisual
> social
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5 questions to get your message heard
Am I interesting ?
Can this piece catch attention ?
Is it facebookable ?
What can people do with their friends withthis ?
Is it engaging ?
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Adapt to social phenomena
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Adapt to social phenomena
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organizing
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The web offers mass organizing and self coordination
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Political campaigns still have a hard time mass organizing
It is perceived as a threat
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It is not about « creating a social network »
500K€
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It is about fostering participation in a new way
Open
Social
Useful
Engaging
Rewarding
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It is about being realistic
Small groups
Strong animation
Reactivity
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European elections – Michel Barnier
Turning a supposed technocrat into a positive leader ?
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European elections – Michel Barnier
20K social network + blog
20.000 activist base in local and thematicgroups
30 leaders, coming from the base
3500 discussions launched
20 initiatives came from the base and wereimplemented
1 really succeeded
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European elections – Michel Barnier
No door to door : failed
Team : 2 ppl full time one community engagement
Budget : nothing on technique, everythingon community and content
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Get out to vote video
Made by people, withpeople.
500 inside x 130 FB contacts x …
300.000 views in 2 days
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1st score nationwide
No negative campaigning
Positive engagement shown
Michel Barnier is now in Brussels…
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Give people power
Help themorganize
Support theirinitiatives
Make themproud
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5 golden rules ?
Foster engagement through recognition
Give tools and support
Organize, manage and train
People know better (to a certain extent)
Show the way
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It is about changing campaigning
Attention is social
Your media is your people
Leaders = engagement
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@versac
spintank.fr